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Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around that extra ‘s’.
There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch.
The apprehension is understandable; as with any big change to a website, mistakes have the potential to be extremely costly – both to the user experience and to search visibility. Any risk of a drop in rankings has SEOs quivering in their boots.
However, this is not reason enough to avoid the change. There has been an almighty push towards creating a more secure web. There is a pressure for website owners to take responsibility for the security of their sites; those who do will be duly rewarded by Google....
To switch or not to switch?