Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
August 29, 2016 10:02 AM
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pokemon go, AR, and location-based marketing

pokemon go, AR, and location-based marketing | Public Relations & Social Marketing Insight | Scoop.it

The Pokemon Go phenomenon may have peaked, but it sure lit a fuse for marketers to think about augmented reality, location-based marketing, and how their brands might fit in.


As with adopting any other technology for marketing, many marketers will treat it as a gimmicky bandwagon.


I stumbled across an AdAge article with an interesting insight on why Pokemon Go finally managed to capture the world’s imagination when so many AR and location-based technologies have tried since the first Foursquare checkin 7 years ago:...

Jeff Domansky's insight:

Time for some Pokemon Go fun from Tom Fishburne.

Therese Torris's curator insight, August 30, 2016 8:36 AM
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Scooped by Jeff Domansky
July 16, 2016 2:29 AM
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3 ways brand managers can jump on ‘Pokemon Go’ | PR Daily

3 ways brand managers can jump on ‘Pokemon Go’ | PR Daily | Public Relations & Social Marketing Insight | Scoop.it

It was hard not to get swept up in the sensation of Pokemon Go this week.


You likely either saw people out playing it—holding up their cell phones as they walked or ran down the street—or you heard people talking about it on social media. Pokemon Go fever came on fast—the free app almost instantly became the most-downloaded free iPhone app and the top-grossing iPhone app in the U.S.


It reminds me of the fervor that surrounded the early days of Twitter, when real-world tweet-ups happened regularly among the tech-savvy early adopters who “got” the social network long before it became mainstream. This is perhaps fitting, given that Pokemon Go has just surpassed Twitter’s 65 million active users.


Naturally, many  national media outlets covered the phenomenon. Anything that got typically reclusive gamers out walking, running and biking was sure to make national news.


Soon, businesses and brands began to take notice, too. So what about brand managers—can they, or should they, join in the Pokemon Go craze? Yes, but only if you can do it well....

Jeff Domansky's insight:

Pokemon Go at your own risk Mon!

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