Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
January 13, 2016 11:56 PM
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The Complete Beginners Guide to Peach: What It Is, How It Works and How to Build an Audience | Buffer

The Complete Beginners Guide to Peach: What It Is, How It Works and How to Build an Audience | Buffer | Public Relations & Social Marketing Insight | Scoop.it

Every so often a new app will suddenly appear on App Store and get everyone talking.

The latest app to do this is Peach – a new social networking app from Dom Hofmann, co-founder of video-based social network Vine.

Peach is “a fun, simple way to keep up with friends and be yourself,” and has exploded onto the scene – breaking into the top #10 Social Networking apps in the App Store already (there’s currently no Android version).

We decided to drive below the surface and investigate how Peach works, as well as share a super-early case study on how Product Hunt have been using the platform to engage with their audience.

Let’s get started!...

Jeff Domansky's insight:

A very useful guide to the new Peach app from Ash Read at Buffer.

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Scooped by Jeff Domansky
January 10, 2016 8:17 PM
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Peach.cool is Friday's hottest social network

Peach.cool is Friday's hottest social network | Public Relations & Social Marketing Insight | Scoop.it

Last week, I received a beta invitation to Peach, Hofmann's latest iteration on creative tools. Peach is a slimmed-down version of Byte designed for more simple sharing of photos and text, along with some special posts created by "magic words." Type "here" and you can choose to share your current location. Or type "GIF" and a GIF search bot pops up. You can heart your friends' posts, but there's no central feed of all your friends' activity: to see it, you'll have to tap on them individually and see what they're up to.

WAVE AT THEM, BOOP THEM, OR BLOW THEM A KISS

The funniest part of Peach comes in its variations on Facebook's "poke." If you want to get another user's attention, you can wave at them, "boop" them, or blow them a kiss. (Each variation is accompanied with the appropriate emoji.) But you can also hiss, "100," "cake," or "put a ring" on a friend. Or, best of all, you can "quarantine" them, an action that you use once and immediately wish existed in every other social network....

Jeff Domansky's insight:

Oh great! Another social network. I guess you never know. Maybe Peach will surprise us all and prove to be worth using?

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