Public Relations & Social Marketing Insight

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months.

The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different.

However, advertisers have been skeptical about whether Pinterest could ‘monetize’ this model, due to the nature of engagements users have and also the demographics that typically spend time on the site.

Those concerns have not been allayed altogether, but Pinterest has made some fascinating moves of late. They have launched a paid search partnership with Kenshoo, completely upgraded their visual search capabilities, and expanded their reach by adding a new Google Chrome extension.

I’m a bit embarrassed to share my early Pinterest Pins. But here they are anyway.

A pin loaded with hashtags, a really odd-sized image, an image with a one-word description, a Pin with no description at all.I’ve made a lot of mistakes with Pinterest, both in the Pins I’ve created and in the strategies and plans I’ve set forth. And I’ve come to discover that Pinterest is wholly unique from Twitter and Facebook, and that I’ve had things quite wrong from the start.

All these mistakes have been a wonderful opportunity to learn. I’m grateful for the chance to keep improving my Pinterest strategy, and I’d love to share with you all my mistakes and the new perspectives I’ve gained from researching and experimenting with the best ways to Pin on Pinterest....

Is Pinterest part of your social marketing mix?

Are your customers on Pinterest?

Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform....

Within the last five years, Pinterest has truly made its mark on consumers across the country. Twenty-one percent of U.S. online adults visit Pinterest at least monthly--more than both Instagram (16 percent) and Google+ (16 percent)--making it the third most popular social network after Facebook (70 percent) and Twitter (22 percent).

Yet, despite its rising popularity, marketers find little value from branded boards, which clearly indicates room for growth. Overall, marketing leaders remain confused, as few comprehend how to leverage Pinterest in ways that will promote proactive marketing behaviors.

XForrester notes that only 56 percent of leading brands have created Pinterest boards. Those that have established their presence, however, neglect to post regularly, collect few followers, and see little engagement. Brands recognize Pinterest's potential, but fail to execute strategies that drive results, as the social network's ads currently offer limited targeting and effectiveness....

Want to get discovered by the thousands of people who search Pinterest for new things to buy & share EVERY DAY?

If you said YES — this article is for you.

You’re reading this because you’re ready to take your Pinterest marketing to the next level, right?

Well, these 8 tips get back to basics to show you just how easy it is to build up your Pinterest presence fast....

Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.

Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!

Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers....

Compared to customers who are referred to a product by Facebook, customers who reach a product via Pinterest are 10% more likely to purchase that product, according to Wayfair. Additionally, according to Digital Buzz Blog, 25% of Fortune 100 companies maintain Pinterest accounts, showing that the platform is truly one of the best places to promote your business.

These foundational tips can help you get started optimizing your Pinterest profile to get better visibility and engagement for your brand....

Growing your blog can sound like a daunting task, but by using social media you can promote and grow your blog pretty easily. With so many social media sites to promote blog content, it can be difficult to figure out where to put your effort any any given time.

I ûused to think Facebook was the top promoter until I discovered Twi,tter. With Twitter referral traffic quite variable as well, I attempted to promote some posts via Pinterest.I was shocked at how quickly I learned the value of Pinterest as a tool to help generate blog traffic and gain new readers!...

Year over year, Facebook’s influence grew 115 percent and Pinterest 50 percent, while Twitter decreased 24 percent. Despite having the most established user base, Facebook continues to drive more traffic due to a general increase in social media traffic referrals – people rely less on search engines and other sources to get the news they care about now....

With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.

The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins....