Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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July 19, 2017 4:56 PM
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The 2-step guide to driving sales with Pinterest | Search Engine Watch

The 2-step guide to driving sales with Pinterest | Search Engine Watch | Public Relations & Social Marketing Insight | Scoop.it

There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies.

This blog will discuss a couple of recommended targeting types within Pinterest to help fill the top of the funnel and essentially build up your audience. From there, once your audience is built out, we’ll run through how to actually capitalize on these new users to drive sales.

Jeff Domansky's insight:

Smart tips to help you find new prospects on Pinterest.

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April 20, 2017 10:05 AM
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How to Create Pinterest Images That Drive Massive Results

How to Create Pinterest Images That Drive Massive Results | Public Relations & Social Marketing Insight | Scoop.it

Wonder how to use images on Pinterest? Or why you’d create Pinterest images to pin content from your blog?


If so, you’re like many businesses still trying to make sense of Pinterest. But what if I were to tell you that it can become your biggest traffic driver?


And more than that, you can use it to convert higher-quality leads in a shorter amount of time?


It’s all possible when you position your content properly.


That means creating super compelling images. How do you do that?


Below I list seven easy tips to help you create Pinterest images that drive massive results....

Jeff Domansky's insight:

7 tips to drive massive results with super images on Pinterest.

donhornsby's curator insight, April 20, 2017 10:27 AM
There IS a market on Pinterest for your business! You just need to position your content the right way Creating compelling images using these 7 tips will help.
 
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March 21, 2017 11:00 AM
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Campbell’s Taps Into Pinterest Data To Soup Up Its Content Strategy | AdExchanger

Campbell’s Taps Into Pinterest Data To Soup Up Its Content Strategy | AdExchanger | Public Relations & Social Marketing Insight | Scoop.it

Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce.


The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success.


To boost content engagement across its owned-and-operated site and social channels, Campbell’s is beta testing a new tool called Muse developed by Pinterest marketing platform Ahalogy. Muse taps Facebook topic data through a partnership with DataSift and combines it with Ahalogy’s bank of category-level Pinterest data.


“Campbell’s Kitchen’s biggest audience is on Facebook right now, but Pinterest users tend to be younger and early adopters of new cooking methods,” said Sheila Miller, a senior manager for Campbell’s Kitchen.

Jeff Domansky's insight:

Campbell's provides an excellent Pinterest marketing case study.

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November 28, 2016 2:42 AM
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6 Tips to Help Drive Awareness and Sales with Pinterest

6 Tips to Help Drive Awareness and Sales with Pinterest | Public Relations & Social Marketing Insight | Scoop.it

It’s no secret that Pinterest is one of the biggest sources of referral traffic on the Internet. And while increased traffic can help bloggers and media companies to sell more advertising, many businesses (especially e-commerce) use Pinterest to sell their products directly. For these businesses the goal is to convert traffic into paying customers.


That means making the sale.


When it comes to driving purchase-ready buyers, Pinterest comes with a lot of advantages. This is partly due to the longevity of the life of a single Pin (which sticks around in the Pinterest search engine for years) and partly due to the buying mindset and affluence of Pinterest users. For example, Shopify concludes that the typical Pinterest user spends $50 per purchase.


But to successfully convert Pinterest traffic to customers takes strategic planning. These tips for driving awareness and sales with Pinterest will help you out along the way....

Jeff Domansky's insight:

Here are some key tips for driving awareness and sales with Pinterest.

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September 20, 2016 12:54 PM
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Pinterest and TV Go Hand-in-Hand [Infographic]

Pinterest and TV Go Hand-in-Hand [Infographic] | Public Relations & Social Marketing Insight | Scoop.it

Here’s an interesting stat – according to a Pinterest survey of 2,500 Pinners (conducted in May this year), 45% of users are active on the app while watching TV.

That’s surprising – normally it’s Twitter that’s identified as the ultimate TV viewing companion in social, given its position as the home of real-time conversation, particularly around live events.

As it turns out, Pinnners, too, love to multi-screen:

“64% of our users tell us they pay more attention to what they’re doing on Pinterest than what they’re watching on TV—and 44% of them will engage with Pinterest for the show’s entirety, regardless of whether it’s on a commercial break or not.”...

Jeff Domansky's insight:

Pinterest is the perfect multiscreen device – kind of like driving along the highway and seeing a billboard.

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June 24, 2016 4:09 AM
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How to Set Yourself Up for Success on Pinterest [Guide]

How to Set Yourself Up for Success on Pinterest [Guide] | Public Relations & Social Marketing Insight | Scoop.it

While it doesn't get as much attention as some of the other social networks, Pinterest is definitely a platform all B2C brands need to consider. Why? Take a look at this graph from the recent Mary Meeker Internet Trends Report for 2016.


In comparison to other social networks, Pinterest users have very high purchase intent, they come to the platform to find new ideas for things to buy. And Pinterest is on a mission to capitalize on this - the platform has set itself an ambitious target to be generating $2.8 billion in annual revenue by 2018 – a big jump from the reported $169 million in revenue the platform generated in 2015. In order to reach that figure, Pinterest needs to make a series of moves, and this year, we’ve already seen them introduce new discovery options and ad capabilities to advance in that direction.   


If you've never given Pinterest much thought, now might be the right time to get on board - here's an overview of how Pinterest works, what and how people are using it and the details you need to know to maximize your brand success on the platform....

Jeff Domansky's insight:

Good guide with actionable tips for Pinterest success.

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April 28, 2016 11:18 PM
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6 Powerful Reasons Why you Should include Images in your Marketing - Infographic

6 Powerful Reasons Why you Should include Images in your Marketing - Infographic | Public Relations & Social Marketing Insight | Scoop.it

This can be broken into three phases as we enter the age of visual culture and language.

Phase One: Massive increase in photo creation

Ten percent of photos taken by humankind took place in the last 12 months

Phase Two: The Rise of Image Centric Social Networks

Photos are becoming the “universal language”.1 The fastest growing social media networks are not surprisingly Facebook, Tumblr and Instagram.

These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.

Phase Three: Images become Interactive

Pinterest is one of the first platforms that allows you to interact with static images and Luminate’s image apps (which are used by more than 100 million consumers) is also an example.

So how and why should you use images in your business communications, marketing and social networks?...

Jeff Domansky's insight:

Jeff Bullas shares visual marketing tips and an infographic that shows why images matter.

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March 21, 2016 2:26 AM
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How to Promote Pins Using Pinterest Ads Manager

How to Promote Pins Using Pinterest Ads Manager | Public Relations & Social Marketing Insight | Scoop.it

Pinterest has released a new set of advertising tools for small and medium sized businesses.


These tools give businesses new ways to promote their content and advertise on Pinterest. Around three-fourths of the content on Pinterest comes from businesses already and opening up their ads product to all SMBs feels like a great way to enable businesses to get the right content in front of the right people. 


Pinterest users regularly save their favorite Pins (including adverts!) to their own boards, and as such, Promoted Pins generate lots of impressions and engagements as they get resurfaced time and time again. The data shows advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks in the month after the start of a Promoted Pins campaign.


So, how does it all work? In this post, we’ll take a look at what’s new with Pinterest Ads Manager and give you a quick guide on how to get started with your first Promoted Pin....

Jeff Domansky's insight:

Pinterest Ads Manager allows all small to mid-sized businesses to start promoting their Pins.

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January 19, 2016 2:16 AM
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5 Ways To Use Pinterest For Keyword Research

5 Ways To Use Pinterest For Keyword Research | Public Relations & Social Marketing Insight | Scoop.it

Any marketer trying to sell something or get an article read cannot afford to ignore Pinterest. The social bookmarking platform is fast competing with Google as it becomes the number one visual search engine. But unlike Google, Pinterest users are typically not idle searchers. They come to Pinterest with a mission, more often that mission is to find things to buy and learn.


According to a report by Ahalogy, 86% of people on Pinterest everyday have used Pinterest while online shopping.


They also spend more on average than users of other social networks. A study from Comscore found Pinterest users spend twice as much as the average social media user....

Jeff Domansky's insight:

Here's why Pinterest is more a pretty face.

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January 10, 2016 1:12 PM
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Grow Your Pinterest Following: 5 Simple Steps for Brands 

Grow Your Pinterest Following: 5 Simple Steps for Brands  | Public Relations & Social Marketing Insight | Scoop.it

Compared to customers who are referred to a product by Facebook, customers who reach a product via Pinterest are 10% more likely to purchase that product, according to Wayfair. Additionally, according to Digital Buzz Blog, 25% of Fortune 100 companies maintain Pinterest accounts, showing that the platform is truly one of the best places to promote your business.

These foundational tips can help you get started optimizing your Pinterest profile to get better visibility and engagement for your brand....

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December 19, 2015 3:39 PM
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Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond : Social Media Examiner

Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

YouTube is another example of Natalie’s method at work. When she started her YouTube channel about a year and a half ago, she had a few videos but no subscribers. She shares how she’s built her YouTube channel to over 100,000 subscribers, thanks to a board on Pinterest called “Printable Workout Cards.”

Natalie creates Printable Workout Cards from her YouTube videos and pins them to Pinterest.


Natalie explains how to use Pinterest as a connector platform to put your content on various sites and to increase views and traffic everywhere. She also shares how she uses apps like PicMonkey to make visually appealing infographics for Pinterest....

Jeff Domansky's insight:

some very smart social marketing tips from Natalie Jill in an interview with Michael Stelzner.

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September 18, 2015 1:00 AM
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Top Interesting Pinterest Facts You Probably Do Not Know

Top Interesting Pinterest Facts You Probably Do Not Know | Public Relations & Social Marketing Insight | Scoop.it

In order to take advantage of the current opportunity to help your customers plan for their next life experiences, your brand should being ramping up your Pinterest activity.


So how has Pinterest affected consumer behaviours and media habits? We take a look at various Pinterest researches and studies to bring you some of the interesting Pinterest facts for marketers or advertisers looking to use the platform for marketing. Below are some interesting Pinterest facts you probably don’t know about...

Jeff Domansky's insight:

Interesting Pinterest facts you don't know.

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August 21, 2015 1:29 AM
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67% of Pinterest users are looking up Pins in-store - Business of Apps

67% of Pinterest users are looking up Pins in-store - Business of Apps | Public Relations & Social Marketing Insight | Scoop.it

The latest study from Pinterest Marketing Developer Partner, Ahalogy, takes a closer look at how Pinners are using Pinterest to help them shop in-store and online. According to the research, an increasingly more diverse range of people are actively Pinning on the site. 67% of Pinners were below the age of 40. Men are also on the rise with two-thirds of males having joined in the past year.


“Our latest research continues to show Pinterest at the heart of what’s most important for consumers – as the ultimate planning tool for all of life’s important events. Smart brands are waking up to Pinterest’s unique content marketing opportunity. This research, along with our added insights and technology, is helping our client partners realize the potential Pinterest can bring to their business. A smart Pinterest strategy combines paid, owned, and earned media – creating lower effective CPMs with engaging content that lives forever on a platform where consumers are spending their time.”


In addition to a growing user base, Pinners are increasingly using Pinterest to replace other activities. 73% of Pinners actually bought a product they found on the site, whilst 67% pulled up Pins in-store to view and compare products. 63% are replacing magazines and catalouges with Pinterest and whilst 47% are aware of promoted Pins, they don’t mind them. 


For marketers this means that their Pins aren’t actively being received as advertisements....

Jeff Domansky's insight:

Many Pinterest users are using Pinterest instead of many other traditional activities according to a new research study

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May 24, 2017 2:38 AM
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A Visual Guide to Pinterest

A Visual Guide to Pinterest | Public Relations & Social Marketing Insight | Scoop.it

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months.


The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different.


However, advertisers have been skeptical about whether Pinterest could ‘monetize’ this model, due to the nature of engagements users have and also the demographics that typically spend time on the site.


Those concerns have not been allayed altogether, but Pinterest has made some fascinating moves of late. They have launched a paid search partnership with Kenshoo, completely upgraded their visual search capabilities, and expanded their reach by adding a new Google Chrome extension.

Jeff Domansky's insight:

Time for a fresh look at Pinterest.

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March 24, 2017 10:00 AM
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The Art of Winning at Pinterest

The Art of Winning at Pinterest | Public Relations & Social Marketing Insight | Scoop.it

Do you want to increase your traffic from Pinterest or are you a newbie who just wants to learn more about Pinterest? No matter what you aim for, you are in the right place as this article will help you transform into a Pinterest ninja.


What is Pinterest?


Pinterest is not just a platform where people seek inspiration, it is a great medium that’s contributing to the success of online purchases as well. Well the numbers hold the proof. Around 93% of overall pinners (Pinterest Users) use Pinterest to plan or make a purchase, which is undeniably a very high number compared to purchases that come from Facebook and Twitter. Without understanding these numbers and without exactly knowing how many people you are engaging with via Pinterest- you’ll definitely get the chance to enjoy the kind of success you’re hoping for....

Jeff Domansky's insight:

Pinterest tips you can put into action from Startafire.

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December 30, 2016 2:13 AM
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How to Create a Pinterest Showcase for Your Business : Social Media Examiner

How to Create a Pinterest Showcase for Your Business : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Looking for a new way to show off your best pins?


Want to try Pinterest Showcase?


Pinterest showcases allow businesses to rotate select pins at the top of their profiles.


In this article, you’ll discover how to build a Pinterest showcase for your business profile....

Jeff Domansky's insight:

Looking for a new way to show off your best pins? Discover how to build a Pinterest showcase for your business profile.

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October 20, 2016 12:38 AM
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What Studying 1.5M Pins Taught Us About Pinterest Marketing | Buffer

What Studying 1.5M Pins Taught Us About Pinterest Marketing | Buffer | Public Relations & Social Marketing Insight | Scoop.it

Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. This inspired us to dive even deeper into what’s happening on Pinterest.

 

We looked at over 1.5 million pins, all sent in 2016, to see what patterns we could find: when pins were sent, when people were pinning, and what words they were using.

 

I’m excited to share these findings with you and hope they can help you start, or enhance, an amazing Pinterest marketing strategy....

Jeff Domansky's insight:

Pinterest marketing is a great way to make your brand stand out and drive traffic to your website. Here's what Buffer learned by studying over 1.5 million pins.

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July 26, 2016 1:08 AM
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3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner

3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do you use Pinterest to generate revenue?


Have you considered using affiliate links on Pinterest?


Because Pinterest users are looking for useful and inspirational products, the platform is a natural place for marketers to share items and services they believe in.


In this article, you’ll discover how to prepare for and use affiliate links in your Pinterest marketing....

Jeff Domansky's insight:

Discover how to prepare for and use affiliate links in your Pinterest marketing.

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May 25, 2016 2:28 AM
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Pinterest Tools For Marketers And Social Media Managers

Pinterest Tools For Marketers And Social Media Managers | Public Relations & Social Marketing Insight | Scoop.it

Pinterest is an emerging social media powerhouse that has not been included in most marketers’ and social media managers’ priority mediums compared to mainstays such as Facebook, Twitter, Google+, or Instagram. However, with its rapidly booming stats, that may soon change.


In a recent report by PewResearch, 31% of adult internet users are now using Pinterest, compared to 28% in September 2014. Of this figure, 44% are women and 16% are men. Also, those younger than 50 are 37% more likely to use Pinterest compared to the 22% likelihood of those aged 50 and older.


If that still does not convince social media managers and marketers of Pinterest’s rising status, perhaps this next set of data will.


As it turns out, from having been on the #4 spot of most used social media platforms (trailing behind Facebook, Twitter, and Instagram) featured in PewResearch’s Demographics of Key Social Networking Platforms 2014 report, Pinterest has since then jumped to the #2 spot, right after the still un-dethroned top biller Facebook....

Jeff Domansky's insight:

Pinterest should be a key part of your social marketing strategy given its rise in popularity and reach.

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April 9, 2016 1:27 AM
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5 Simple Steps to Creating Profitable Promoted Pin Campaigns on Pinterest

5 Simple Steps to Creating Profitable Promoted Pin Campaigns on Pinterest | Public Relations & Social Marketing Insight | Scoop.it

It’s important to choose one or two channels—and learn the ins and outs of them—rather than try to become an expert in all of the channels available.


How do you know which one(s) to use?


Well, that depends on where your audience is.


In this post, I want to show you how to use promoted pins (ads) on Pinterest effectively.


Pinterest’s demographics consist mostly of women who love visual content. That means that niches like fitness, home decor, and fashion perform really well on this social platform....

Jeff Domansky's insight:

Neil Patel shares popular Pinterest tips.

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January 31, 2016 11:50 PM
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An Incredible Guide on Generating Sales Using Pinterest Ads

An Incredible Guide on Generating Sales Using Pinterest Ads | Public Relations & Social Marketing Insight | Scoop.it
Pinterest is one of the most visited sites on the Internet. In fact, there’s evidence to suggest that the platform has over 100 million active users.


What makes the platform even more interesting, is the fact that they’ve recently allowed marketers to advertise on Pinterest.


Because Pinterest is a new advertising platform, competition levels for you and me are still relatively low.   


This represents a massive opportunity. 


In this article, we’re going to take a look at how you can take full advantage of the advertising capabilities provided by Pinterest....

Jeff Domansky's insight:

Pinterest still presents opportunities for marketers and advertisers according to Neil Patel.

javelindenim's comment, January 31, 2016 11:59 PM
Great
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January 19, 2016 1:55 AM
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4 Ways to Increase Your Pinterest Visibility | Social Media Examiner

4 Ways to Increase Your Pinterest Visibility | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do you want more visibility from your Pinterest marketing? Are you looking for ways to get your pins and boards seen by more people?


There are some quick and easy tactics you can use to help more of the right people find and share your content on Pinterest.


In this article you’ll discover how to increase the visibility of your content on Pinterest....

Jeff Domansky's insight:

Are you looking for ways to get your pins and boards seen by more people? Discover how to increase the visibility of your content on Pinterest.

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January 5, 2016 12:03 AM
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Marketing on Pinterest is Surprisingly Effective for Two B2C Industries – TrackMaven

Marketing on Pinterest is Surprisingly Effective for Two B2C Industries – TrackMaven | Public Relations & Social Marketing Insight | Scoop.it
Pinterest usage has doubled in the last three years (the highest growth rate among major North-American/global social networks), presenting a huge opportunity for B2C marketers looking to expand their brand’s reach. In our recent report analyzing the impact of social media for B2C marketers, we found that two industries have been surprisingly effective at marketing on Pinterest: telecommunications and cable, and consumer products.
Jeff Domansky's insight:

Pinterest delivers marketing results.

Marco Favero's curator insight, January 5, 2016 4:02 AM

aggiungere la vostra comprensione ...

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November 25, 2015 9:00 PM
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The 16 Best Pinterest Tools for Social Media Marketers

The 16 Best Pinterest Tools for Social Media Marketers | Public Relations & Social Marketing Insight | Scoop.it

The average user on Pinterest has money and is willing to spend it.

That being said, Pinterest isn’t for every business. Considering that Pinterest is dominated by American women (68% female), it works better for certain niches than for others.

If you’re not sure if Pinterest is right for your business, check out my complete guide to creating a social media strategy.

Assuming that Pinterest is a good fit for you, you want to make sure that you have the right tools for the job.

Tools can help you:

  • save time
  • get better results (more pins, repins, and traffic)
  • be consistent (less effort on your part)
  • I’ve compiled a list of the 16 best Pinterest tools for social media marketers. I’ve divided them into four main categories....
Jeff Domansky's insight:

Neil Patel puts 16 Pinterest tools in hand to help you get results.

Charlie Dare's curator insight, November 26, 2015 5:45 PM

Four categories of Pinterest tools~

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August 26, 2015 10:21 PM
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How to Achieve Explosive Growth on Pinterest

How to Achieve Explosive Growth on Pinterest | Public Relations & Social Marketing Insight | Scoop.it

With Pinterest now accounting for 25% of retail referral traffic and driving 4x more money per click than Twitter, Pinterest has proven its power as a massively effective place to connect with your audience. And many brands are considering whether they need to give their Pinterest marketing a bit of a push.

Are you one of them?

I collected data on how best to answer the question of whether Pinterest is a good fit for you and, if it is, how to grow your brand visibility and audience reach through the platform.

Ready to start building your brand on Pinterest? Let’s talk about some ideas that may work for you....

Jeff Domansky's insight:

15 useful tips to grow your Pinterest power from Buffer.

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