Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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August 4, 2017 3:06 AM
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16 of the Best Landing Page Design Examples You Need to See in 2017

16 of the Best Landing Page Design Examples You Need to See in 2017 | Public Relations & Social Marketing Insight | Scoop.it

How do you convince your visitors to take the plunge on your website?

 

There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions.

 

So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Surprisingly, when I started doing research into the latter, I realized there are hardly any sites out there with examples of modern, impressive landing pages that are more than just a sign-up form on a homepage. So we decided to compile a list of landing pages we love ourselves....

Jeff Domansky's insight:

Get inspired by these 16 brilliant landing page design examples from HubSpot..

peafowlheartbeat's comment, August 4, 2017 5:33 AM
good
Neal Fusco's curator insight, August 4, 2017 11:02 AM
How we design our landing page is of the utmost importance when it comes to marketing. 
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May 3, 2017 10:28 AM
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10 Free Trial Landing Page Examples: Let Your Prospects Sell Themselves

10 Free Trial Landing Page Examples: Let Your Prospects Sell Themselves | Public Relations & Social Marketing Insight | Scoop.it

When car shoppers visit a dealership, they aren’t necessarily looking to buy right away. A car salesperson must nurture the relationship, answer their questions, offer a test drive, and relieve their doubts before a purchase is made. Marketers take their online prospects through a similar journey as they move from the awareness stage to the decision stage.


In the decision stage of the buyer’s journey, prospects already know they have a problem, have evaluated their options, and are testing out who they should purchase from. Marketers know this well, as an estimated 93% of web-based companies and startups offer a free trial at the bottom of their marketing funnel. That percentage is overwhelming because a free trial offer is the best way for prospects to experience the product and sell themselves on using it.


Now let’s examine how businesses are using free trial landing pages to convert prospects....

Jeff Domansky's insight:

Learn how to design a high-converting free trial landing page based on these 10 examples. What did each example do well and what could be A/B tested?

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April 26, 2017 11:24 AM
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How to Create a Video Page Landing Page That Converts at 56%

How to Create a Video Page Landing Page That Converts at 56% | Public Relations & Social Marketing Insight | Scoop.it

My video landing page is the highest converting page I’ve ever had, bar none.


Ever since I started using that video on the homepage, my conversions took a noticeable upturn, and haven’t slowed a bit!In this article, I’m going to show you some of the principles that I’ve learned as I’ve split test my videos, tweaked my home page, and watched the conversions pour in.


And, just to up the ante, consider how much time and money you’re wasting with a low-converting landing page....

Jeff Domansky's insight:

Neil Patel shows how to use video to create a high conversion landing page.

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November 20, 2016 11:49 PM
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16 of the Best Landing Page Design Examples You Need to See

16 of the Best Landing Page Design Examples You Need to See | Public Relations & Social Marketing Insight | Scoop.it

Putting together an A+ landing page can be tricky.

There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. 

Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions.
Download our free guide to landing pages here to learn how to design landing pages that convert. 

So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Surprisingly, when I started doing research into the latter, I realized there are hardly any sites out there with examples of modern, impressive landing pages that are more than just a sign-up form on a homepage. So we decided to compile a list of landing pages we love ourselves....

Jeff Domansky's insight:

16 landing pages and lessons for marketers.

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October 30, 2016 10:58 AM
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10 Contact Page Techniques That Make People Get in Touch with You

10 Contact Page Techniques That Make People Get in Touch with You | Public Relations & Social Marketing Insight | Scoop.it

A 26% lift may not seem impressive to some, but from an annual perspective, that one change grew revenue well into six figures.

 

If you know anything about me, you know I’m obsessed with split testing. I kept testing, kept tweaking, and kept optimizing my contact page. With every test, I learned some new lessons.

 

Here’s my big takeaway: Getting people to contact you is valuable. Making it easy for them to contact you is even better. Why? Because these are warm leads.

 

Anything you do to move qualified leads into your funnel is a smart move. How do you turn your boring ol’ contact page into a massive lead magnet?

 

Let me give you the perspective-setting intro, then we’ll dive into some tricks....

Jeff Domansky's insight:

Neil Patel shows how your website's contact form can deliver many more customers if it's done right. Good read for marketing and small business. 9/10

Jeff Domansky's curator insight, October 30, 2016 11:32 AM

Neil Patel shows how your website's contact form can deliver many more customers if it's done right. Good read for marketing and small business. 9/10

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July 25, 2016 1:38 PM
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The Best Times to Use Long Form Landing Pages

The Best Times to Use Long Form Landing Pages | Public Relations & Social Marketing Insight | Scoop.it
When you create landing pages, sometimes you’re forced to make some tough calls — deciding on the type of headline, all the way down to the colors on the page, and CTA button copy.


Every single decision has a significant impact on your conversion rate. Of course, this puts added pressure on you to get all the elements perfect before you publish the page.


The data you collect with A/B testing puts a lot of the CRO questions to bed, but the thing with testing is that it’s not an immediate solution. You can’t rely on A/B testing data as soon as you publish your page.


This is where CRO best practices come into play.
We’re going to make a case for both types of pages and argue why one should take precedence over the other. Then, we’ll give you a list of factors that will help you decide the length of your pages once and for all.


Let the debate begin....

Jeff Domansky's insight:

Valuable advice on landing page strategies and tips to get best results from your landing page efforts. Recommended reading for social marketers.

Jeff Domansky's curator insight, July 25, 2016 1:40 PM

Going along or going short on landing pages? Valuable advice on landing page strategies and tips to get best results from your landing page efforts. Recommended reading for social marketers.

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June 15, 2016 11:16 AM
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16 of the Best Landing Page Design Examples You Need to See

16 of the Best Landing Page Design Examples You Need to See | Public Relations & Social Marketing Insight | Scoop.it

Putting together an A+ landing page can be tricky.


There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. 


So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Surprisingly, when I started doing research into the latter, I realized there are hardly any sites out there with examples of modern, impressive landing pages that are more than just a sign-up form on a homepage. So we decided to compile a list of landing pages we love ourselves.


Big, big caveat here: I don't have access to any of the stats for these pages, so I can't tell you how well they convert visitors, leads, and customers. Still, these examples have some of the best combinations of those nuanced landing page elements I've ever seen. Obviously, if you feel inspired to try any of these tactics on your own site, the only way to know whether they'll work for you for sure is by testing them out for yourself....

Jeff Domansky's insight:

Get inspired by these 16 brilliant landing page design examples in this post by Ginny Soskey.

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June 12, 2016 4:38 PM
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30 Call-to-Action Examples You Can't Help But Click

30 Call-to-Action Examples You Can't Help But Click | Public Relations & Social Marketing Insight | Scoop.it

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. 

Download our full collection of 101 call-to-action examples here for even more CTA ideas.

To help you identify what's effective and what's not, we've listed out 30 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page....

Jeff Domansky's insight:

Lots to learn from these 30 call to action examples.

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June 4, 2016 4:11 PM
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30 Great Lead Gen Landing Page Examples to Follow

30 Great Lead Gen Landing Page Examples to Follow | Public Relations & Social Marketing Insight | Scoop.it
Pablo Picasso once said: “Good artists copy; great artists steal.”


There are plenty of lead generation tips on the web to help you create the perfect lead generation landing page. There's even lead generation landing page templates to help you speed up the process. But, how do you know which elements are appropriate for your page and conversion goal?


Today we’re going to help you heed Picasso's advice by critiquing 30 lead generation landing pages from which you can steal great ideas, and eliminate bad ones. But, before we jump in, let's define the term...

Jeff Domansky's insight:

Lots of lessons to learn from these 30 lead-generating landing pages.

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April 19, 2016 1:39 AM
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The Fast & Simple Way to Increase Your Conversion Rate

The Fast & Simple Way to Increase Your Conversion Rate | Public Relations & Social Marketing Insight | Scoop.it

Want to increase conversion? Duh.


Want a tedious and complex lesson on CRO (conversion rate optimization) or would you prefer to know the most simple little conversion secret in the digiverse?


Sheeshe, Barry, you ask some silly questions (he writes in a strange third person voice shift).


Okay, my friend, let’s stroll down Uncomplicated Avenue today.


If you want to increase the conversion rate of your web pages, tell your reader what to do next. Loudly. Proudly. Clearly....

Jeff Domansky's insight:

You increase your conversion rate when you direct readers to an effective call-to-action. This post is a short encyclopedia of CTA advice from Barry Feldman.

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April 17, 2016 10:00 PM
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Dissecting the Anatomy of a Landing Page: What Makes a Healthy Page Tick

Dissecting the Anatomy of a Landing Page: What Makes a Healthy Page Tick | Public Relations & Social Marketing Insight | Scoop.it
On your landing page, those muscles, organs, and electrical signals are replaced by buttons, visuals, copy, and code. They work together to perform one incredibly difficult function: convince the most powerful supercomputer known to man, a.k.a. the human brain, to take action.


Whether it’s to buy, subscribe, or download, when a landing page is “anatomically correct,” it can move its visitors to click a CTA button. Different shapes and colors scream “look here” and “press me,” while headlines capture attention and testimonials build trust.


The anatomy of a landing page isn’t as complex as our own, but to the untrained eye, it’s still difficult to understand. Today we’re going to break it down to help you piece together the puzzle that is a persuasive landing page.

Jeff Domansky's insight:

Very good analysis of an effective landing page from Instapage.

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March 22, 2016 10:49 AM
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Introduction to Landing Pages for Bloggers – Interview with Tim Paige from LeadPages

Introduction to Landing Pages for Bloggers – Interview with Tim Paige from LeadPages | Public Relations & Social Marketing Insight | Scoop.it

If converting traffic to subscribers is high on your list of priorities, you won’t want to miss today’s episode of the ProBlogger podcast, where I chat with “Conversion Educator” Tim Paige of LeadPages.


Getting better conversions on our websites is something I think bloggers really need to know, and Tim certainly doesn’t hold back! Even if you don’t use LeadPages as a landing site for your blog, you can really get something out of this conversation. Tim discusses what he calls his “Reverse Value Bomb” and strategies to get more opt-ins on your site (including a section about content upgrades – one of the best-converting strategies you can have).


From emerging trends in online marketing we need to be paying attention to, to creating an optimised landing page in five minutes, there is a ton of value in this episode, including a special offer for ProBlogger readers....

Jeff Domansky's insight:

Top tips on landing pages that get results.

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March 4, 2016 3:45 PM
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9-Point Google Compliant Landing Page Checklist

9-Point Google Compliant Landing Page Checklist | Public Relations & Social Marketing Insight | Scoop.it

Each week a new member of DigitalMarketer Engage (our 8,000+ Lab member mastermind group) asks a very important question surrounding their landing pages:

Is this page compliant on [enter your preferred ad network]?! 

The first bit of advice I give is to stop tailoring different landing pages to different ad networks based on compliance. Pick the strictest one and develop all your pages with that as the baseline.

Not only will this save you time and help you better organize your landing pages, it protects you when less strict networks, e.g., Facebook, decide to change their terms!

Google is hands down the stricter of the ad networks, so I created this 9-point checklist outlining everything your landing page needs to stay in their good graces — along with this nifty download for you to swipe....

Jeff Domansky's insight:

Very useful landing page tips from Justin Rondeau.

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May 15, 2017 10:54 AM
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Instapage Guide to Landing Page Design Best Practices

Instapage Guide to Landing Page Design Best Practices | Public Relations & Social Marketing Insight | Scoop.it

There is no perfect landing page design, but there are proven design best practices. In our latest Landing Page Design Best Practices guide, we help you answer all of those questions and many more.


With this guide, you’ll learn:


- Why landing pages should be focused on a single goal and best practices to convert visitors into leads and customers


- How to use Cialdini’s principles of influence and other psychological techniques to your advantage


- Specific tips on how to design each landing page element to achieve your conversion goals


- Why the visitor’s post-click experience is just as important as the pre-click experience and how to optimize each component....

Jeff Domansky's insight:

Read the new Instapage guide to landing page design best practices. Chapters include an in-depth look at conversion psychology, colors, white space, & more.

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April 30, 2017 9:06 AM
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6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages

6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages | Public Relations & Social Marketing Insight | Scoop.it

Since the 1960s much has changed. What hasn’t changed is: people use their emotions as much as their reasoning when buying, it’s still well-known and valid. We even know how particular emotions influence buyers! According to Geoffrey James, the sales expert, all buying decisions are driven by greed, fear, altruism, envy, pride, and shame.


Emotional appeal in advertising is certainly a real thing, and there are plenty of emotional advertising examples to draw inspiration from (see Proctor and Gamble’s “Thank You Mom” Olympics commercial).


But in today’s post, I’m going to show how to use the following six emotions on your landing page to encourage people to buy from you....

Jeff Domansky's insight:

InstaPage shows how to use emotional advertising and 6 common emotions with landing pages to convince prospects to convert.

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December 31, 2016 12:02 AM
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How to Build a Landing Page That Converts - Web Design Ledger

How to Build a Landing Page That Converts - Web Design Ledger | Public Relations & Social Marketing Insight | Scoop.it

Are you looking for the best and proven solution to build a professional web presence for your business or personal project? Ask any marketing specialist and he will tell you that a well-built landing page is exactly what you need to make people talk about you. But how to build a landing page that will convert accidental visitors into loyal customers? How to generate new leads for your business? How to design a powerful landing page? Let’s cover all of these aspects in one blog post.


A landing page is a place where the online story of your business begins. A landing page is the first spot that the users come across when looking for some general information about your business. This is the simplest and the most effective way of engaging the audience and inviting them for a productive dialogue.


Depending on the way a landing page is designed, we can judge the potential success that a business standing behind it will attain. The more user-friendly a landing page is designed, the higher chances of triggering the users’ curiosity you have. It’s not a rocket science to build a professional landing page. Let’s consider the most effective tips on how to get started right and appeal to a wider audience....

Jeff Domansky's insight:

Very practical tips for landing pages that get results.

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November 4, 2016 3:56 PM
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6 Optimizely Landing Pages to Model Your Next Page After

6 Optimizely Landing Pages to Model Your Next Page After | Public Relations & Social Marketing Insight | Scoop.it

Optimizely recognizes that landing pages are perfect for establishing a great first impression and are an essential component of their overall marketing strategy. The company uses landing pages to target product, marketing, and brand managers — offering an array of assets for their audience’s information....

Jeff Domansky's insight:

Lots of useful landing page lessons from InstaPage.

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August 26, 2016 7:59 PM
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100 of the Best Landing Page Examples Analyzed

100 of the Best Landing Page Examples Analyzed | Public Relations & Social Marketing Insight | Scoop.it

To put this another way, for every $92 of advertising revenue spent, only $1 is being invested into CRO and A/B testing efforts - you know, the part that actually turns your ad dollars into converting leads.


Shocked? We were, too.


Why would anyone throw money down the drain like that? We’re guessing it is probably happening out of ignorance, but if you want more conversions, you can’t afford to ignore landing page trends, best practices, and A/B testing.


This is why we decided to take on a colossal task. We’ve chosen 100 landing page examples and critiqued them on their optimization efforts to show you exactly what works and what doesn’t when it comes to CRO.
We’ll start with the landing page example showcase, showing you a mug shot of every landing page. Then, we will discuss what page elements help the conversion process and which elements are a disgrace to landing page optimization....

Jeff Domansky's insight:

What a superb resource for social marketers! InstaPage analyzes 100 best landing pages and provides excellent guidance and tips.

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July 15, 2016 3:19 AM
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Brief Guide to Designing High-Converting Landing Pages

Brief Guide to Designing High-Converting Landing Pages | Public Relations & Social Marketing Insight | Scoop.it

If you want to capture more targeted leads, then your landing page has to convey your message well.


But, the truth is that most landing pages don’t convert, which is why most people complain about low conversion rates.


You can change the story by following 6 steps to create high-converting landing pages....

Jeff Domansky's insight:

Neil Patel offers practical ways to get better results with your landing pages.

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June 12, 2016 5:28 PM
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The Data-Driven Guide to Landing Page Design

The Data-Driven Guide to Landing Page Design | Public Relations & Social Marketing Insight | Scoop.it

I've scoured the web for the strategies that have performed best in numerous tests and case studies.

In this article, I’ll show you 14 data-driven techniques to optimize the conversion rates of your landing pages (and how you can implement them).

First, take a look at this infographic on the landing page design best practices to get an idea of what I'm talking about....

Jeff Domansky's insight:

More tips for better landing pages from Wishpond.

rakingwoodcock's comment, June 13, 2016 4:49 AM
Thats exceptional...
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June 11, 2016 2:24 PM
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The 15 Most Commonly Answered Questions by Instapage Customer Service

The 15 Most Commonly Answered Questions by Instapage Customer Service | Public Relations & Social Marketing Insight | Scoop.it
You asked and we answered! Learn the top 15 most FAQ to Instapage customer service, answered by Head of Customer Support, Marius Laza.
Jeff Domansky's insight:

Learning about landing pages? Here's some great tips from Instapage.

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May 2, 2016 11:58 PM
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15 Best Landing Page WordPress Themes for High Conversion Websites in 2016

15 Best Landing Page WordPress Themes for High Conversion Websites in 2016 | Public Relations & Social Marketing Insight | Scoop.it

If you run a business, have a product to promote, or a service of any kind chances are you need a landing page. With so many choices out there it can be difficult to choose one that follows the latest trends and helps you stand out from the crowd. In this article we will take a look at some of the best landing page WordPress themes for 2016....

Jeff Domansky's insight:

There are some very creative WordPress landing page style designs here.

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April 17, 2016 10:53 PM
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The Frictionless Lead Capture Page: 4 Examples to Follow

The Frictionless Lead Capture Page: 4 Examples to Follow | Public Relations & Social Marketing Insight | Scoop.it
There’s no shortage of lead capture page examples on the Internet. There is, however, a lack of lead capture pages that are optimized to do what they were created to do (capture leads!).


What most marketers forget when creating lead capture pages is that just slapping a form on a page doesn’t make it a lead capture page. To make it a viable lead capture page, there are necessary elements that you must include converting visitors into leads.


So, what are these elements that help jumpstart your revenue cycle? We’ve hand-picked four lead capture page examples to show you how an optimized lead capture pages should look....

Jeff Domansky's insight:

More practical landing page tips from instapage.

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April 9, 2016 11:23 PM
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How to Convert Visitors into Customers Using a Landing Page

How to Convert Visitors into Customers Using a Landing Page | Public Relations & Social Marketing Insight | Scoop.it
In this article, we’re going to take a look at how you can use a landing page to generate customers.

We’ll take a look at what makes a landing page work effectively.  But, we’ll also discuss what constitutes a high converting sales funnel.

By the end of this post, you’ll be able to take what you’ve learned and use it to improve the revenues of your own business.
Jeff Domansky's insight:

Ready to build a customer database? Neil Patel offers landing page tips to help you convert visitors.

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March 20, 2016 11:25 AM
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4 Landing Page Credibility Killers You Should Eliminate Right Now

4 Landing Page Credibility Killers You Should Eliminate Right Now | Public Relations & Social Marketing Insight | Scoop.it

When you’re building a landing page for the purpose of converting leads into customers, you must take bold steps to eliminate all potential credibility killers.


Landing pages, in general, are effective tools for building your business. According to MarketingSherpa, “landing pages are effective for 94% of B2B and B2C companies.”


In this in-depth article, I want to show you 4 landing page credibility killers that you should eliminate right now....

Jeff Domansky's insight:

Four very smart social marketing tips from Neil Patel.

malek's curator insight, March 20, 2016 6:47 PM

Four very smart social marketing tips.