Public Relations & Social Marketing Insight
444.6K views | +3 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
December 19, 2016 2:51 AM
Scoop.it!

Anatomy of a Great LinkedIn Sales Message | HubSpot

Anatomy of a Great LinkedIn Sales Message | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

If you're using LinkedIn for sales correctly, you won't insert an ask into your initial invitation to connect. It's only after the prospect accepts your personalized connection request and you've diligently observed their behavior on the network that you can follow up with a meeting proposal.


But just like cold sales emails, there's a right way and a wrong way to write a LinkedIn message.


Whether you're sending an InMail or a good old-fashioned message, look to the following template as a guide.


Let's dig into the nine components....

Jeff Domansky's insight:

If you're pitching your prospects via LinkedIn messages, you're doing it wrong. Here's how to do it right.

Jeff Domansky's curator insight, December 19, 2016 2:57 AM

If you're pitching your prospects via LinkedIn messages, you're doing it wrong. Here's how to do it right.

Scooped by Jeff Domansky
August 19, 2016 10:00 AM
Scoop.it!

3 Secrets to Business Insider's Success on LinkedIn - MediaShift

3 Secrets to Business Insider's Success on LinkedIn - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

As LinkedIn regulars know, LinkedIn isn’t just for job searches – it’s for news.


Over the last few years, it has become clear that people are posting – and reading – more news on the platform. In fact, according to a recent Pew Research survey, nearly 20 percent of LinkedIn’s audience uses it to access news.


At Business Insider, we’re seeing this translate into a growing audience, increased referral traffic and an opportunity to interact with users who are among our most loyal and engaged.


For us, LinkedIn is part of a multi-platform (distributed) approach to content. It is no surprise given the makeup of our readership – the “next generation of business leaders” – that LinkedIn is among our top sources of social referral traffic.


Furthermore, each of our three brands, Business Insider, Tech Insider and Insider, has developed a strong presence on the platform.


Here are a few of the key reasons why Business Insider performs so well on LinkedIn...

Jeff Domansky's insight:

How to find success publishing on LinkedIn like Business Insider.

rodrick rajive lal's curator insight, August 22, 2016 6:11 AM
Linkedin is apparently developing into a force to reckon with. With time we see more and more business leaders turning to it for information and news. But then, it is not just business leaders, but professionals too who are turning to Linkedin for news on latest developments in respective subject areas!
Scooped by Jeff Domansky
July 18, 2016 11:53 PM
Scoop.it!

21 Hidden LinkedIn Hacks Revealed [SlideShare]

21 Hidden LinkedIn Hacks Revealed [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it

Once considered a social platform solely for networking, LinkedIn has proved itself invaluable for a wide range of other uses: sales prospecting, recruiting, marketing, hiring, and research, among others. There's a lot you can do with LinkedIn, so getting up to speed on and nailing the basic functions is a worthwhile exercise in itself.

For example, you can leverage your LinkedIn summary section to outline exactly how you've been helpful to prospects, allowing them to see what value you'll bring to a sales process.

But little did you know the social media platform also contains a variety of secret capabilities that can make you that much more efficient and effective. In this SlideShare, we've collected 21 of the most useful -- and hidden -- hacks in LinkedIn...

Jeff Domansky's insight:

Very useful LinkedIn tips.

No comment yet.
Scooped by Jeff Domansky
April 15, 2016 11:16 PM
Scoop.it!

Why You Should Forget About Linkedin - Jeffbullas's Blog

Why You Should Forget About Linkedin - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it

If you’re one of these people and you;

  • Haven’t updated your profile in 6 months
  • Don’t plan to in the next 6 months
  • Don’t want to start to leverage the power of LinkedIn to grow your business

 

My suggestion is to forget about LinkedIn now. Seriously, just delete your profile right now.

Go to tools, settings and delete your account – it’s doing more harm than good for your personal brand.

Collectively, that’s what Alex and I have decided to tell people.

Now, for those that are serious about leveraging the power of LinkedIn, let me tell you why I would tell my readers to delete their profiles and what you can do to turn it around after speaking with Alex....

Jeff Domansky's insight:

Delete your LinkedIn account? Who should and what you'd better do if you're going to stay on LinkedIn

No comment yet.
Scooped by Jeff Domansky
February 4, 2016 1:16 AM
Scoop.it!

The ultimate guide to LinkedIn profiles | PR Daily

The ultimate guide to LinkedIn profiles | PR Daily | Public Relations & Social Marketing Insight | Scoop.it

From a snappy headline to your custom URL, the use of keywords and strong descriptions for each of your previous jobs, a fully optimized LinkedIn profile is a thing of beauty.


Whether you’re using it as a networking tool or to find your next job, there are certain best practices that everyone should follow to ensure that your professional face online is as impressive as possible. Where should you start? Check out this LeisureJobs infographic for a step-by-step guide of LinkedIn best practices....

Jeff Domansky's insight:

Get your LinkedIn profile whipped into shape.

No comment yet.
Scooped by Jeff Domansky
January 25, 2016 8:14 PM
Scoop.it!

5 Best Practices for Publishing Content to LinkedIn | Cision

5 Best Practices for Publishing Content to LinkedIn | Cision | Public Relations & Social Marketing Insight | Scoop.it

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling:

Users posted about 130,000 posts per week on LinkedIn in 2015
More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content
LinkedIn’s user demographics are uniquely positioned for targeted content distribution (discussed a little later)
Of course, relative to WordPress (3.6 million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn....

Jeff Domansky's insight:

Jim Dougherty shares five best practices for publishing content on LinkedIn.

No comment yet.
Scooped by Jeff Domansky
December 28, 2015 11:26 PM
Scoop.it!

8 Ways You Should Be Using LinkedIn (but Probably Aren't)

8 Ways You Should Be Using LinkedIn (but Probably Aren't) | Public Relations & Social Marketing Insight | Scoop.it

LinkedIn, that workhorse of social networks, lacks a lot of the excitement of its peers. It doesn't have Facebook's 1 billion daily active users, Twitter's real-time cachet or Snapchat's undying millennial devotion.


For professional utility, however, spending a few minutes a day on LinkedIn can bolster relationships, attract talent to your organization, and support both your employer's brand and your own.

Here are eight ways I've found to get value out of LinkedIn without eating up too much of your time...

Jeff Domansky's insight:

Simple tips to get the most out of LinkedIn.

No comment yet.
Scooped by Jeff Domansky
October 24, 2015 2:39 PM
Scoop.it!

How to Use LinkedIn for Business, Marketing, and Professional Networking [Free Kit]

How to Use LinkedIn for Business, Marketing, and Professional Networking [Free Kit] | Public Relations & Social Marketing Insight | Scoop.it

To help build out your LinkedIn strategy, HubSpot and LinkedIn created How to Use LinkedIn for Business, Marketing, and Professional Networking. From how to optimise your LinkedIn profile to advice for building relationships to which features you should be leveraging, this kit serves as your one-stop shop for all things LinkedIn. 

In terms of resources, here's what you can expect to receive:

  • Three comprehensive guides: How to Optimize your LinkedIn Profile, How to Use LinkedIn for Professional Networking, and How to Use LinkedIn for your Business
  • Six PowerPoint & Photoshop templates to make your profile look beautiful
  • An infographic from LinkHumans that depicts the perfect LinkedIn profile -- a sneak peek of which is below:...
Jeff Domansky's insight:

Great tips from HubSpot and LinkedIn. Worth reading and putting into action.

Marco Favero's curator insight, January 3, 2016 9:11 AM

aggiungere la vostra comprensione ...

malek's curator insight, January 3, 2016 5:52 PM

 leverage your professional network

Scooped by Jeff Domansky
October 9, 2015 12:45 AM
Scoop.it!

5 Tried and Tested Lessons on Growing a LinkedIn Group

5 Tried and Tested Lessons on Growing a LinkedIn Group | Public Relations & Social Marketing Insight | Scoop.it

When it comes to growing a business using LinkedIn, many have had success with creating their own LinkedIn groups.


Yet as with nearly everything on the internet, rarely does the saying ‘build it and they will come’ apply to LinkedIn groups.


The reality, is that you need to know how to set up and market your LinkedIn group, if you want it to thrive. In this article, we’re going to take a look at how you can do just that....

Jeff Domansky's insight:

Sound advice from Neil Patel on building effective LinkedIn groups for business growth.

Marco Favero's curator insight, October 9, 2015 3:12 AM

aggiungere la vostra comprensione ...

Scooped by Jeff Domansky
September 3, 2015 11:54 AM
Scoop.it!

The Sophisticated Guide to Marketing on LinkedIn

The Sophisticated Guide to Marketing on LinkedIn | Public Relations & Social Marketing Insight | Scoop.it

The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.


The Definitive Guide for Marketing on LinkedIn.


Get ready to take your marketing to the next level and discover the vast opportunities that await – increase awareness, influence perception, generate and nurture leads, and ultimately drive revenue with products that impact every stage of your funnel. Download our guide and discover....

Jeff Domansky's insight:

You don't often come across a free social marketing resource that's this good! The Definitive Guide for Marketing on LinkedIn eBook is essential reading for all marketers, content marketing pros and PR. Highly recommended. 11/10. :-)

No comment yet.
Scooped by Jeff Domansky
June 17, 2015 11:49 PM
Scoop.it!

The new Pulse app uses your LinkedIn connections to show you what to read

That’s why LinkedIn is releasing a vastly redesigned version of the Pulse news reader app (out today for iOS and Android) that it purchased back in 2013. Akshay Kothari, co-founder (and now LinkedIn project manager) of Pulse, said that in the first three years, the company made tons of content deals to get as many top publishers as it could on board, and it grew to 30 million users in that time — but that wasn’t enough to thrive as users transitioned to mobile.


"One missing piece of the puzzle was identity," Kothari says. "We didn’t know who our users were, and that was the key thing to start making smart [content] recommendations."...

Jeff Domansky's insight:

Pulse is worth a second look for news via mobile..

No comment yet.
Scooped by Jeff Domansky
May 4, 2015 1:49 PM
Scoop.it!

2 Charts That Prove the Importance of Custom LinkedIn Requests

2 Charts That Prove the Importance of Custom LinkedIn Requests | Public Relations & Social Marketing Insight | Scoop.it
Sending generic LinkedIn requests -- we all do it from time to time. I'm certainly guilty of it.

Maybe you're in a rush. Maybe you're lost for words. Maybe you think the recipient of the request won't care. Hey, it's not like "I'd like to add you to my professional network on LinkedIn" is offensive. What's the harm?


But as it turns out, generic LinkedIn requests can take a drastic toll on how the recipient views you. We all knew this from anecdotal stories, but now there's hard data to prove the damaging effect.

HubSpot's survey report "Is Social Selling Creepy?" shows that buyers and consumers react quite differently to a generic request than a customized one. Just look at the following two charts:...

Jeff Domansky's insight:

Generic pitches on any social media, especially LinkedIn, are poor practice. Enough said!

Marco Favero's curator insight, May 4, 2015 1:57 PM

aggiungi la tua intuizione ...

Scooped by Jeff Domansky
April 11, 2015 6:07 PM
Scoop.it!

How To Write A Killer LinkedIn Headline

How To Write A Killer LinkedIn Headline | Public Relations & Social Marketing Insight | Scoop.it
Your headline is critical, because it tells us how you see yourself. The default for a LinkedIn headline is your current job title, and that might be the best headline for you — but what if it’s not? Maybe your brand is a little different from the title your employer bestowed on you. There are lots of people who’d be better served creating their own LinkedIn headline than letting their current job title define them professionally.
Jeff Domansky's insight:

Liz Ryan shows how to write a powerful LinkedIn headline.

Miguel Damiani's curator insight, April 17, 2015 8:53 PM

Conviene estar al tanto, ahora que Linkedin está tan de moda...Habrá que usarlo

Scooped by Jeff Domansky
October 12, 2016 2:08 AM
Scoop.it!

5 Steps to Generate More LinkedIn Sales Leads : Social Media Examiner

5 Steps to Generate More LinkedIn Sales Leads : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do you want more leads from LinkedIn?

 

Wondering how others turn connections into leads?

 

With the right approach, you can be the first person your connections think of when they need someone in your industry.

 

In this article, you’ll discover how to turn LinkedIn connections into qualified leads....

Jeff Domansky's insight:

Get qualified leads for your business with these LinkedIn tips.

No comment yet.
Scooped by Jeff Domansky
July 24, 2016 10:30 PM
Scoop.it!

Why LinkedIn is the Only Social Media I Use

Why LinkedIn is the Only Social Media I Use | Public Relations & Social Marketing Insight | Scoop.it

You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio.

Right?

But in all the busy-ness, the one platform that always seems to be ignored is LinkedIn.

Okay, sure: it might not have the billion-plus users that Facebook has, and you won’t find LinkedIn feeds at the bottom of a television broadcast like you do with Twitter.

So is LinkedIn even worth your time? Isn’t it just for job-seekers?

As we’ll cover below, not only do I think LinkedIn is the best social media platform out there for every blogger, it’s the only one I use....

Jeff Domansky's insight:

Matthew Oleniuk makes the business case using LinkedIn for business.

No comment yet.
Scooped by Jeff Domansky
June 21, 2016 11:44 PM
Scoop.it!

Social Selling In 30 Minutes a Day | Melonie Dodaro

Social Selling In 30 Minutes a Day | Melonie Dodaro | Public Relations & Social Marketing Insight | Scoop.it

Have you heard about how effective social selling is on LinkedIn?

Perhaps you’ve been struggling to get results on LinkedIn or spending too much time with too little of an ROI?

You don’t need to spend hours every day on LinkedIn to be successful at social selling. If you follow a daily routine that only includes those tasks which further your goals, you can quickly and easily generate new leads and build relationships with potential prospects in as little as 30 minutes a day.

A social selling campaign should position you as a credible expert in your field, bring you closer to your target market and move more conversations offline, aka the place where sales actually happen....

Jeff Domansky's insight:

Melonie Dodaro puts social selling on LinkedIn into perspective with some practical tips.

No comment yet.
Scooped by Jeff Domansky
March 28, 2016 9:56 AM
Scoop.it!

Social Media Quick Tip: LinkedIn Pulse Focus Topics

Social Media Quick Tip: LinkedIn Pulse Focus Topics | Public Relations & Social Marketing Insight | Scoop.it

Today we are looking at LinkedIn publisher - LinkedIn publisher is where you can add an actual blog post-type update to LinkedIn, as opposed to a short Facebook-type update.


When you click 'Publish a Post', you taken to a blog post type of interface. You can type in a headline, there are formatting options, and you can upload an image.People ask me all the time “how do I get eyes on my LinkedIn content?”


If you want to get more eyes on your blog post, what you need to do is go to the LinkedIn 2016 Editorial Calendar on SlideShare....

Jeff Domansky's insight:

Are you using LinkedIn's publishing platform for your long-form content? Did you know there's a LinkedIn editorial calendar, and that following it could boost your chance of being featured on LinkedIn Pulse?

No comment yet.
Scooped by Jeff Domansky
January 25, 2016 10:19 PM
Scoop.it!

3 Unusual Hacks to Dramatically Up Your LinkedIn Game

3 Unusual Hacks to Dramatically Up Your LinkedIn Game | Public Relations & Social Marketing Insight | Scoop.it

Wouldn't it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn?

You can!

This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse....

Jeff Domansky's insight:

Larry Kim shows how to use LinkedIn to drive business engagement.

No comment yet.
Scooped by Jeff Domansky
January 5, 2016 12:53 PM
Scoop.it!

Generate Leads from LinkedIn Through 6 Simple Steps

Generate Leads from LinkedIn Through 6 Simple Steps | Public Relations & Social Marketing Insight | Scoop.it

If you haven’t had great success with social media, I urge you not to give up. You just need to keep learning and testing until you find the right tactics for the right situation. 

I’d like to give you a complete strategy filled with effective tactics that complement each other.

But to do that, I need to focus on one particular social network: LinkedIn.

I’m going to give you a strategy that you can use to produce as many B2B leads as you need (provided you have the manpower to put behind it)....

Jeff Domansky's insight:

Valuable LinkedIn tips from Neil Patel.

Cheryl Chng's curator insight, January 8, 2016 3:45 AM

Valuable LinkedIn tips from Neil Patel.

Scooped by Jeff Domansky
November 13, 2015 1:07 AM
Scoop.it!

61 LinkedIn Tips For Business: From Beginner to Power User

61 LinkedIn Tips For Business: From Beginner to Power User | Public Relations & Social Marketing Insight | Scoop.it

It can seem like there's never enough time in the day to do all the things you want or need to do to grow your business. You may even struggle with finding the time to read articles - like this one – even if that article could make you more efficient, more effective and ultimately generate more leads and sales.


I have complied my best 61 LinkedIn tips for business, which includes great nuggets whether you are new to LinkedIn or a power user, in this easy to read and easy to share blog post (including a SlideShare presentation)....

Jeff Domansky's insight:

Useful tips from Melonie Dodaro.

Nicolas GUY's curator insight, November 13, 2015 1:46 AM

61 Astuces pour augmenter votre CA, vos prospects et votre notoriété sur LinkedIn !

Scooped by Jeff Domansky
October 9, 2015 11:53 PM
Scoop.it!

LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14

LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14 | Public Relations & Social Marketing Insight | Scoop.it

On Oct. 14, the company will start unveiling those updates, rolling out revamped Groups on the desktop and a standalone iOS app. (An Android app is also in the works.) The app will offer push notifications for Group conversations.

The changes, reported first by Venture Beat, are aimed at improving the quality of conversation within a feature that many complain is often filled with spam and self-promotion. LinkedIn says the changes were made after studying internal data and soliciting feedback from thousands of users. The general sentiment: Make Group controls simpler and tighten the reins on membership.

The biggest change — the one that LinkedIn believes will make a qualitative difference — is that all Groups are being made private; only Group members will be able to see the contents of conversations, and only members will be allowed to contribute. LinkedIn also won’t allow search engines to crawl the discussions, another key, it believes, to providing a trusted private space for people to communicate....

Jeff Domansky's insight:

Important changes for LinkedIn group managers. Take note.

Marco Favero's curator insight, October 10, 2015 8:49 AM

aggiungere la vostra comprensione ...

Scooped by Jeff Domansky
September 20, 2015 8:15 PM
Scoop.it!

How to Create The Perfect LinkedIn Company Page

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.


To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....

Jeff Domansky's insight:

Really practical tips to create an effect of LinkedIn company page.

Debi Slaver's curator insight, September 23, 2015 2:51 PM

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

Marco Favero's curator insight, September 29, 2015 9:51 AM

aggiungere la vostra comprensione ...

Jon Turino's curator insight, September 30, 2015 4:28 PM

Great advice here.

Scooped by Jeff Domansky
July 28, 2015 11:03 AM
Scoop.it!

Don’t Send Another Cold Message on LinkedIn Until You Read This

Don’t Send Another Cold Message on LinkedIn Until You Read This | Public Relations & Social Marketing Insight | Scoop.it

There are many advocates of using a mutual LinkedIn connection as the basis of reaching out to a prospect, but I think the process in practice is flawed. There are far more direct ways to get into a conversation with a prospect with far better results.


To recap what the LinkedIn connection outreach process typically looks like:

-  Build a list of prospects you want to talk to.

-  Mine their profiles for mutual connections.

-  Email the mutual connection and ask them if you could use their name in a message to your prospect, or even ask them to make the recommendation themselves.

-  Send an email to the prospect saying you have a shared contact that trusts you, and therefore the two of you should talk.


I have tested this extensively. I’ve had some successes and quite a few failures too. After reflecting a bit, there are three main reasons I’d suggest this is no longer an effective strategy....

Jeff Domansky's insight:

Sales prospecting on LinkedIn is no longer an effective strategy unless you change your strategy.

No comment yet.
Scooped by Jeff Domansky
May 21, 2015 6:34 PM
Scoop.it!

4 Tips On How to Use LinkedIn To Build Powerful Influence

4 Tips On How to Use LinkedIn To Build Powerful Influence | Public Relations & Social Marketing Insight | Scoop.it
We know that LinkedIn began as a place to literally park your resume and peruse job opportunities.  But in recent years it has evolved into a leading business to business marketplace and professional network.


Being present on LinkedIn is only the first step in exploring a number of tools and opportunities that the network provides for both individuals and brands.


Here are some tips on how to use LinkedIn to build powerful influence....

Jeff Domansky's insight:

Very useful basic tips for using LinkedIn to build influence.

Agnieszka Bruska's curator insight, May 22, 2015 4:29 AM

Tips for Linkedin.

Marco Favero's curator insight, May 22, 2015 8:55 AM

aggiungi la tua intuizione ...

George Schildge's curator insight, May 22, 2015 9:05 AM

Add your ideas. 

Scooped by Jeff Domansky
May 3, 2015 9:46 AM
Scoop.it!

22 LinkedIn Hacks to Make You More Productive | HubSpot

22 LinkedIn Hacks to<br/> Make You More Productive | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

Prospecting just got a whole lot easier -- and that's just the beginning.


In this SlideShare, we've collected 22 of the most useful -- and hidden -- hacks in LinkedIn, including:

-  How to hide your connections from competitors

-  How to get a tailored lead list delivered directly to your iinbox weekly or daily

-  How to find prospects you already have something in common with

-  How to customize your connection request on a mobile device.


Take a look to upgrade your LinkedIn status from pro to hacker. (Andcheck out this post for the ultimate cheat sheet to mastering LinkedIn.)...

Jeff Domansky's insight:

Discover how to hide your connections from competitors, get a tailored lead list delivered to your inbox, customize your connection requests on mobile, and more. Essential reading. 10/10

No comment yet.