Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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November 5, 2015 12:32 PM
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The Future of PR Is Now | PR Newswire

The Future of PR Is Now | PR Newswire | Public Relations & Social Marketing Insight | Scoop.it

We recently took to all of our channels to gauge how you view the practice of public relations. In our article What Is PR? A Look Back, To Look Forward, we asked you to fill in the blank: “PR is now ____. ” and share how public relations has changed since we originally released our popular PR Is infographic in 2012.


We received close to 100 responses from around the world and across the industry — corporate communicators, agencies, newcomers, industry veterans, and everyone in between weighed in. We even received a video.


When our senior creative manager Jamie Heckler compared your replies to 2012’s infographic, we observed the following trends....

Jeff Domansky's insight:

"What is PR now?", asked PR Newswire. The answers are revealing. A good Infographic and recommended viewing. 9/10

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April 7, 2015 10:13 PM
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As news evolves, PR must be as accountable to the public as it is to its clients | Shel Holtz

As news evolves, PR must be as accountable to the public as it is to its clients | Shel Holtz | Public Relations & Social Marketing Insight | Scoop.it

People who don’t understand PR tend to conflate it with media relations. While earning media coverage is just one of many PR activities, the profound changes shaking the news business are good news for public relations. There’s hardly an online news outlet that hasn’t taken steps to offer native advertising. The decimation of the ranks of paid journalists means more opportunity for brands to influence what gets coverage. The ability for companies to go directly to their audiences, bypassing the filter of the media, has reduced reliance on hostile outlets to tell company stories.

If you think all this presages a rosy future for the PR business, think again. As PR becomes an increasingly potent force for shaping the news people see, practitioners will need to be at least as accountable to the public as they are to their clients. The time has come to take the “public” in public relations seriously....

Jeff Domansky's insight:

PR has a critical role to play in building trust for organizations in the future. Shel Holtz explores the challenges. Good read 8/10.

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May 1, 2013 1:59 AM
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The New Look of Public Relations — A Dissenting View | Richard Edelman

The New Look of Public Relations — A Dissenting View | Richard Edelman | Public Relations & Social Marketing Insight | Scoop.it

Monday’s New York Times ran an article by Stuart Elliott on the rebranding of our competitor, Fleishman-Hillard (FH)....

 

...The world is moving in our direction. We are not selling to an audience; we are trying to build relationships across the community of stakeholders. The horizontal, peer-to-peer, conversation is supplanting the top-down, controlled messaging that is the essence of advertising. The consumer is now also an employee, a shareholder, a member of an NGO, a community activist and a passionate user of products willing to advise on design.

 

PR is more than a set of tactics or tools. It’s a mindset; the ideas that come from PR people are different than those that come from advertising people. Both are engaged in storytelling, but the PR idea stimulates discussion and has the potential to play out over years. A PR idea has to start with relevancy and newsworthiness....

Jeff Domansky's insight:

Thoughtful post on the challenges and future of PR. Worth reading from Richard Edelman.

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November 20, 2012 1:54 PM
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Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media - Opinion - PRmoment

Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media - Opinion - PRmoment | Public Relations & Social Marketing Insight | Scoop.it
Five arguments for going digital when doing business-to-business PR by Phil Szomszor, head of business and digital at PR agency Firefly..

 

When I think of PR social media gurus, I imagine Siobhan Sharpe from the BBC comedy Twenty Twelve delivering her web strategy for the Games. In her view, Myspace was the best channel because it has the fewest number of people using it, and therefore is the fastest growing and most exciting. She also highlighted that social media during the Games wasn’t all about the sport, but public opinion about athletes and “all aspects of them”..

 

It’s not surprising that the PR industry was lambasted in this way – there are a hell of a lot of people making claims about social media that just can’t be supported and I’ve heard more than the occasional “perfect curve” quote from so-called gurus.

 

It’s in the world of B2B PR that this anti-social media attitude is most prevalent. And while I agree that there’s a lot of smoke and mirrors with social media, that doesn’t mean to say that it should be dismissed altogether – in fact, I’d argue the future of B2B PR is digital....

 

[Here's a good argument for why digital PR is the future for PR ~ Jeff]

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May 4, 2015 11:41 AM
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Marketing has become PR: 13 key skills PR needs

Marketing has become PR: 13 key skills PR needs | Public Relations & Social Marketing Insight | Scoop.it

Kelly Walsh and James Warren, chief strategy officer and head of digital at MSLGroup, set the tone in their keynote presentation, which argued that marketing comms and PR are pretty much the same thing these days.


Warren said: "If one analyses what a brand or organisation needs to excel at to deliver marketing success in a digital age, the result is a long list of PR outputs. In the new communications agenda, everything is PR.


"But they warned that PR is woefully behind competitive industries when it comes to adopting technology and innovation, adding: "The creative and media agencies have invested vast sums of money and effort towards meeting the challenge of change, head-on, and PR agencies haven’t."...

Jeff Domansky's insight:

Check out the 13 key skills PR needs if it's going to lead marketing in the future.

Marco Favero's curator insight, May 4, 2015 11:43 AM

aggiungi la tua intuizione ...

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June 22, 2013 1:37 AM
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The PR agency of the future is a publisher - SHIFT Communication

The PR agency of the future is a publisher - SHIFT Communication | Public Relations & Social Marketing Insight | Scoop.it

Take a moment to think about what’s just happened in the last 6 months.

- Facebook allows images in comments.

- Instagram allows videos.

- Twitter allows video through Vine.

- Podcasting is back in a very big way.

- LinkedIn rolls out video ads.

- Google+ Hangouts integrate YouTube, Slideshare, and many other media types.


Think about how many different kinds of content these changes encompass. Video. Audio. Images. Text.Think about what it costs to license information from all of the different stock sites you work with on a regular basis.The public relations agency of the future will have a library, a digital repository of content that’s ready to go at a moment’s notice, and the associated creative team to help build and maintain it. Forward-thinking agencies already do....

Jeff Domansky's insight:

The PR agency of the future is a publisher who will need many visual resources.. 

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March 2, 2013 12:38 PM
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The Global Economy and Public Relations: Impact and Outlook | Forbes

The Global Economy and Public Relations: Impact and Outlook | Forbes | Public Relations & Social Marketing Insight | Scoop.it

On February 14, a group of senior corporate and agency PR executives came together, under the sponsorship of PRWeek and MSLGroup, to discuss a number of issues that had also been on the agenda of the World Economic Forum at Davos....

 

Veronis Suhler Stevenson (http://media.prsa.org/pr-by-the-number/), a leading private investment firm, is bullish on our industry.  They’ve predicted that annual U.S. spending on combined public relations and word of mouth marketing services will increase at a compound annual growth rate of 14% between 2010 and 2015, to $10.96 billion.  (Of course, not everyone agrees.)...

Jeff Domansky's insight:

Optimistic for PR but nervous about social unrest.

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October 27, 2011 7:19 PM
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How many PR practitioners does it take to change a light bulb?

How many PR practitioners does it take to change a light bulb? | Public Relations & Social Marketing Insight | Scoop.it

A very thoughtful post on the future of PR by Heather Yaxley...

 

The answer: “I don’t know – I’ll get back to you on that”. This joke is a reminder of the importance of having a solid understanding of your subject matter in PR practice. This is the topic of my second post looking at the future of work in public relations.

 

When looking at the traditional academic models of working in PR, a division is made between manager and technician. The distinction here is between having the competencies (behaviour patterns that reflect knowledge and skill) to conceptualise and direct PR activities or to carry out communications activities at the behest of others. Knowledge and skills tends to be PR specific (albeit with relevant administrative expertise for the more senior role). Expertise is emphasised in media relations, communications and relationship management; alongside competency in planning, implementing, and (at least in theory) evaluating PR programmes....

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