Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
September 8, 2016 10:58 AM
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The Washington Post: 'We are a growing business' | Digiday

The Washington Post: 'We are a growing business' | Digiday | Public Relations & Social Marketing Insight | Scoop.it

The Washington Post is enjoying a “remarkable” revenue picture, the paper said in a leaked memo.


The Post’s financial picture has been shrouded in secrecy since Amazon founder Jeff Bezos took it private three years ago. So when figures do slip out, they often don’t tell the whole story. Still, they’re interesting because the Post is a rare legacy media outlet that, with Bezos’ deep pockets and patience, would seem to have the best shot at creating a sustainable online news model.


Now an internal memo got out that sheds a little more light on that financial picture. Yesterday’s memo, from Post chief revenue officer Jed Hartman, painted a rosy picture, saying, “We are a growing business.” The Post wouldn’t elaborate on the memo.


Hartman wrote that the Post’s annual digital ad revenue is a “nine-figure” business, which stands in contrast to the $60 million that New York magazine estimated in a recent profile. He wrote that total ad revenue is up year over year, led by a 48 percent increase in digital sales through August. Within digital, Hartman wrote that the biggest increase is in native advertising, up 275 percent; followed by programmatic, up 92 percent; and video, up 82 percent....

Jeff Domansky's insight:

Has Jeff Bezos brought the digital magic touch as new owner of The Washington Post? Seems so.

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Scooped by Jeff Domansky
August 8, 2013 1:47 AM
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Dear Jeff Bezos, Here’s What I Saw as an Analog Nobody in the Mailroom of the Washington Post

Dear Jeff Bezos, Here’s What I Saw as an Analog Nobody in the Mailroom of the Washington Post | Public Relations & Social Marketing Insight | Scoop.it

Dear Jeff [Bezos],While it might seem an awful cliche, the fact of the matter is — if you go back to a time long before the commercial Internet existed, and well before you became so rich that you have $250 million in spare change to purchase a major metropolitan newspaper — I started my real journalism career in the mailroom at the Washington Post.


On the storied fifth floor of the Post’s longtime building at 15th and L Streets, NW — which is now also prepping to be sold for about half of what you forked over for the Post itself (oh, the irony!) — I delivered piles of letters and packages to reporters and editors, starting when I was still a student at Georgetown University.


I had come there as both a mailroom lackey and also as a stringer, after I called and chewed out then-Metro editor Larry Kramer (now the editor publisher of USA Today) about how badly the newspaper was covering the area’s colleges, including mine. He told me to come down to the Post and say it to his face, which I did with all the obnoxiousness a 19-year-old could muster.


As it turned out, I ended up staying at the Post — with a few short departures for things like graduate school — for almost 15 years, in more jobs than I can remember, including the lowest rung in the then-backwater business section. .PS Don't forget to breathe.

Jeff Domansky's insight:

Thoughtful letter and great read from journalist and former Washington Post intern Kara Swisher.

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