Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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October 28, 2017 11:47 PM
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7 Affordable LinkedIn Marketing Tools You Aren’t Using | RankWatch Blog

7 Affordable LinkedIn Marketing Tools You Aren’t Using | RankWatch Blog | Public Relations & Social Marketing Insight | Scoop.it

Did you know that LinkedIn now has over 500 million users? That’s close to a fourth of Facebook’s user base, but with double the power. Being the world’s largest professional network, LinkedIn can connect you to people who fall within a wide range of job titles, which could be anything from student intern to C-suite executive.

Used right, LinkedIn could connect you to partners, prospects or clients and serve as a great alternative to traditional offline networking. But to expand your capacity and build many great relationships, you need the assistance of LinkedIn marketing tools that can streamline and amplify your efforts.  

The following is a list of seven LinkedIn marketing tools that can help you publish effective content, and initiate and manage important relationships.  

Jeff Domansky's insight:

Very helpful list of seven LinkedIn marketing tools and you may find many of them new to you.

Mubashir Husayn's curator insight, November 2, 2017 6:37 AM

If your still confuse and looking banner ad design then Kool Design Maker is one of the best banner ad design company

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September 25, 2017 11:30 AM
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Why You’ll Want to Pay Close Attention to This New LinkedIn Feature

Why You’ll Want to Pay Close Attention to This New LinkedIn Feature | Public Relations & Social Marketing Insight | Scoop.it

When it comes to finding your ideal connections on LinkedIn, one of the fastest and easiest ways to do it is by looking at who’s already paying attention to you on the platform.

 

With LinkedIn’s “Follow” feature, you have a ready-made list of individuals all over the world who have essentially “opted in” to follow all your status updates and articles on the platform.

 

LinkedIn Followers = Warm Leads

 

Now, to be clear, I’m not talking about people you’re already connected to (1st Level Connections).Rather, I’m talking about people you are not connected to, but who found you one way or another on LinkedIn, and were so impressed they decided to follow everything you post and do on the platform.

 

I don’t know about you, but those are people I want to be talking to!...

Jeff Domansky's insight:

LinkedIn has your leads.

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August 22, 2017 11:16 AM
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29 LinkedIn Tips for Professional Networking, Business & Marketing

29 LinkedIn Tips for Professional Networking, Business & Marketing | Public Relations & Social Marketing Insight | Scoop.it

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?

 

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve. 

 

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking ... but definitely shouldn't....

Jeff Domansky's insight:

HubSpot shares top tips on using LinkedIn for professional networking, business, and marketing with this ultimate guide.

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August 1, 2017 9:31 AM
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Why Content Marketing on LinkedIn is More Important Than Ever | Neil Patel

Why Content Marketing on LinkedIn is More Important Than Ever | Neil Patel | Public Relations & Social Marketing Insight | Scoop.it

Creating lucrative relationships with these people is usually extremely challenging. However, LinkedIn now makes it insanely easy with its content marketing tools.


You can create content assets, push them out to these influential people, and generate new leads at scale. And I’ll show you how to do that in this article....

Jeff Domansky's insight:

Neil Patel shares an epic post on how to get results on LinkedIn using content marketing. Recommended reading! 9/10

Philippe Coll's curator insight, August 1, 2017 9:38 AM
Quand c'est Neil Patel qui le dit, on écoute avec les deux oreilles...au minimum !
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July 28, 2017 9:16 AM
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Why Your Sales Strategy Needs to Become a Social-Media Strategy, Immediately

Why Your Sales Strategy Needs to Become a Social-Media Strategy, Immediately | Public Relations & Social Marketing Insight | Scoop.it

Social media's presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think.


LinkedIn recently gave me an early look at the findings from their second annual State of Sales Report for 2017. The study surveyed 2,000 business-to-business professionals based in the U.S. about how they perceive technology is impacting sales.


Some of it's to be expected: Investment in sales tools is up, cold phone calls are less effective, and the majority of people consider technology important to closing deals.


What did surprise me, though, was how much social is changing sales--especially our expectations around how salespeople should conduct relationships with customers.


It makes sense when you think about how drastically social has changed other areas of work and life. The question is, how can we use our social tools to better meet those expectations in our client relationships?


Here are some of the most interesting figures from the LinkedIn study, along with some steps you can take to incorporate these new ideas into your daily sales work....

Jeff Domansky's insight:

4 valuable findings from LinkedIn's second annual State of Sales report that can help you close more deals

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July 3, 2017 9:56 AM
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7 Secrets to Creating Great LinkedIn Showcase Pages

7 Secrets to Creating Great LinkedIn Showcase Pages | Public Relations & Social Marketing Insight | Scoop.it

LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. But Showcase Pages are much more functional than that - they can be used to target any customer or client segment.


 


But there are some rules and some limitations you need to be aware of. For example, you can only create Showcase Page names that aren’t taken.


 


In this post, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions. ...

Jeff Domansky's insight:

Bob Carver provides a detailed guide to LinkedIn Showcase Pages.

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May 12, 2017 9:21 AM
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Easy to miss LinkedIn strategies that can give you the extra edge

Easy to miss LinkedIn strategies that can give you the extra edge | Public Relations & Social Marketing Insight | Scoop.it

LinkedIn is built on the back of the individuals that make up the network – and that means to succeed on LinkedIn, your company’s strategy must be inclusive of “the people.”


Think of it this way. If you go around hugging babies and helping old ladies cross the street, people are going to think, “Now, that kid is a good egg, from a good family.”


Same goes for your company.


If the team is out there dropping knowledge bombs and lookin’ all smart and professional, it will reflect well on the company, too.

Jeff Domansky's insight:

LinkedIn refresher worth reviewing.

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May 9, 2017 2:00 PM
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LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn : Social Media Examiner

LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
Wondering how to retarget your website visitors on LinkedIn?

Want to use LinkedIn ads to reach your non-responsive email contacts?

LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting.

In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn.
Jeff Domansky's insight:

These LinkedIn marketing tips will help you get  closer to your prospects.

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March 27, 2017 10:50 AM
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6 Things You Must Have In Your LinkedIn Profile

6 Things You Must Have In Your LinkedIn Profile | Public Relations & Social Marketing Insight | Scoop.it

LinkedIn, once your online resume, has morphed into your opportunity to introduce yourself to others and attract the attention of those who need to know you. However, mindsets are slow to shift, and those who still consider LinkedIn nothing more than a digital resume are missing out on some of the biggest opportunities LinkedIn has ever offered.


In a world that is becoming more virtual, with remote work becoming the norm, LinkedIn often delivers your first impression. To make sure you come across as the wildly interesting, compelling, and accomplished person you are, focus on the following six elements of your profile....


Via The Learning Factor
Jeff Domansky's insight:

Just the basics. Six additions to help improve your LinkedIn profile.

The Learning Factor's curator insight, March 26, 2017 9:53 PM

LinkedIn has morphed into your opportunity to introduce yourself to others and attract the attention of those who need to know you. To make sure you come across as the wildly interesting, compelling, and accomplished person you are, focus on these six profile elements.

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March 10, 2017 11:26 AM
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45 Experts Share their Biggest Linkedin Marketing Strategy

45 Experts Share their Biggest Linkedin Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it

When you think of LinkedIn, you may not think about gathering marketing leads. You’re more likely to think about looking for a new job or updating your own resume. How would a collection of other people’s resumes and professional accounts turn into authentic leads and business prospects? Quite easily as it turns out.


We rounded up 45 experts in the world of social media marketing to ask them about their experiences with LinkedIn. What we discovered was a treasure trove of ideas, suggestions and even a failure story or two that we can all learn from....

Jeff Domansky's insight:

RLots of great LinkedIn advice and tips for social marketing.

Everett Bowes's curator insight, March 13, 2017 12:30 AM

RLots of great LinkedIn advice and tips for social marketing.

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February 2, 2017 2:28 AM
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No Budget? No Problem: 7 Free LinkedIn Marketing Tactics

No Budget? No Problem: 7 Free LinkedIn Marketing Tactics | Public Relations & Social Marketing Insight | Scoop.it

Part of our mission statement at LinkedIn Marketing Solutions is to develop tools marketers can use with any size budget. You can reach the audience that matters most to your organization whether you’re running Sponsored Content, Sponsored InMail, and Display Ads in tandem, or just testing the water with a few Text Ads. There’s no budget too small. Even no budget at all.


Our team has seen success in our own LinkedIn marketing with a healthy combination of paid and organic. The free opportunities you will learn about below are easy wins for any organization.


Here is an overview of seven free ways to market your business on LinkedIn, each with not-so-typical tips to make the most of them. Use these activities to expand your organization’s reach and influence, with instant ROI....

Jeff Domansky's insight:

Seven actionable LinkedIn marketing tips.

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January 27, 2017 11:40 PM
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How LinkedIn Markets on LinkedIn | Adweek

How LinkedIn Markets on LinkedIn | Adweek | Public Relations & Social Marketing Insight | Scoop.it
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.

The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including:

  • LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions.
  • Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions).
  • When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.
Jeff Domansky's insight:

Useful LinkedIn lessons in marketing.

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January 12, 2017 3:44 AM
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9 Lines Singlehandedly Ruining Your LinkedIn Connection Requests

9 Lines Singlehandedly Ruining Your LinkedIn Connection Requests | Public Relations & Social Marketing Insight | Scoop.it

Most prospects have tens (or even hundreds) of pending LinkedIn invites to respond to -- which means that when they finally get to yours, it’s only getting mere seconds of attention.


And in such a short span of time, a single bad line can condemn your invite to the “ignore” pile.


If you want your invites to make it all the way to your prospects’ inboxes, never use these nine clunkers again....

Jeff Domansky's insight:

Steer clear of these cringeworthy statements if you want your LinkedIn requests accepted.

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October 11, 2017 9:54 AM
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Everything You Need to Build a LinkedIn Marketing Tactical Plan

Everything You Need to Build a LinkedIn Marketing Tactical Plan | Public Relations & Social Marketing Insight | Scoop.it

According to a recent study from Oktopost, 79% of B2B marketers believe social media is an effective marketing channel (Oktopost). And for many B2B marketers, LinkedIn is THE social media channel. In fact 43% of marketers say they’ve sourced a customer from LinkedIn (Hubspot).

 

But could we be doing better? Can we use LinkedIn more effectively?To help answer that question, Alex Rynne, Content Marketing Manager at LinkedIn Marketing Solutions and Chris Wilson, Inbound Consultant from Hubspot, provided B2B marketers with an actionable, detailed plan to drive bigger, better performance from LinkedIn tools at last week’s B2B Marketing Forum in Boston....

Jeff Domansky's insight:

Practical LinkedIn marketing tips and plan blueprint.

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September 9, 2017 11:23 PM
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8 Little-Known Ways to Find New Prospects on LinkedIn

8 Little-Known Ways to Find New Prospects on LinkedIn | Public Relations & Social Marketing Insight | Scoop.it

Most salespeople are sold on the power of LinkedIn. They keep their profiles in tip-top shape, look up their prospects' profiles before calling or emailing, and keep close tabs on what potential customers post in groups. Reps also know how to search for prospects and narrow the results down by industry, company, location, and other specifications.

In other words, they have the basics of prospecting on LinkedIn down.

But what if these strategies aren't yielding enough relevant prospects? While search is the most logical place to look for new opportunities, it's not the only method. Use the following eight ideas to find new prospects on LinkedIn when search isn't cutting it.

Jeff Domansky's insight:

Eight great LinkedIn business development tips.

Jesper Dalhus's curator insight, June 19, 2018 2:02 AM
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August 4, 2017 3:00 AM
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Networking on LinkedIn: All Work and No Play?

Networking on LinkedIn: All Work and No Play? | Public Relations & Social Marketing Insight | Scoop.it

We all know that the LinkedIn was designed for business, but is personal networking on LinkedIn a possibility as well?

 

Have you ever tried maintaining personal relationships — connecting with friends and relatives — on LinkedIn?

 

There is no denying that LinkedIn is an excellent tool when it comes to building business networks and implementing social selling strategies. However, it’s also interesting to look at how well it works as a tool for establishing and nurturing personal relationships....

Jeff Domansky's insight:

Melonie Dodaro shares what makes networking on LinkedIn different from other social networks and where and how to build relationships that will help you grow your business.

peafowlheartbeat's comment, August 4, 2017 5:33 AM
good
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July 30, 2017 11:34 PM
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LinkedIn Tools: 10 Useful Tools for Social Selling

LinkedIn Tools: 10 Useful Tools for Social Selling | Public Relations & Social Marketing Insight | Scoop.it

Have you wondered if there is some third-party LinkedIn tools that will help you and save you time?

Want to learn more about the most effective tools to use in conjunction with LinkedIn?

LinkedIn has many features and functionalities that are constantly changing and adapting to the evolving needs of its user base.

However, there are a number of tools that were made specifically to enhance LinkedIn’s built-in functions. Whether your goal is to attract new prospects, create new connections in your industry, or increase the effectiveness and ROI of your social selling strategies, you’ll find that using specialized tools will enhance your results and your overall experience in using the LinkedIn platform.

Below is a list of 10 of the most useful tools to enhance your LinkedIn marketing and lead generation efforts. Check out what these tools can do, and why you should be using them right now.

Jeff Domansky's insight:

Melonie Dodaro shares 10 helpful tools for better LinkedIn results

leafprovide's comment, July 31, 2017 4:47 AM
thanks
leafprovide's comment, July 31, 2017 4:48 AM
If your business targets other businesses as potential customers, then you should certainly be on LinkedIn, and use the platform to benefit from the social selling opportunities available. The upward trend of LInkedIn, as a marketing rather than a recruitment tool, has seen the creation of a range of tools to assist in lead generation activities via LinkedIn. Ten of the most useful of these tools, are discussed in this eye-opening article.
Amélie Almonacil's curator insight, July 31, 2017 4:12 PM
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July 21, 2017 2:02 AM
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LinkedIn Tips: 17 LinkedIn Ninja Tricks

LinkedIn Tips: 17 LinkedIn Ninja Tricks | Public Relations & Social Marketing Insight | Scoop.it

Have you ever wondered if you’re missing some of the functions within LinkedIn that may help you with your business?


It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes.


In this article, I’m going to share some of the best kept secrets (old and new) that include extremely advanced LinkedIn ninja tricks and much more. Each of these 17 LinkedIn tips are simple and easy to implement immediately....

Jeff Domansky's insight:

LinkedIn might seem simple but these 17 LinkedIn tips and tricks are guaranteed to open your eyes to the power it has as a B2B lead generation tool.

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May 14, 2017 10:58 AM
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LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn : Social Media Examiner

LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts?


LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting.


In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn....

Jeff Domansky's insight:

Want to retarget website visitors and reach non-responsive email contacts on LinkedIn? Discover how to use Matched Audiences to target your LinkedIn ads.

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May 11, 2017 2:12 AM
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Social Selling: 5 Ways to Use LinkedIn for Sales Prospecting

Social Selling: 5 Ways to Use LinkedIn for Sales Prospecting | Public Relations & Social Marketing Insight | Scoop.it

Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. According to HubSpot, “The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.”


Even though there are an abundance of social media communities, LinkedIn remains one of the most powerful platforms to use for business. LinkedIn, in their own words, says “This sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.”


They also share intriguing stats regarding the results of social selling:


- Social selling leaders create 45% more sales opportunities.


- Social selling leaders are 51% more likely to hit quota.


- 78% of social sellers outsell peers who don’t use social media.


So, how can you get the most out of your LinkedIn profile? Here are 5 ways to use LinkedIn for sales prospecting:...

Jeff Domansky's insight:

How to use social selling on LinkedIn -- the basics.

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April 26, 2017 10:01 AM
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8 LinkedIn Marketing tips to rev up your LinkedIn social media efforts

8 LinkedIn Marketing tips to rev up your LinkedIn social media efforts | Public Relations & Social Marketing Insight | Scoop.it

For some reason many are intimidated with added LinkedIn Marketing strategies to their social media marketing mix. I have been putting more focus on this platform and finding a different level of clientele is hanging out there...some big hitters, with big marketing budgets.


Here are 8 LinkedIn Marketing tips that can be implemented fast and with very little if not not cost...just time.

Jeff Domansky's insight:

Practical LinkedIn marketing tips from Bizarre Marketing.

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March 25, 2017 12:09 PM
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How the LinkedIn Marketing Team Uses Targeting [Infographic]

How the LinkedIn Marketing Team Uses Targeting [Infographic] | Public Relations & Social Marketing Insight | Scoop.it

e Marketing Team are putting their money where their mouth is this year, highlighting the actual methods they’ve used – and the results they’ve been able to achieve – when using their own ad products and options.


They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results.


Last month, the LinkedIn team published a new infographic based on these tips, and now, they’ve created a new, more detailed infographic which outlines additional key tips on audience targeting on LinkedIn and how to use it to advantage....

Jeff Domansky's insight:

LinkedIn has published a new guide on how to use their on-platform audience targeting options to best effect. 

donhornsby's curator insight, March 26, 2017 10:39 AM
They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results.
 
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February 2, 2017 2:35 AM
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8 Uncommon LinkedIn Marketing Tips for Small Businesses

8 Uncommon LinkedIn Marketing Tips for Small Businesses | Public Relations & Social Marketing Insight | Scoop.it

With about 400 million users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform so utilizing LinkedIn marketing tips is eseential. In fact, it is an often overlooked but powerful marketing avenue for businesses, be it small, big, B2B, B2C, startup, or lifestyle.


The amount of money a LinkedIn user makes per household is close to $109,000, which is higher than any of the other social media networks.


Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers – Bryan Weiner.


LinkedIn is especially ideal for small business as it offers quite some cost-effective ways to market and promote your business.


Here are a few LinkedIn marketing tips to help small businesses turn their LinkedIn accounts into a power marketing tool....

Jeff Domansky's insight:

Eight simple ways to market & promote your business on LinkedIn.

extractsbike's comment, February 2, 2017 4:08 AM

Wonderful
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February 1, 2017 11:15 PM
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11 Ways to Optimize Your LinkedIn Profile for More Exposure | Social Media Examiner

11 Ways to Optimize Your LinkedIn Profile for More Exposure | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Are you getting the most out of your LinkedIn personal profile?

Interested in ways to drive traffic to your website?

LinkedIn offers many overlooked ways to optimize your profile, helping more people discover you and promote your business.

In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but should....

Jeff Domansky's insight:

Social Media Examiner offers really practical tips to get your LinkedIn profile in shape.

Aleks Andra's curator insight, February 2, 2017 7:36 AM

optimiser son profil en 11 points

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January 22, 2017 11:47 AM
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LinkedIn launches huge Facebook-like redesign to be less confusing

LinkedIn launches huge Facebook-like redesign to be less confusing | Public Relations & Social Marketing Insight | Scoop.it

The company is calling it “the largest desktop redesign” since LinkedIn’s inception. It’s largely inspired by the company’s mobile apps, with a cleaner, modern design (as opposed to something that looked like it belonged back in 2006).


LinkedIn says its goal is to help you more easily access “the most relevant professional conversations, content and opportunities whether you’re on our mobile app or on our desktop experience.” Tweaked color palette aside, there are a few changes it’s making to achieve this:...

Jeff Domansky's insight:

Well, it's a start...

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