Are you ready for the mega-shift from social media to private media? | Public Relations & Social Marketing Insight |

Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until I heard a recent comment from my 16-year-old nephew.


Here is what I have seen occurring:

  • WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users.
  • Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. The company founder insists it is “not a social network.”
  • Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. More than 900 million people use Messenger now.
  • Other private messaging services like Viber and Kik have established footholds with certain demographic groups and have attracted millions of users.
  • And here is the quote from my young nephew:

“Oh Facebook is dead. My friend posted on Facebook and we made fun of him. We only use Snapchat now because who wants to put everything in public all the time? This just connects me with my real friends.”...