Public Relations & Social Marketing Insight

What can you do? How can you guide Google to improve the ranking of a page for the keywords you want?

The simple answer is that you need to make sure that Google “receives” the right signals from your page to optimize it, but this is not always easy.A thin line separates optimization and over-optimization.

Optimization is good, as it will increase the page’s rankings, while over-optimization is bad, as it can generate exactly the opposite results.

Let’s see how you can optimize a page for a keyword and improve its rankings in an efficient way by avoiding over-optimization mistakes....

...But into the breach stepped our new CMO Yuval Harari with the following that I felt it was only fair to share. If you want to know about the world of circulation as it applies to the online business – then read on.

"Dear Team, Hope this note helps you to make some sense out of all this mess. You are right about the need to know exactly how much and what kind of traffic you have.

Let us set the terminology right, so we can work together better, understand each other and be updated like pros....