Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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April 7, 2017 1:40 PM
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Demand for digital marketers and content curators exceeds supply in 2017

Demand for digital marketers and content curators exceeds supply in 2017 | Public Relations & Social Marketing Insight | Scoop.it

Digital marketing jobs are the most in demand for marketing departments, while advertising and content rank as the most sought after skills, according to a recent hiring report which discovered that the need for marketing talent exceeds the supply with mid-level marketers the most in demand.

The study polled over 300 directors, vice presidents, C-level marketing executives, as well as hiring managers. Focusing on the issues and trends that are important to the careers of those in the marketing departments, the report concludes that hiring numbers are at times inconsistent across marketing functions as is the supply of available talent....

Jeff Domansky's insight:

Follow the demand for career opportunities.

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April 9, 2015 1:38 AM
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30 Sexy Resume Templates Guaranteed to Get You Hired | inspirationfeed.com

30 Sexy Resume Templates Guaranteed to Get You Hired | inspirationfeed.com | Public Relations & Social Marketing Insight | Scoop.it

Are you aiming to get that dream job of yours but don’t know where to start? Pay high priority to your resume. An impressive resume can go a long way and if you would like to make that positive impression, finding a good resume template to base your own resume on can really help you out.


It may seem like a small and inconsequential thing to some, but the appearance of your resume really does have an effect on the professional image you would like to project. This sheet of paper can be your ticket to success, and minding how it looks can make a huge difference on your life! Think of your resume as a one-page reflection of yourself. As much as you can, aim to be the best professional you can be while pouring personality into your resume as well....

Jeff Domansky's insight:

Here's a useful list of creative resume templates.

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August 19, 2014 9:35 PM
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The growing pay gap between journalism and public relations | Pew Research Center

The growing pay gap between journalism and public relations | Pew Research Center | Public Relations & Social Marketing Insight | Scoop.it

After years of grim news for the news industry marked by seemingly endless rounds of staff cutbacks, it’s not unusual for those thinking about a career in journalism or veterans trying to find a new job to look at options in related fields. One field outpacing journalism both in sheer numbers and in salary growth is public relations.


The salary gap between public relations specialists and news reporters has widened over the past decade – to almost $20,000 a year, according to 2013 U.S. Bureau of Labor Statistics data analyzed by the Pew Research Center. At the same time, the public relations field has expanded to a degree that these specialists now outnumber reporters by nearly 5 to 1 (BLS data include part-time and full-time employees, but not self-employed.)...

Jeff Domansky's insight:

Interesting stats, job growth for PR and substantial job losses for reporters between 2004 and 2013.

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September 6, 2013 9:46 AM
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What It Takes to Excel in a Content Marketing Job: 12 Experts' Advice

What It Takes to Excel in a Content Marketing Job: 12 Experts' Advice | Public Relations & Social Marketing Insight | Scoop.it

What does it take to excel in a content marketing job? The discipline is ever evolving and there's no clear career path to the top, but find inspiration in this advice from 12 experts...


As the digital industry continues to evolve, new skills, expertise, and experience must continually be added to the core competencies of any organization looking to keep pace. This is particularly true for professionals in content marketing — a discipline too new on the scene to have an established career path yet, or even a clear consensus on what it will take to advance the industry and its practitioners.


CMI asked a few of the experts who will be presenting at this year’s Content Marketing World to share their answers to the question, “What is the best advice you’ve ever received about having a career in content marketing?“Here are their recommendations on what it takes to excel in a content marketing job...

Jeff Domansky's insight:

Valuable advice and an interesting snapshot of opportunities in the content marketing field.

Lily Sanders's curator insight, September 10, 2013 2:21 PM

Information and advice I need to read before I start to apply for jobs in the marketing and public relations field. 

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July 9, 2013 6:29 PM
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Top PR Recruiters: What PR jobs are hot, where? | The PR Coach

Top PR Recruiters: What PR jobs are hot, where? | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it

PR Jobs booming say top PR recruiters ...


Halfway through 2013, the PR job outlook has rarely looked so positive. Three top PR recruiters tell us what PR jobs are hot, what skills are in demand and who’s hiring.


I interviewed three leading US PR recruiters including:Lynn Hazan, President of Lynn Hazan & Associates in Chicago; Amy Segelin, President of Chalenor Associates with offices in Boston and New York City; andDennis Spring, President, Spring Associates in New York City.


What PR jobs are hot?

The experts’ collective assessment? If you’ve got internal communications, marketing communications, healthcare or digital technology with social media experience, polish up your resume....

Jeff Domansky's insight:

The PR recruiters say PR jobs are there. Here's what to know and how to get ready...

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March 26, 2013 2:15 AM
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Job Seekers: Beware These Social Media Traps

Job Seekers: Beware These Social Media Traps | Public Relations & Social Marketing Insight | Scoop.it

First impressions are everything, but sometimes they creep up on you. As a job candidate, 86% of potential employers will look at your social profiles — even if you don't explicitly share those links. While Facebook red-cup duty is common practice for job seekers, you might be surprised to know that recruiters think poor spelling looks worse than drinking. Along with copyediting yourself, data shows you may want to keep Burning Man references under cover, too — 18% of recruiters reacted negatively to the festival. Column Five Media put together an infographic of tips for using social media to make first impressions — and included a few things every job seeker should avoid. Data is courtesy of Jobvite....

Jeff Domansky's insight:

Great advice for job hunters.

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March 7, 2013 1:04 AM
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Largest PR paychecks found in coastal cities, mostly | PR Daily

Largest PR paychecks found in coastal cities, mostly | PR Daily | Public Relations & Social Marketing Insight | Scoop.it

Major companies and big media bring financial rewards to pros in the Northeast and on the Pacific Coast, a PR Daily survey shows. ...

 

The recruiting challenge is just one result of regional salary variations—a matter explored by the PR Daily Salary and Job Satisfaction Survey of 2,787 industry professionals ranging from associates to company presidents and chief executives. The online survey showed that the Northeast and West Coast mostly dominated the high salary categories, with one possible outlier in the upper range, the Midwest. Respondents to the questionnaire on PR salary and job satisfaction largely came from the U.S. and Canada, with contingents from Europe, Oceania, Asia, and Africa. ...

Jeff Domansky's insight:

Research shows where the PR pay counts with some surprises...

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February 1, 2013 11:16 PM
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PR specialist named one of the nation's best jobs | PR Daily

PR specialist named one of the nation's best jobs | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
It was No. 51 on U.S. News and World Report ’s list of the 100 best jobs. Not on the list: journalist.

 

A recent report named public relations specialists one of the nation’s best jobs. 

According to U.S. News and World Report, PR specialist is No. 51 on the list of the top 100 careers, sandwiched between construction manager (No. 50) and middle school teacher (No. 52). 

Here’s how U.S. News and World Report described the job of PR specialist: 

“There’s a lot of finesse involved in producing and distributing materials that uphold and promote a client’s image. The field’s elite also have a gift for gab and understand the art of the sell. Expect this occupation to grow by nearly 23 percent by 2020.”...

Jeff Domansky's insight:

Who knew? Encouraging growth ahead.

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November 18, 2012 2:22 PM
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Understanding the New Roles in Marketing

Understanding the New Roles in Marketing | Public Relations & Social Marketing Insight | Scoop.it

"Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

 

[Growth, shifts in marketing roles creating new job opportunities ~ Jeff]

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September 30, 2012 11:43 PM
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Study: PR manager is the seventh most ‘overrated’ job | PR Daily

It’s stressful and the field is crowded, says the study’s authors. Meanwhile, No. 1 on this dubious list is advertising executive.

 

Public relations is an overrated job.

 

That’s what the jobs website CareerCast.com is saying in its recent study that ranks the 12 most overrated careers.

 

PR manager is No. 7 on the list. According to CareerCast:

“Stress levels on public relations managers are among the highest of all careers because of demanding media, audience and clients. The pursuit of jobs is also competitive. Public relations also is among the most common majors for recent college graduates, adding more competition into the candidate pool.”...

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September 3, 2012 3:42 PM
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How to Draft The Perfect LinkedIn Profile Summary

How to Draft The Perfect LinkedIn Profile Summary | Public Relations & Social Marketing Insight | Scoop.it

With 93% of recruiters using LinkedIn to discover new talent and 89% saying they have hired an applicant through LinkedIn, you cannot afford having a profile that does not deliver results. A few changes can mean the difference between being “in the stack” of profiles searched and at the “top of the pile.” Your LinkedIn profile Summary is just the place to start. Human Psychology Demands a Digestible Summary: What Do You Do?


The first thing most people ask you at a party is “what do you do?”


They are not looking for your elevator pitch, executive summary and certainly not your life story. Rather they are submitting to a basic psychological need to process and understand information as a whole before delving into it’s detailed parts.

 

[Good read for job hunters and business developers - JD]

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May 16, 2012 10:51 PM
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Public Relations Job Board - New PR Job Openings Daily

Public Relations Job Board - New PR Job Openings Daily | Public Relations & Social Marketing Insight | Scoop.it

Find PR jobs at Public Relations Job Board. One of the best PR job boards from interns and entry level to corporate communications, nonprofit PR, public affairs and social media. Worth exploring...

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May 6, 2012 5:15 PM
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PRoactive: The PR Job Hunter's Guide

PRoactive: The PR Job Hunter's Guide | Public Relations & Social Marketing Insight | Scoop.it
Are you having trouble finding a real PR job?

 

Have you applied for dozens of public relations jobs using traditional techniques and still can’t get an interview? Overwhelmed by too much information and don’t know where to start? You’ve come to the right place....

 

So where do you start with a practical PR job hunting strategy that helps you find and win your next real PR job?

 

This downloadable 165-page book is a thorough guide for serious PR job hunters. Whether you’re a new graduate, an experienced PR pro, a journalist or business person looking to move into public relations, PRoactive: The Public Relations Job Hunter’s Guide will help you find a job...

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May 22, 2015 3:39 AM
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PR News Salary Survey: Writing Still Most Important Skill for Advancement

PR News Salary Survey: Writing Still Most Important Skill for Advancement | Public Relations & Social Marketing Insight | Scoop.it

According to PR News’ 2015 Salary Survey, written communications (57 percent) and media relations (48 percent) are considered two of the top PR skills most important for advancement within an organization.


The survey, which took the pulse of 1,133 PR and marketing executives, also found that content creation (54 percent) trumped both crisis management (22 percent) and reputation management (32 percent) when it comes to skills most important for career advancement....

Jeff Domansky's insight:

According to PR News research, those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media.Hmmm what about social media?

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March 6, 2015 4:48 PM
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The US regions with the biggest spikes in PR salaries

The US regions with the biggest spikes in PR salaries | Public Relations & Social Marketing Insight | Scoop.it

Amid widespread year-on-year increases across the US, three regions in particular saw notable spikes in median salary compared with last year.

The Northeast region saw a 12.9% hike (from $91,000 to $102,700); The Central region increased 21.2% (from $78,000 to $94,500); and the Plain States rose 9.8% (from $76,500 to $84,000).

Industry leaders from each region shared their explanations for these boosts...

Jeff Domansky's insight:

Good snapshot of PR salaries and trends.

Alexa Earl's curator insight, May 26, 2015 6:39 PM

This map shows how in some places people make more money than others. This map interested me because it showed me how average salaries very from place to place. 

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November 29, 2013 3:19 AM
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Why many of my students will not have a job upon graduation - Schaefer Marketing Solutions | {grow}

Why many of my students will not have a job upon graduation - Schaefer Marketing Solutions | {grow} | Public Relations & Social Marketing Insight | Scoop.it

If you have made any kind of a career change in the past decade, more than likely you did not find your new position through a job fair or want ad. Yet, this is how many of my college students expect to find a job this spring when they graduate. Surprised? Read on.


One of the most aggravating experiences I have as a teacher (at two different universities) is the lack of ambition demonstrated by students today and the almost total absence of a professional networking presence on the social web.


Sure everybody is on Facebook, but marketing undergrads are simply not utilizing social media platforms like LinkedIn and blogging to their full potential for business purposes. Last week, I conducted a non-scientific study on LinkedIn use among my undergraduate students and an underwhelming 10% of my students have a LinkedIn Profile! Note students are traditional and non-traditional undergrads, working and non-working, and a mix of majors....

Jeff Domansky's insight:

There are so many ways to connect, network and grow for college students today. Why aren't they taking advantage of it?

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September 6, 2013 9:29 AM
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Advertising Loses More Jobs Than Any Other Industry

Advertising Loses More Jobs Than Any Other Industry | Public Relations & Social Marketing Insight | Scoop.it

Here’s a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines?Answer: They’re all working in areas where U.S. jobs are disappearing the fastest, according to a special report from 24/7 Wall Street.


Moreover, of all those categories, advertising and promotions is the worst, having shed 65% of all jobs over the past decade. “No occupation has lost a higher proportion of its jobs than advertising and promotions managers,” the report claims.You're better off working in a textile mill, running a drill press, or hauling two-by-fours for a carpenter than you are if you pursue a career in advertising...

Jeff Domansky's insight:

Shock and awe, more disruption ahead... Read about the rampant job losses in the advertising industry, and the shift it reflects in consumer behavior. 


Of course it's not exclusive to advertising either. PR and marketing have disrupted too. I suspect many new social media, brand journalism, native advertising, website special is in similar Internet jobs have placed these job losses, I haven't seen the research yet. Any suggestions from readers?

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April 1, 2013 1:32 AM
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How Vizify Gives Recruiters Context for Your Digital Identity

How Vizify Gives Recruiters Context for Your Digital Identity | Public Relations & Social Marketing Insight | Scoop.it
Companies know they're not hiring a skill set; they're hiring a human. Vizify helps you show your personality and quirks through an online profile... ...Vizify creates a paginated profile that visualizes data from social media accounts including Facebook, Foursquare, LinkedIn, Instagram and Twitter. Once you input all those sources, your profile will run about 11 pages — but you can edit everything and create new pages, each page focused on one content type: photo, factoid, quote, links and more. A page called "words" will aggregate the words you use a lot on Twitter along with visualizing the popularity of specific tweets. "Activities" uses Foursquare data to show places you frequently check in. Co-founder and CEO Todd Silverstein says they interviewed more than 200 hiring managers, who say their biggest pain point is finding a cultural fit. Vizify's graphical bios aim to showcase achievements alongside interests and quirks....
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March 10, 2013 11:05 PM
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The Gen X social media talent gap–and what it means for corporate America | Arik Hanson

The Gen X social media talent gap–and what it means for corporate America | Arik Hanson | Public Relations & Social Marketing Insight | Scoop.it

I’ve noticed an alarming trend lately–there seems to be significant amount of good YOUNG social media talent (22-30 year-olds), but very little strong social/digital talent between the ages of 30-45.

 

Good news for me, I guess–I’m 40 and fall right in the Gen X sweet spot. I have 18-plus years of experience in the corporate and agency worlds in marketing and communications. And 4-5 years experience with social/digital (not a ton, but enough considering the discipline hasn’t been around that long). Only problem is, I’m not looking for a corporate or agency job 


But, what I continue to see if a lack of talent at the mid- to senior-levels in the social/digital arenas.


Why do I say this? I get emails from friends/colleagues around Minneapolis/St. Paul and they’re all looking for the same person. That mid- to senior-level digital/social media counselor/director with deep experience in marketing and some experience in digital/social.

 

Except they don’t exist–at least not in big numbers....

Jeff Domansky's insight:

Nothing like an opportunity for social media/social PR experts.

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February 13, 2013 8:07 PM
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Career Outlook for Public Relations in 2013 and Beyond | The HooHireWire

Career Outlook for Public Relations in 2013 and Beyond | The HooHireWire | Public Relations & Social Marketing Insight | Scoop.it

From the Olympics to presidential elections and enough headlines and scandals to entertain us for years to come, 2012 was a busy year for public relations professionals. Fortunately, for those looking to break into the business and those hoping to move up, job prospects continue to look promising for 2013.

 

A new research study by CareerBuilder and Economic Modeling Specialists Intl. (EMSI) highlighted the top 18 occupations with the most growth (most added jobs) since 2010. With 8,541 jobs added over the past two years, Public Relations Specialist snagged a place at #13 for the best jobs of 2013.

This year, we can expect a continuation of this trajectory, especially if PR proceeds to gain leeway in the battle against marketing and others over control of social media....

Jeff Domansky's insight:

Encouraging trend for PR job hunters and students.

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December 6, 2012 11:47 PM
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The Top Jobs for 2013 | Forbes | PR is #13

The Top Jobs for 2013 | Forbes | PR is #13 | Public Relations & Social Marketing Insight | Scoop.it
Looking for a new career? Here are the top jobs for 2013.

 

Struggling to find a job? If you’re an accountant, computer systems analyst or event coordinator, there’s a good chance your luck will change in 2013.

These three professions are among the best jobs that require a bachelor’s degree for 2013, according to a new study by CareerBuilder and Economic Modeling Specialists Intl. (EMSI)....

 

[PR is number 13 onlist of 2013 top jobs up 8,541 jobs since 2010, +4% ~ Jeff]

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October 3, 2012 1:49 PM
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Internet-Media Employment Fuels Digital Job Growth | Media - Advertising Age

Internet-Media Employment Fuels Digital Job Growth | Media - Advertising Age | Public Relations & Social Marketing Insight | Scoop.it
u.s. internet-media employment is now second only to newspapers.

 

When it comes to jobs, internet-media businesses are the new mainstream media.


Internet media this year became the media industry's second-largest employment sector, according to Ad Age DataCenter's analysis of Bureau of Labor stats data.


One in six people employed in the U.S. media industry now work for internet-media businesses, according to Ad Age's analysis.
Employment at U.S. internet-media businesses in July passed staffing in broadcast TV. Internet-media employment earlier passed magazines, radio and cable TV.

 

The only U.S. media sector with more employees: newspapers. But papers over the past 12 months have cut an average of 1,400 jobs a month while internet-media businesses have added an average 400 jobs a month....

 

[I suspect the data are similar for marketing, PR and advertising ~ Jeff]

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September 20, 2012 2:05 PM
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Nine out of ten recruiters check out your social media pages to see if you are an appropriate candidate

Nine out of ten recruiters check out your social media pages to see if you are an appropriate candidate | Public Relations & Social Marketing Insight | Scoop.it

Studies show that approximately one-third of employers and more than 90 percent of recruiters use social media sites to check out potential job candidates.

 

[Clear message: clean up and be strategic about your social media profiles - JD]

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June 27, 2012 1:22 PM
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PR Tools and Tactics to Build Your Career | Business 2 Community

PR Tools and Tactics to Build Your Career | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

But what about the more seasoned among us? PR tools and tactics can help there, too. Here are some best practices from PR pros and recruiters in the field....

 

[Great tips for any job seeker as well as PR, social media, marketing - JD]

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May 14, 2012 3:24 PM
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How To Get A Job In A PR Firm | Crenshaw Communications

How To Get A Job In A PR Firm | Crenshaw Communications | Public Relations & Social Marketing Insight | Scoop.it

It’s that time again, when an army of newly minted graduates hits the streets (or, more literally, their laptops) to land that first job. It may be the tightest employment market in years, but the challenge of finding work is probably good preparation for what’s to come! If you’re determined to break into PR, here’s my best advice....

 

[11 great tips for new PR job hunters from Dorothy Crenshaw - JD]

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