Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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June 14, 2017 10:58 AM
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IAB study claims over 45% of mobile ads generate consumer response

IAB study claims over 45% of mobile ads generate consumer response | Public Relations & Social Marketing Insight | Scoop.it

Nearly two-thirds (63%) of smartphone users worldwide use their device every at least once every 30 minutes, according to an IAB report published today (June 13), with ad recall on such devices registered at 86% on mobile web, and 90% in-app.


The findings were released in the trade body study entitled ‘Always On – A Global Perspective of Mobile Consumer Experience’, which surveyed users across the globe and found that over a fifth (22%) tap into their phones every five minutes.


Respondents came from North and South America, Asia, Europe, and Africa with the majority of them reporting that they access the internet via mobile web and mobile apps at least once a day (mobile web – 88% and mobile apps – 84%).


Meanwhile, awareness of advertising on both mobile web and on mobile apps was high among respondents, with nearly half claiming they took action after seeing ads on such devices, with the two platforms performing similarly in generating consumer response (45% on mobile web and 47% on mobile apps)....

Jeff Domansky's insight:

IAB research shows why mobile marketing matters.

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June 13, 2016 11:31 AM
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Get ready for more mobile video ads in the next five years

Get ready for more mobile video ads in the next five years | Public Relations & Social Marketing Insight | Scoop.it

Mobile video ads are poised for massive growth in the next five years.


Revenues from these ads will grow from $3.54 billion in 2015 to $13.3 billion in 2020, which marks a 30% compound annual growth rate (CAGR), according to PwC's annual Global Entertainment and Media Outlook report.


This means that mobile video ads will be the fastest-growing digital ad segment in the next five years. They will easily surpass desktop Internet video ad revenues, which are expected to grow at a 19% CAGR through 2020.


Furthermore, revenues from mobile ads are set to surpass revenues from desktop video ads this year, with $5.6 billion for mobile and $5.1 billion for desktop, according to the report....

Jeff Domansky's insight:

Here's why mobile matters for marketers.

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April 6, 2016 10:29 AM
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Food Shoppers Seek Mobile Deals; 78% Want To Save As Much Money As Possible

Food Shoppers Seek Mobile Deals; 78% Want To Save As Much Money As Possible | Public Relations & Social Marketing Insight | Scoop.it

The latest example of this deals with mobile coupons. It turns out that consumers who lean on mobile coupons for food shopping – and that’s a lot of people – often change brands for the sake of variety, according to a new study.


The majority of consumers don’t use mobile coupons, but a third (33%) do. And that’s where the behavioral change potential resides.


Nearly half (44%) of mobile coupon users like to change brands often for the sake of variety and novelty, according to the study conducted by GfK. The survey comprised a look at 6,500 products in about 600 categories....

Jeff Domansky's insight:

Food shoppers seek mobile deals and 78% want to save as much money as possible writes Chuck Martin in MediaPost.

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February 24, 2016 11:07 AM
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44% of Top Retailers' Online Sales Move to Mobile | MediaPost

44% of Top Retailers' Online Sales Move to Mobile | MediaPost | Public Relations & Social Marketing Insight | Scoop.it

For online shopping, smartphones continue on a tear while tablets fade.


Smartphones now account for 60% of all mobile transactions in the U.S., compared to 52% just a year ago.


However, while the actual purchase may occur on a smartphone or desktop, it doesn’t necessarily mean all of the shopping activity occurred on that device, according to a new study.


More than a third (37%) of desktop transactions occurred after shoppers visited the same retailer’s website on at least one other device before purchasing, according to the State of Mobile Commerce study by Criteo....

Jeff Domansky's insight:

It's a mad, mad mobile world for ecommerce and the stats show it

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November 7, 2015 3:04 AM
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New survey reveals what drives mobile shopping habits

New survey reveals what drives mobile shopping habits | Public Relations & Social Marketing Insight | Scoop.it

Clean sites with low load times and fewer pages to navigate are more likely to get consumers to spend money according to new research.


The survey by Instart Logic of 2,000 US consumers also shows that consumer confidence in a brand is tied to their quality of experience while online shopping.


Among the findings are that 62 percent say they use their mobile phones for the entire shopping process from discovery, to research, to the purchasing of an item. As part of the shopping process 77 percent use mobile phones for the initial research and 73 percent to read reviews and product information....

Jeff Domansky's insight:

Mobile preferences.

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November 4, 2015 2:03 AM
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Measuring Asia’s mobile transformation

Measuring Asia’s mobile transformation | Public Relations & Social Marketing Insight | Scoop.it

Singapore and South Korea rank 2nd and 4th when it comes to smartphone penetration in the world (at 88 per cent and 83 per cent, respectively). By comparison, smartphone penetration in the U.S. checks in at #34 and the U.K. at #19.


Hong Kong (#7 at 79%), Taiwan (#9 at 78%), China (#14 at 74%), and Malaysia (#18 at 71%) were also leaders in smartphone usage in this region.


Although Indonesia and India, at 43% and 33%, respectively, are among the lowest in smartphone penetration, their large populations equal a significant number of smartphone users overall. It’s also worth noting that both countries are still in the early phases of smartphone growth and thus have extraordinary market potential....

Jeff Domansky's insight:

No other technology in history has shifted humanity at the speed that mobile has—and nowhere is this more apparent than in Asia.

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October 13, 2015 1:03 AM
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Study: Mobile Apps for Engagement, Mobile Web for Research & Comparisons

Study: Mobile Apps for Engagement, Mobile Web for Research & Comparisons | Public Relations & Social Marketing Insight | Scoop.it

The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in most industry discussions. Now comes a Millward Brown study, “The New Mobile Mantra,” that offers some deeper insight into when people use apps and when they use the mobile web.


While this isn’t the first piece of research to compare mobile web and app usage. But it’s more nuanced than most and seeks to get at the consumer psychology and rationale behind the varying use cases. The study, conducted over the course of the first three quarters of 2015, is based on both an examination of click-stream data and consumer survey data (n=2,011 US smartphone owners over 18).


Millward Brown found that while apps command the most user time, “61 percent of smartphone users access their browsers at least once a day, spending an average of 31 minutes in total.”...

Jeff Domansky's insight:

Apps vs mobile browsers and what marketers need to know.

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October 2, 2015 10:18 AM
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Key to Mobile Marketing Success: Seizing the Micro-Moment

Key to Mobile Marketing Success: Seizing the Micro-Moment | Public Relations & Social Marketing Insight | Scoop.it

Micro-moments are the new battleground in mobile marketing for brands.


Those moments are times when smartphone users turn to their phones for help and information. Consumers use their phones to find a restaurant, learn how to install a faucet, or purchase a new jacket. These micro-moments are open invitations for brands to engage, Google states in its report, Micro-Moments: Your Guide to Winning the Shift to Mobile.


Successful marketers will be ready to seize the micro-moment.


People are attached to their smartphones, especially young people: 68% say they check their phone within 15 minutes of waking in the morning, and 30% admit they become anxious if they don’t have their phone on them, 82% of smartphone users say they consult their phones on purchases in a store.


In the past year alone, websites in the U.S. have seen a 20% increase in mobile’s share of online sessions, 18% decrease in time spent per visit, and a 29% increase in mobile conversion rates. Few smartphone users care which brand provides their solution. They just want results quickly....

Jeff Domansky's insight:

Got a moment? That's all your mobile consumers have and you had better plan for it.

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September 3, 2015 3:32 AM
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Most Consumers Use Mobile Devices for Product Research and Purchases | Web Marketing Pros

Most Consumers Use Mobile Devices for Product Research and Purchases | Web Marketing Pros | Public Relations & Social Marketing Insight | Scoop.it

It should come as little surprise to anyone that mobile devices are growing in importance for business owners. While the importance of mobile has practically been a mantra for marketing experts for the past few years, research continues to find new ways that mobile devices have taken on new roles in the business process.


With so many products to choose from the internet makes it possible for consumers to research the products they think are considering buying. Mobile devices have become so essential for online retail because they give consumers the power of the internet to research and shop, while being able to do so at any location....

Jeff Domansky's insight:

A recent study from HookLogic found that more consumers are using their mobile devices as product research device as well as buy the products in some cases.

Marco Favero's curator insight, September 3, 2015 3:45 AM

aggiungere la vostra comprensione ...

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July 6, 2015 11:21 AM
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Shopper Research Highlights Consumers’ Multichannel Habits | Mobile Marketing Magazine

Shopper Research Highlights Consumers’ Multichannel Habits | Mobile Marketing Magazine | Public Relations & Social Marketing Insight | Scoop.it

When researching purchases in store, more than twice as many shoppers head for a website, rather than an app, on their smartphone.


Questioned about how they use their mobiles in store, 47 per cent of respondents said they used their phone for sharing ideas, followed by 29 per cent who said they used it for comparing prices, with 20 per cent saying they used their phone for finding product information, and 17 per cent for sharing photos, taking pictures as a reminder, finding store location information, and browsing (with no intention to purchase)....

Jeff Domansky's insight:

70 per cent of UK shoppers have a smartphone, and 30 percent of smartphone owners have used their phone to shop in the last month, according to new research. Lots more insight for marketers and retailers.

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June 16, 2015 1:07 AM
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Mobile has thrust the purchase funnel into warp speed - Digiday

Mobile has thrust the purchase funnel into warp speed - Digiday | Public Relations & Social Marketing Insight | Scoop.it

Forrester calls it the purchase funnel. McKinsey dubs it the customer decision journey. Both aim to explain the hypothetical yet complex path from the moment a person comes into contact with a brand to the point of purchase.


But neither could have anticipated the dramatic effect the mobile device has had on that journey.


Before there was digital e-commerce, people relied on their friends, families and traditional forms of media to inform them of new products. Then the Internet came along and expedited the purchase process while introducing another vehicle that marketers could use to reach the masses. Social provided brands a side door to amplify their reach and consumers another medium in which to discover. Still, the purchase funnel was relatively unaffected, until the smartphone came along and put everything together....

Jeff Domansky's insight:

In our mobile world, the notion that a purchase decision follows a sequential order of events over a period of time no longer applies.

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May 21, 2015 1:46 AM
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50 Mobile Facts & Stats Every Merchant Needs to Know - Payfirma

50 Mobile Facts & Stats Every Merchant Needs to Know - Payfirma | Public Relations & Social Marketing Insight | Scoop.it
From Mobile payments to in-store mobile shopping, men, women, young and old are all embracing mobile technology in a big way. Merchants must implement mobile strategies in order to stay relevant and keep up with consumers demand for an amazing mobile experience. We’ve scoured the web for some of the most insightful mobile facts and stats to help you determine what strategy you must take....
Jeff Domansky's insight:
Multichannel merchants need to know these mobile facts and statistics so that they can start to establish mobile strategies. Learn more thanks to this epic post by Alicia Doiron at Payfirma. Highly recommended reading for all marketers. 10 / 10
Guislain d'Hauteville's curator insight, June 8, 2015 4:08 AM

50 key figures to keepin mind about Mobile role in omnichanel retailing.

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May 11, 2015 9:03 AM
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What Exactly are Consumers Doing on Mobile?

What Exactly are Consumers Doing on Mobile? | Public Relations & Social Marketing Insight | Scoop.it

As a marketer or small business owner, the key to any successful marketing campaign is insight into consumer behavior. You’ve heard time and again about the importance of mobile devices in modern business.


Consumers are using mobile platforms more frequently, and they use them to not only communicate with friends and family, but also to interact with your business.


No matter how loud the drumbeat is for mobile marketing, do you actually understand what your target customers are doing on mobile? More importantly, do you know how important (or unimportant) mobile is to their daily life? The answers to these questions are found below, and come courtesy of ExactTarget’s 2014 Mobile Behavior Report....

Jeff Domansky's insight:

If you don't know what consumers are doing on mobile, your business marketing may be destined for trouble. Valuable reading. 9/10

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July 28, 2016 1:20 AM
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Mobile search is different

Mobile search is different | Public Relations & Social Marketing Insight | Scoop.it

Mobile search is essential. In fact, according to Forrester’s Mobile Audience Data, Q4 2015, 87% of US smartphone owners rely on browser-based search on mobile devices. And the data reveals that Google’s search engine is the most common path to a mobile site even for well-known brands such as Amazon, Walmart and Kmart.


As a top discovery resource, companies can’t afford to wait any longer to implement a mobile-first search strategies. The biggest seen mistake today? Either lacking a strategy completely, or treating mobile search the same way as desktop search. As Forrester Research’s Dr. James McQuivey says, “When businesses first adopt a technology, they do old things in new ways. When they internalize a technology, they begin to do new things.” 


Consumers use mobile phones very differently than they use desktop computers. So must Marketers.


Forrester conducted an in-depth analysis of how consumers use Google search on mobile versus desktop devices to parse-out how consumers use the two devices differently. Today, Forrester finds that consumers purchase a range of categories on their smartphones: insurance, travel, financial services products, and even pet food. For this research we focused on the travel category because consumers are so likely to research and book travel on mobile devices – Forrester’s Mobile Audience Online Survey, Q4 2015 reveals that 29% of mobile users have purchased hotel rooms and 22% an airline ticket on their smartphone....

Jeff Domansky's insight:

Forrester Research shows how mobile search is different.

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May 31, 2016 10:04 AM
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Mobile ads and fat finger syndrome

Mobile ads and fat finger syndrome | Public Relations & Social Marketing Insight | Scoop.it

I was struck by the recent research that 60% of clicks on mobile banner ads are accidental. The main contributing factor was identified as fat finger syndrome.


With mobile on track to become the third largest advertising medium, accounting for 12% of all ad spend, that’s an enormous disconnect.


Of course it’s not fat fingers that are to blame. It’s the state of mobile design....

Jeff Domansky's insight:

Tom Fishburne looks at fat finger syndrome and finds poor mobile design.

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March 2, 2016 10:52 AM
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How Internet Behavior is Changing Around the World | HubSpot

How Internet Behavior is Changing Around the World | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?


 


To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out....

Jeff Domansky's insight:

Clearly, the future is mobile and in developing countries that future is now.

ana spireanu's curator insight, March 2, 2016 4:46 PM

Clearly, the future is mobile and in developing countries that future is now.

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January 8, 2016 1:57 AM
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Mobile Marketing Can Change Your Business

Mobile Marketing Can Change Your Business | Public Relations & Social Marketing Insight | Scoop.it

I mentioned at the beginning of the article that mobile marketing will be a game-changer akin to other major shifts in marketing in the past decades. But you might wonder why. Let’s look at some statistics.In 2013, according to reports by  comScore and Nielsen, users were spending 40% of their internet time on mobile devices. And at the end of 2009, Morgan Stanley made a prediction that in five years, internet users would prefer mobile devices to desktops to access the web. Unsurprisingly, these predictions turned out to be correct. And it seems that things are looking ever-brighter for those hoping to use mobile marketing.


Comprehensive reports show that the trend is ever increasing, so much so that in 2015 alone, mobile phone internet traffic increased by 39%. And in January 2015, web-pages served to mobile phones comprised a third of all served pages. This means that mobile advertising must have grown also. And it has.


To put things into perspective, in 2009, internet advertising grew by 9%, while more traditional forms like newspapers, radio and TV went down 18.7%, 11.7% and 10.1% respectively. Billions of dollars go into mobile advertising every year and by 2017, experts foresee that mobile ad spending will reach just shy of $60 billion worldwide....

Jeff Domansky's insight:

Here's why mobile matters in marketing today and tomorrow.

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November 7, 2015 2:57 AM
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4 Ways Mobile is Going to Impact Holiday Shopping in 2015

4 Ways Mobile is Going to Impact Holiday Shopping in 2015 | Public Relations & Social Marketing Insight | Scoop.it

Marketers are always on the lookout for the trends that are going to impact the biggest sales period of the calendar year: the holidays.


Americans spend billions of dollars during the six-week period stretching from Thanksgiving to Christmas, and if you take into account the fact that many holiday deals now pop up on the radar before Halloween that number climbs significantly higher. If your business is struggling to figure out how to get ahead of the game for the holidays, consider these four ways in which mobile is going to impact the 2015 holiday shopping season....

Jeff Domansky's insight:

Mobile should make for a Merry Christmas for retailers.

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October 29, 2015 1:56 AM
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Quest To Understanding Mobile Content Consumption

Quest To Understanding Mobile Content Consumption | Public Relations & Social Marketing Insight | Scoop.it

People access more media and information now than they otherwise would because of mobile devices. They do more of everything — read news, listen to music, watch videos, chat with friends, shop, play games, etc. They do these things while waiting for a bus, riding a train, eating, working, stuck in traffic, or walking.


This generation has clearly mastered the art of multitasking. It is sometimes amazing how one can post a photo on social media while crossing the street (which is of course very dangerous).


Mobile content consumption has skyrocketed over the popularity of smartphones. A 2014 report from Millennial Media and comScore reveals that 44% of online content is now consumed via smartphones, 12% on tablets, and 44% on desktop computers. What’s more is mobile isn’t just an option now, it’s the popular choice....

Jeff Domansky's insight:

Here's why mobile matters.

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October 12, 2015 2:02 AM
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Essential Mobile Marketing Statistics

You can find the recent mobile statistics here. Get insights on relevant updates in the mobile marketing industry.


Mobile Industry Statistics

- 80% of internet users own a smartphone (Source: SmartInsights, 2015)

- By 2018, eMarketer estimates over one-third of consumers worldwide, or more than 2.56 bifllion people will be smartphone owners. That 2018 figure also represents over half-51.7% of all mobile phone users. (Source: eMarketer, 2014)

- 84% of small businesses who have invested in a mobile presence say that they see immediate and long-term benefits (Source:Web.com)

- According to Google’s Mobile Search Moments Study, 40% of mobile searches have local intent. Similarly, 77% of mobile searches occur at home or at work, while 17% is on the go. (Source: Google Mobile Search Moments Study)

- According to a recent study, mobile internet traffic reached 60%, surpassing desktop internet traffic which declined to 40%. (Source: CNET)...

Jeff Domansky's insight:

All the mobile marketing stats you can use. Great collection and recommended reading. 10/10

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September 18, 2015 2:14 AM
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Mobile marketing could help grow mobile commerce

Mobile marketing could help grow mobile commerce | Public Relations & Social Marketing Insight | Scoop.it

E-commerce is growing more important to the global market, with the growth of the e-commerce market being driven by the rapid adoption of smartphones and other mobile devices. A new report from OtherLevels, a mobile marketing software developer, has found that marketing in the mobile space is beginning to play a larger role in expanding the e-commerce market. Mobile commerce, in particular, could see significant gains through better marketing techniques.


REPORT SHOWS THAT MOBILE AD SPENDING IS ON THE RISE


The report contains data analyzed by Digi-Capital and shows that mobile commerce is expected to become the primary source of mobile revenue for retailers and other businesses by 2017. Consumers applications are expected to generate some $74 billion by 2017, and advertisers are beginning to see these apps as a promising opportunity to engage consumers.


The report shows that mobile ad spending will reach $42 billion by 2017. Mobile ads are becoming a very effective way to engage consumers, especially those that would be willing to use their mobile devices to shop for and purchase products online....

Jeff Domansky's insight:

Digi-Capital has found that marketing in the mobile space is beginning to play a larger role in expanding the e-commerce market.

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August 3, 2015 2:36 AM
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14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty

14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty | Public Relations & Social Marketing Insight | Scoop.it

The most innovative companies in the world aren’t just connecting with their customers through advertising. They're also offering helpful services and tools to win them over.


Creative and unique mobile apps are helping brands connect with fans to convey brand messages, offer a useful service, keep them engaged and build customer loyalty in a crowded marketplace. Studies show that more than 50% of customers who regularly use a branded app are more interested in buying from that company.


But it’s not enough to just create and launch a branded app. There are plenty of those out there and very few of them gain long-term traction and repeat users. More than 90 of the top 100 global brands have already launched at least one app. According to a 2015 marketing survey, 34% of marketers plan on launching at least one mobile app this year. What's more important for brands is to have a clear strategy on how they plan to drive app downloads, make the content compelling and increase long-term user engagement.


More than 150 million Americans spend on average an hour a day in their cars driving, and 75% of that time is spent alone in their cars. This explains why some of the best branded apps have been created by automobile companies trying to capture a slice of this driving time to build loyalty....

Jeff Domansky's insight:

14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.

Jenny Thi Thanh Thao Le's curator insight, August 3, 2015 2:48 AM

14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.

Maxime Antoni's curator insight, August 4, 2015 1:45 AM

14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.

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June 29, 2015 9:23 AM
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Why You Need to Focus on Mobile | Marketing Technology

Why You Need to Focus on Mobile | Marketing Technology | Public Relations & Social Marketing Insight | Scoop.it

Tonight I wrote a good friend of mine complaining that his email wasn’t mobile responsive and that I couldn’t read it on my phone. If your email isn’t optimized, would anyone complain? Or would they just ignore it or even unsubscribe it?


A few weeks ago on our podcast, I listed out over a dozen different behaviors that we used to do outside our mobile devices before but that had all migrated to the palm of our hand. Phone calls, text messaging, camera, alarms, calendar alerts, commerce, mapping, music, video, banking, gaming, social, health tracking, ticketing, payments, invoicing, researching, emailing, video recording…...

Jeff Domansky's insight:

Douglas Karr looks why mobile matters most to marketing tday and tomorrow.

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June 9, 2015 1:44 AM
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13 Mobile Marketing Stats You Need To Know

13 Mobile Marketing Stats You Need To Know | Public Relations & Social Marketing Insight | Scoop.it
Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter.
Jeff Domansky's insight:
It's a mad, mad mobile world and these are the stats that matter.
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May 13, 2015 9:20 AM
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85% Use Smartphones in Stores, 55% Changed How They Shop

85% Use Smartphones in Stores, 55% Changed How They Shop | Public Relations & Social Marketing Insight | Scoop.it

Most consumers (85%) globally say that they have used their smartphone in-store, according to the DigitasLBi Connected Commerce study.


This is an increase from 72% just a year ago.


And it’s not only using a smartphone in a store but the rather the impact it’s having.


The majority (55%) of smartphone users say the Internet and smartphones have changed the way they shop in a store.


Perhaps more significantly, 77% of Internet users have been influenced by mobile during the purchase process....

Jeff Domansky's insight:

While most consumers still prefer to shop in physical stores, the smartphone has increasingly become an integral part of in-store behavior. This post by Chuck Martin at MediaPost is critical insight for online and offline retailers. Highly recommended. 10/10

Marco Favero's curator insight, May 13, 2015 12:33 PM

aggiungi la tua intuizione ...

Mike Allen's curator insight, May 14, 2015 8:00 AM

The "instant culture" and the "check for bargains" mentality are being supported by the ability to shop about online and visit the bricks to try on or collect. This means that websites must navigate very quickly to what the enquirer wants and provide psychology which captures the person so that they buy. Is AIDA( attention interest desire action) all integrated now?