Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts? | Public Relations & Social Marketing Insight |

When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results.

At the moment, Google Knowledge Graph is more like a toaster oven than a Terminator. There’s a lot it can do, but also a lot it can’t do.

One thing is for certain — you can’t hope that the Knowledge Graph is going away, or that it won’t affect you. Eventually it will, and it’s only going to get smarter. So there are now two ways you can approach this:...