Public Relations & Social Marketing Insight

Eyeballs have been shifting aggressively to mobile in recent years but the bucks — at least for ecommerce — remained anchored to the desktop. That is now changing, according to a study by Criteo.

The advertising optimisation platform analysed individual transaction data covering over $US130 billion of annual sales across more than 3000 online retailers and travel advertisers, and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.

The company predicts that it will reach 50 per cent in the US in the near term....

Mobile devices will soon become the primary device for global content consumption and communication, according to the latest report from Gartner.

The report states that by 2018, more than 50 per cent of users will employ a tablet or smartphone ahead of PCs or other devices for online activities.

In developing nations, smartphones are being adopted as users' exclusive mobile devices, claimed Gartner, while in developed states there is a very high instance of multi-device households, with tablets showing the quickest growth....

Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.These customers use their phones in-store primarily for messaging/emailing (84% in the United States, 90% in the United Kingdom), engaging on social networks (64% US, 45% UK), comparing product prices (71% US, 66% UK), and checking customer reviews (51% US, 57% UK)....

For mobile commerce, convenience is king.

While convenience may mean different things to different people, it looks like one of the main reasons consumers connect.

While consumers around the world go online for any number of reasons, there are four primary needs, based on a new study.

Three of the motivations to go online are connecting with family and friends, expressing opinions and exploring new subjects, but convenience  is key, according to a study of consumers who connect to the internet at least once a week....