Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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May 24, 2017 2:38 AM
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A Visual Guide to Pinterest

A Visual Guide to Pinterest | Public Relations & Social Marketing Insight | Scoop.it

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months.


The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different.


However, advertisers have been skeptical about whether Pinterest could ‘monetize’ this model, due to the nature of engagements users have and also the demographics that typically spend time on the site.


Those concerns have not been allayed altogether, but Pinterest has made some fascinating moves of late. They have launched a paid search partnership with Kenshoo, completely upgraded their visual search capabilities, and expanded their reach by adding a new Google Chrome extension.

Jeff Domansky's insight:

Time for a fresh look at Pinterest.

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October 20, 2016 12:38 AM
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What Studying 1.5M Pins Taught Us About Pinterest Marketing | Buffer

What Studying 1.5M Pins Taught Us About Pinterest Marketing | Buffer | Public Relations & Social Marketing Insight | Scoop.it

Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. This inspired us to dive even deeper into what’s happening on Pinterest.

 

We looked at over 1.5 million pins, all sent in 2016, to see what patterns we could find: when pins were sent, when people were pinning, and what words they were using.

 

I’m excited to share these findings with you and hope they can help you start, or enhance, an amazing Pinterest marketing strategy....

Jeff Domansky's insight:

Pinterest marketing is a great way to make your brand stand out and drive traffic to your website. Here's what Buffer learned by studying over 1.5 million pins.

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Scooped by Jeff Domansky
February 18, 2015 2:31 AM
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Pop the Cork: Unleashing Pinterest's Marketing Potential

Pop the Cork: Unleashing Pinterest's Marketing Potential | Public Relations & Social Marketing Insight | Scoop.it

Within the last five years, Pinterest has truly made its mark on consumers across the country. Twenty-one percent of U.S. online adults visit Pinterest at least monthly--more than both Instagram (16 percent) and Google+ (16 percent)--making it the third most popular social network after Facebook (70 percent) and Twitter (22 percent).


Yet, despite its rising popularity, marketers find little value from branded boards, which clearly indicates room for growth. Overall, marketing leaders remain confused, as few comprehend how to leverage Pinterest in ways that will promote proactive marketing behaviors.


XForrester notes that only 56 percent of leading brands have created Pinterest boards. Those that have established their presence, however, neglect to post regularly, collect few followers, and see little engagement. Brands recognize Pinterest's potential, but fail to execute strategies that drive results, as the social network's ads currently offer limited targeting and effectiveness....

Jeff Domansky's insight:

Pinterest has potential but lacks proper execution according to Forrester.

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Scooped by Jeff Domansky
September 24, 2014 2:44 AM
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How Can Pinterest Help You In Your Lifestyle Business

How Can Pinterest Help You In Your Lifestyle Business | Public Relations & Social Marketing Insight | Scoop.it

If you plan to start a lifestyle business because you are more interested in exploring and celebrating your personal passions than you are in chasing investors, then you should already be well aware of the value and impact that social media marketing can have on your bottom line.


There are a number of social media sites that stand ready to help you gain exposure, interest, and eventually, more business. But, not every type of business needs to set up shop on every social media site.


For example, if yours will be a business that relies on a lot of visuals, such as an art gallery owner or home decorator, then you will want to invest some time in setting up a social media account on Pinterest....

Jeff Domansky's insight:

Pinterest for your business? Here's how.

Aruna Nair's curator insight, September 24, 2014 5:30 AM

Pinterest is like a unique mall where you go and enjoy the experience.

Wonderful for  a Product based business.

Marco Favero's curator insight, September 24, 2014 6:25 AM

aggiungi la tua intuizione ...

Digital Blitz's curator insight, September 24, 2014 10:41 AM

Make sure to add a pintrest button to your website

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September 8, 2014 2:23 AM
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How to Pinterest for Your Business | Paula McKinney

How to Pinterest for Your Business | Paula McKinney | Public Relations & Social Marketing Insight | Scoop.it

If you’ve grabbed your spot on Pinterest (pin your interest) and you’re open to learning a new way to market, here are two good reasons why you should be using it for your business: 1. It’s easier than Facebook 2. It has reached 10+ million users faster than any other site in Internet history!.

Jeff Domansky's insight:

Paula McKinney posts practical Pinterest tips for your business .

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April 20, 2017 10:05 AM
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How to Create Pinterest Images That Drive Massive Results

How to Create Pinterest Images That Drive Massive Results | Public Relations & Social Marketing Insight | Scoop.it

Wonder how to use images on Pinterest? Or why you’d create Pinterest images to pin content from your blog?


If so, you’re like many businesses still trying to make sense of Pinterest. But what if I were to tell you that it can become your biggest traffic driver?


And more than that, you can use it to convert higher-quality leads in a shorter amount of time?


It’s all possible when you position your content properly.


That means creating super compelling images. How do you do that?


Below I list seven easy tips to help you create Pinterest images that drive massive results....

Jeff Domansky's insight:

7 tips to drive massive results with super images on Pinterest.

donhornsby's curator insight, April 20, 2017 10:27 AM
There IS a market on Pinterest for your business! You just need to position your content the right way Creating compelling images using these 7 tips will help.
 
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June 20, 2015 1:26 AM
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How Do You Use Pinterest for Business? Read THIS to Start!

How Do You Use Pinterest for Business? Read THIS to Start! | Public Relations & Social Marketing Insight | Scoop.it

Hoping to learn more about Pinterest marketing, I watched Cynthia Sanchez's speech from Social Media Marketing World about the best ways to get more Pinterest followers.And I decided to write about her awesome suggestions.


Answer these 5 questions before you even think about marketing your company on Pinterest:

  • Who am I trying to reach?
  • How can I help my customers?
  • How can I make great content?
  • What are my potential followers interested in?
  • What topics should I choose for my followers?


Once you have those answers, just follow these 5 easy steps...

Jeff Domansky's insight:

How do you use Pinterest for business? So many people are asking this! Answer: It's all about boards, pins & followers -- and here are 5 easy ways to start. Very practical Pinterest primer from Aaron Lee. Recommended reading. 9 /10

Small Business Online Solutions - Patant Consultants's curator insight, July 14, 2015 1:47 PM

Its not enough to use social media. You need a strategy that works.

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January 12, 2015 9:04 AM
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17 Smart Ways B2B Marketers Can Use Pinterest

17 Smart Ways B2B Marketers Can Use Pinterest | Public Relations & Social Marketing Insight | Scoop.it

Pinterest is far more than a digital scrapbooking site. It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. If you haven’t had time to build a presence on Pinterest, now’s the time to get started. Otherwise, you’ll miss out on increased traffic, better brand recognition, and a killer way to promote the content you’ve worked so hard to create.


If you’ve been reading our series of blog posts about Pinterest, you already know how to set up your account fast and you’ve discovered some of the ways content marketers can use Pinterest. But now we’re going to focus specifically on B2B marketers, since your goals on Pinterest are unique. So here’s a list of 17 ways B2B marketers can use Pinterest, with examples to inspire you to get pinning...

Jeff Domansky's insight:

Here's some great tips to help you get results from Pinterest for your business.

Marco Favero's curator insight, January 12, 2015 3:28 PM

aggiungi la tua intuizione ...

Iordache Petrica's curator insight, January 13, 2015 5:49 AM

adăugați înțelegere ta ...

WebEasy's curator insight, January 13, 2015 3:27 PM

So helpful and creative! Going to have fun designing this in the months to come.

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September 12, 2014 1:11 AM
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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | Public Relations & Social Marketing Insight | Scoop.it

For those of you who have yet to discover Pinterest, it’s a social media site that allows you to create beautiful “boards” by “pinning” images from other people’s boards… adding images from other websites on the Internet… or even uploading them, yourself.


It’s bizarrely addicting, and that intense pleasure can be put to good use because…it’s a powerful tool to generate tons of excitement about your business offerings — excitement that can lead to sales.


Think of it as a visual press release that you don’t need to send to the media.


Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself....

Jeff Domansky's insight:

Susan Harrow shows some great examples of Pinterest boards that work very well and shares tips for better results.

Geraldine Rose's curator insight, September 12, 2014 5:44 AM

Pinterest can be very powerful for brand awareness, an interesting article.

 

LocalMark's curator insight, September 12, 2014 9:47 AM

Pinterest marketing means sharing pieces of your brand's identity. Local businesses, being perhaps the most unique of all, should use Pinterest to market their local identities to local customers. 

Shoko Aikawa's curator insight, September 13, 2014 12:55 AM

This is quite interesting platform as users are able to promote a product, a service, an experience, a book or yourself thorough using Pinterest. It gives you inspiration too!

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August 19, 2014 9:52 PM
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15 Cool Tips to Help Your Business Master Pinterest

15 Cool Tips to Help Your Business Master Pinterest | Public Relations & Social Marketing Insight | Scoop.it

...By now, you’ve probably seen numerous Pinterest boards floating around online. Whether it’s a friend of yours sharing her board full of wedding inspiration and desires or sharing recipes, it’s a fair bet you’ve been shown several Pinterest boards full of fun and interesting hobbies.


But is it just a fun way to create galleries of all the things you love and share them with friends or is there more to it? Can you actually capitalize on Pinterest’s popularity for your business? The short answer is yes.


With this post, I’m not only going to show you some compelling reasons on why you should be using Pinterest for your business, but I’m also going to give you some cool tips on how to master the platform....

Jeff Domansky's insight:

Pinterest, for business? Absolutely, with these tips from Lilian Sue..

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