Public Relations & Social Marketing Insight

The other day I got an email.It was from LinkedIn, informing me that I would soon be able to “share and record videos” directly on the platform.

(Apparently this feature is being rolled out to their most influential contributors first — I’ll take it as a compliment, then.)

It’s news those of us in the B2B space have been waiting patiently for, like a labrador with sad eyes, for years.

Previously on LinkedIn you could only share videos from other sites. You couldn’t upload video natively onto the platform, as has become so ubiquitous on Facebook, Twitter, Instagram and others.

If you shared a link from YouTube it would embed itself and start playing in-stream (with the sound off), but the experience was still a long way behind most other social platforms....

Today companies choose who to work with based on who has become part of their buying journey. Your ideal clients are doing independent research and looking for information to help them make an educated choice about how they will spend their money and ultimately they will choose the company/person who has assisted in their buying journey.

The good news is that you can find these ideal clients, build a relationship with them and establish yourself as a trusted expert on LinkedIn.

Here is a daily LinkedIn social selling plan broken down into three manageable steps to help you effectively and efficiently manage your lead generation activities each day on LinkedIn....

Two every second: That’s how many people join LinkedIn as new members,  many of whom hope to exploit the platform’s rich resource for industry contacts, new clients and partnership opportunities.

That means that by the time you finish reading this article, you’ll have on average 350 people and counting to compete with for the professional world’s attention. What you do with your LinkedIn profile can mean the difference between garnering views as compared to converting those views in taking the next step of building a relationship with you....

Did you know you can publish your articles on the LinkedIn publishing platform?

Do you want to build more authority in your niche?

LinkedIn is opening up its publishing platform to all 277 million+ members!

In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence....

Do you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform....