Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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October 28, 2017 11:47 PM
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7 Affordable LinkedIn Marketing Tools You Aren’t Using | RankWatch Blog

7 Affordable LinkedIn Marketing Tools You Aren’t Using | RankWatch Blog | Public Relations & Social Marketing Insight | Scoop.it

Did you know that LinkedIn now has over 500 million users? That’s close to a fourth of Facebook’s user base, but with double the power. Being the world’s largest professional network, LinkedIn can connect you to people who fall within a wide range of job titles, which could be anything from student intern to C-suite executive.

Used right, LinkedIn could connect you to partners, prospects or clients and serve as a great alternative to traditional offline networking. But to expand your capacity and build many great relationships, you need the assistance of LinkedIn marketing tools that can streamline and amplify your efforts.  

The following is a list of seven LinkedIn marketing tools that can help you publish effective content, and initiate and manage important relationships.  

Jeff Domansky's insight:

Very helpful list of seven LinkedIn marketing tools and you may find many of them new to you.

Mubashir Husayn's curator insight, November 2, 2017 6:37 AM

If your still confuse and looking banner ad design then Kool Design Maker is one of the best banner ad design company

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September 18, 2017 11:31 AM
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Video is Finally Coming to LinkedIn: Here’s What B2B Marketers Should Do

Video is Finally Coming to LinkedIn: Here’s What B2B Marketers Should Do | Public Relations & Social Marketing Insight | Scoop.it

The other day I got an email.It was from LinkedIn, informing me that I would soon be able to “share and record videos” directly on the platform.

 

(Apparently this feature is being rolled out to their most influential contributors first — I’ll take it as a compliment, then.)

 

It’s news those of us in the B2B space have been waiting patiently for, like a labrador with sad eyes, for years.

 

Previously on LinkedIn you could only share videos from other sites. You couldn’t upload video natively onto the platform, as has become so ubiquitous on Facebook, Twitter, Instagram and others.

 

If you shared a link from YouTube it would embed itself and start playing in-stream (with the sound off), but the experience was still a long way behind most other social platforms....

Jeff Domansky's insight:

LinkedIn joins the real world by enabling native video.

Ehlers Web Design's curator insight, September 19, 2017 6:32 AM

Video is Finally Coming to LinkedIn: Here’s What B2B Marketers Should Do

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August 22, 2017 11:16 AM
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29 LinkedIn Tips for Professional Networking, Business & Marketing

29 LinkedIn Tips for Professional Networking, Business & Marketing | Public Relations & Social Marketing Insight | Scoop.it

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?

 

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve. 

 

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking ... but definitely shouldn't....

Jeff Domansky's insight:

HubSpot shares top tips on using LinkedIn for professional networking, business, and marketing with this ultimate guide.

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May 14, 2017 10:58 AM
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LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn : Social Media Examiner

LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts?


LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting.


In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn....

Jeff Domansky's insight:

Want to retarget website visitors and reach non-responsive email contacts on LinkedIn? Discover how to use Matched Audiences to target your LinkedIn ads.

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March 25, 2017 12:09 PM
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How the LinkedIn Marketing Team Uses Targeting [Infographic]

How the LinkedIn Marketing Team Uses Targeting [Infographic] | Public Relations & Social Marketing Insight | Scoop.it

e Marketing Team are putting their money where their mouth is this year, highlighting the actual methods they’ve used – and the results they’ve been able to achieve – when using their own ad products and options.


They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results.


Last month, the LinkedIn team published a new infographic based on these tips, and now, they’ve created a new, more detailed infographic which outlines additional key tips on audience targeting on LinkedIn and how to use it to advantage....

Jeff Domansky's insight:

LinkedIn has published a new guide on how to use their on-platform audience targeting options to best effect. 

donhornsby's curator insight, March 26, 2017 10:39 AM
They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results.
 
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February 2, 2017 2:35 AM
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8 Uncommon LinkedIn Marketing Tips for Small Businesses

8 Uncommon LinkedIn Marketing Tips for Small Businesses | Public Relations & Social Marketing Insight | Scoop.it

With about 400 million users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform so utilizing LinkedIn marketing tips is eseential. In fact, it is an often overlooked but powerful marketing avenue for businesses, be it small, big, B2B, B2C, startup, or lifestyle.


The amount of money a LinkedIn user makes per household is close to $109,000, which is higher than any of the other social media networks.


Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers – Bryan Weiner.


LinkedIn is especially ideal for small business as it offers quite some cost-effective ways to market and promote your business.


Here are a few LinkedIn marketing tips to help small businesses turn their LinkedIn accounts into a power marketing tool....

Jeff Domansky's insight:

Eight simple ways to market & promote your business on LinkedIn.

extractsbike's comment, February 2, 2017 4:08 AM

Wonderful
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February 1, 2017 11:15 PM
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11 Ways to Optimize Your LinkedIn Profile for More Exposure | Social Media Examiner

11 Ways to Optimize Your LinkedIn Profile for More Exposure | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Are you getting the most out of your LinkedIn personal profile?

Interested in ways to drive traffic to your website?

LinkedIn offers many overlooked ways to optimize your profile, helping more people discover you and promote your business.

In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but should....

Jeff Domansky's insight:

Social Media Examiner offers really practical tips to get your LinkedIn profile in shape.

Aleks Andra's curator insight, February 2, 2017 7:36 AM

optimiser son profil en 11 points

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November 21, 2016 7:48 PM
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How to Infiltrate LinkedIn Groups for Maximum Marketing ROI

How to Infiltrate LinkedIn Groups for Maximum Marketing ROI | Public Relations & Social Marketing Insight | Scoop.it

I think many marketers are still reluctant to go all in on LinkedIn simply because they don’t understand how to utilize it properly. It’s also possible they don’t fully understand all the opportunities it presents.

Maybe it’s because of its robust set of features, the inherent learning curve, or the lack of understanding of the nuts and bolts of the platform. Whatever the reason, there’s a definite trend of marketers failing to extract LinkedIn’s full potential.

In fact, a study from the Content Marketing Institute found that an overwhelming number of LinkedIn users consider it to be ineffective as a marketing tool:

B2C marketers in North America in particular saw only limited results.

But what if I told you that there’s a way to kill it on LinkedIn and generate valuable, ongoing leads for your business? What if you could have an amazing ROI by following a fairly simple formula?

It’s definitely possible. The key is to infiltrate LinkedIn Groups....

Jeff Domansky's insight:

Neil Patel shows how LinkedIn can be valuable for marketing by learning how to use LinkedIn Groups.

kinectek's curator insight, November 22, 2016 8:28 AM

Why the hell do we need to "infiltrate"? I get that a ton of people don't understand how powerful LI is but maybe it's not the right to focus your efforts on.

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November 15, 2016 3:35 AM
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5 Minute LinkedIn Marketing Activities per Day - Simplicity

5 Minute LinkedIn Marketing Activities per Day - Simplicity | Public Relations & Social Marketing Insight | Scoop.it

People often ask me how much time I spend on LinkedIn every day. Now, I think you might have guessed that it’s more than 5 minutes per day… But LinkedIn wins me my bread and butter, so of course I need to spend more time on it researching, engaging, sharing, publishing, connecting etc.

 

In this post I’m sharing a simple list of activities on LinkedIn I recommend to all my clients. Some of them are daily and you can limit your time to only 5 minutes, some of them are weekly or even monthly.

 

Implementing these simple tasks and only 5 minutes a day you will soon be receiving more connection requests, more engagement...

Jeff Domansky's insight:

Want more business? Check out this list of 5 Minute LinkedIn Marketing Activities per Day that will help you get more out of LinkedIn.

Com.it's curator insight, November 15, 2016 3:41 AM
La importancia de Linked-in en este mundo digital.
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November 9, 2016 7:45 PM
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LinkedIn Marketing: A Small Business Guide - Bplans Blog

LinkedIn Marketing: A Small Business Guide - Bplans Blog | Public Relations & Social Marketing Insight | Scoop.it

While LinkedIn has a unique focus compared to other social platforms, you can still incorporate it into your social media marketing strategy. You should realize, however, that you won’t necessarily be able to approach LinkedIn with the same strategy you use for your Facebook, Twitter, Instagram, or Pinterest marketing.

In addition to serving as an online job networking space, LinkedIn serves as a business-focused social network. In particular, LinkedIn groups function as networking opportunities between professionals across a huge spectrum of industries. This means that your content should be focused on things pertaining to your specific industry, and should help build your business’s presence as a thought leader in your specific industry.

While the content you curate for other social platforms can (and arguably should) have a lifestyle focus, your LinkedIn strategy should center around your industry, and what your business can contribute to that space....

Jeff Domansky's insight:

Practical tips for LinkedIn marketing for small business.

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November 5, 2016 11:48 AM
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Most Shared Phrases and Topics on LinkedIn [New Q3 Data]

Most Shared Phrases and Topics on LinkedIn [New Q3 Data] | Public Relations & Social Marketing Insight | Scoop.it

LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. Instead, they're looking to connect with people in their industry, network, keep up with industry news, and look potential job opportunities.

 

For marketers, paying attention to this difference in user purpose is key when building your social strategy. The more looped in you are on what people are talking about, the easier it becomes to use that information to craft helpful, targeted content. And that's where this data study comes in.

 

My company, ClearVoice, recently conducted a study that provides data and insight specifically on the most popular posts on LinkedIn. The data was generated by Content Studio -- our comprehensive index of the most popular content and influencers on the web -- and includes insights from the third quarter of 2016. 

 

Want to build these trends into your LinkedIn strategy? I'll walk you through them below....

Jeff Domansky's insight:

Joe Griffin shares the top shared phrases and topics on LinkedIn for Q3 of 2016 and how to use them for marketing.

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Rescooped by Jeff Domansky from MarketingHits
October 16, 2016 12:23 PM
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The Business Benefits of a LinkedIn Company Page

The Business Benefits of a LinkedIn Company Page | Public Relations & Social Marketing Insight | Scoop.it
A LinkedIn company page can be an incredible resource, but many businesses fail to understand why it's so important to the overall digital marketing strategy. 

Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Quick look at the benefits of a company LinkedIn page.

geskype's comment, October 14, 2016 6:37 AM
thanks
2DiFore Marketing Solutions's curator insight, October 17, 2016 7:50 AM

If your company is not on LinkedIn you are missing potential clients and valuable contacts!

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October 3, 2016 1:17 AM
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5 LinkedIn Tools for Finding and Converting Prospects

5 LinkedIn Tools for Finding and Converting Prospects | Public Relations & Social Marketing Insight | Scoop.it

It has been quite some time since Microsoft acquired LinkedIn, and the hubbub surrounding the acquisition seems to be finally slowing down. Nevertheless, the general consensus is that the network will stay a social giant, leaving behind its “professional” competitors.

 

If nothing else, the buyout served as vindication for B2B businesses that rely on LinkedIn for prospecting, marketing and sales. If you aren’t already using LinkedIn to find prospects and connect with them, you need to get started right away.

 

Here are a few great LinkedIn tools to help you in the process....

Jeff Domansky's insight:

Here are five LinkedIn tools to find prospects and connect with them.

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October 11, 2017 9:54 AM
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Everything You Need to Build a LinkedIn Marketing Tactical Plan

Everything You Need to Build a LinkedIn Marketing Tactical Plan | Public Relations & Social Marketing Insight | Scoop.it

According to a recent study from Oktopost, 79% of B2B marketers believe social media is an effective marketing channel (Oktopost). And for many B2B marketers, LinkedIn is THE social media channel. In fact 43% of marketers say they’ve sourced a customer from LinkedIn (Hubspot).

 

But could we be doing better? Can we use LinkedIn more effectively?To help answer that question, Alex Rynne, Content Marketing Manager at LinkedIn Marketing Solutions and Chris Wilson, Inbound Consultant from Hubspot, provided B2B marketers with an actionable, detailed plan to drive bigger, better performance from LinkedIn tools at last week’s B2B Marketing Forum in Boston....

Jeff Domansky's insight:

Practical LinkedIn marketing tips and plan blueprint.

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September 9, 2017 11:23 PM
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8 Little-Known Ways to Find New Prospects on LinkedIn

8 Little-Known Ways to Find New Prospects on LinkedIn | Public Relations & Social Marketing Insight | Scoop.it

Most salespeople are sold on the power of LinkedIn. They keep their profiles in tip-top shape, look up their prospects' profiles before calling or emailing, and keep close tabs on what potential customers post in groups. Reps also know how to search for prospects and narrow the results down by industry, company, location, and other specifications.

In other words, they have the basics of prospecting on LinkedIn down.

But what if these strategies aren't yielding enough relevant prospects? While search is the most logical place to look for new opportunities, it's not the only method. Use the following eight ideas to find new prospects on LinkedIn when search isn't cutting it.

Jeff Domansky's insight:

Eight great LinkedIn business development tips.

Jesper Dalhus's curator insight, June 19, 2018 2:02 AM
Share your insight
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July 3, 2017 9:56 AM
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7 Secrets to Creating Great LinkedIn Showcase Pages

7 Secrets to Creating Great LinkedIn Showcase Pages | Public Relations & Social Marketing Insight | Scoop.it

LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. But Showcase Pages are much more functional than that - they can be used to target any customer or client segment.


 


But there are some rules and some limitations you need to be aware of. For example, you can only create Showcase Page names that aren’t taken.


 


In this post, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions. ...

Jeff Domansky's insight:

Bob Carver provides a detailed guide to LinkedIn Showcase Pages.

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May 9, 2017 2:00 PM
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LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn : Social Media Examiner

LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
Wondering how to retarget your website visitors on LinkedIn?

Want to use LinkedIn ads to reach your non-responsive email contacts?

LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting.

In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn.
Jeff Domansky's insight:

These LinkedIn marketing tips will help you get  closer to your prospects.

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February 5, 2017 11:56 AM
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How LinkedIn Markets on LinkedIn (Infographic)

How LinkedIn Markets on LinkedIn (Infographic) | Public Relations & Social Marketing Insight | Scoop.it

Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.


The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including....

Jeff Domansky's insight:

LinkedIn tips from, well... LinkedIn.

Shazia's curator insight, February 6, 2017 5:15 AM

Linkedin is a great professional social networking platform. It helps to generate leads, finding the relevant jobs,  Curating content, Sharing the long post etc..Have a look on this link for Linkedin lead generation

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February 2, 2017 2:28 AM
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No Budget? No Problem: 7 Free LinkedIn Marketing Tactics

No Budget? No Problem: 7 Free LinkedIn Marketing Tactics | Public Relations & Social Marketing Insight | Scoop.it

Part of our mission statement at LinkedIn Marketing Solutions is to develop tools marketers can use with any size budget. You can reach the audience that matters most to your organization whether you’re running Sponsored Content, Sponsored InMail, and Display Ads in tandem, or just testing the water with a few Text Ads. There’s no budget too small. Even no budget at all.


Our team has seen success in our own LinkedIn marketing with a healthy combination of paid and organic. The free opportunities you will learn about below are easy wins for any organization.


Here is an overview of seven free ways to market your business on LinkedIn, each with not-so-typical tips to make the most of them. Use these activities to expand your organization’s reach and influence, with instant ROI....

Jeff Domansky's insight:

Seven actionable LinkedIn marketing tips.

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January 27, 2017 11:40 PM
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How LinkedIn Markets on LinkedIn | Adweek

How LinkedIn Markets on LinkedIn | Adweek | Public Relations & Social Marketing Insight | Scoop.it
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.

The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including:

  • LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions.
  • Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions).
  • When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.
Jeff Domansky's insight:

Useful LinkedIn lessons in marketing.

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November 17, 2016 11:41 PM
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6 Tips For LinkedIn Marketing

6 Tips For LinkedIn Marketing | Public Relations & Social Marketing Insight | Scoop.it

From content promotion to prospecting, advertising or engagement, how can you take your LinkedIn activity to the next stage? 

According to Hubspot’s State of Inbound survey 2016, 80% of marketers use LinkedIn professionally. LinkedIn is also the most used social media channel for professional purposes across the globe (with the exception of Latin America).

LinkedIn is an invaluable marketing asset, and achieves best results when activity is aligned with wider marketing goals. So from content promotion to prospecting, to advertising and engagement, here’s how to take your LinkedIn activity to the next stage....

Jeff Domansky's insight:

Six practical tips to get LinkedIn working for your business.

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November 15, 2016 3:25 AM
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8 LinkedIn Marketing Tips From the Experts : Social Media Examiner

8 LinkedIn Marketing Tips From the Experts : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools?

 

LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. We asked social media experts for their hottest LinkedIn tips.

 

Here's what they had to say....

Jeff Domansky's insight:

Here are the latest LinkedIn marketing tips from the experts.

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November 9, 2016 7:39 PM
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17 LinkedIn Marketing Best Practices

17 LinkedIn Marketing Best Practices | Public Relations & Social Marketing Insight | Scoop.it

Every person reading this article has undoubtedly heard of LinkedIn before, and considering that the social networking site now has more than 450 million users, chances are, everyone reading this has a LinkedIn profile as well. The efficacy and frequency of using LinkedIn, however, can vary drastically from person to person and company to company. While the popularity of LinkedIn marketing has increased steadily over the years, it can still be a difficult channel to navigate for those who are unfamiliar with the platform.

There are four primary aspects you should be focusing on when starting a LinkedIn marketing campaign:

  • Personal LinkedIn profiles
  • Company LinkedIn pages
  • LinkedIn groups
  • Paid advertisements

 

This article will break down some best practices for each topic, as well as some tips and tricks to help you get the most out of your LinkedIn efforts....

Jeff Domansky's insight:

These LinkedIn marketing best practices and tips will help you get results.

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October 24, 2016 8:32 PM
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12 LinkedIn Sales Navigator Secrets All the Best Prospectors Know

12 LinkedIn Sales Navigator Secrets All the Best Prospectors Know | Public Relations & Social Marketing Insight | Scoop.it

Want to become a prospecting superstar? LinkedIn Sales Navigator is a fantastic resource. It simplifies the process of finding, contacting, and staying up-to-date with prospects, referrals, and customers. Rather than spending hours manually tracking prospect activity on the platform, you can get instant insights. That means more time for high-value activities like calling people or giving demos.

Whether you’re new to Sales Navigator or a veteran of the tool, these 12 tips will help you take your social selling game to the next level....

Jeff Domansky's insight:

If you're in sales or marketing, Linkedin Sales Navigator can help you prospect more effectively.

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October 12, 2016 2:08 AM
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5 Steps to Generate More LinkedIn Sales Leads : Social Media Examiner

5 Steps to Generate More LinkedIn Sales Leads : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do you want more leads from LinkedIn?

 

Wondering how others turn connections into leads?

 

With the right approach, you can be the first person your connections think of when they need someone in your industry.

 

In this article, you’ll discover how to turn LinkedIn connections into qualified leads....

Jeff Domansky's insight:

Get qualified leads for your business with these LinkedIn tips.

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