Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
February 8, 2016 1:41 AM
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How To Deliver Intense Influencer Marketing With Hootsuite

How To Deliver Intense Influencer Marketing With Hootsuite | Public Relations & Social Marketing Insight | Scoop.it

We've talked about Influencer Marketing before, and how important it is to develop relationships with other professionals and brands in your niche. So I'm going to assume you're familiar with the concept and we're going to focus today specifically on the various ways you can use Hootsuite to further your relationships with influencers.


(Most of these techniques can also be accomplished using other tools. But as you know, Hootsuite is my general social media management tool of choice, so that's what I'll be referencing here when appropriate.)...

Jeff Domansky's insight:

Hootsuite is an incredibly powerful tool for social media management, and intense influencer marketing is a large part of that. Here's how it works.

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Scooped by Jeff Domansky
October 6, 2015 2:57 PM
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5 Surreal Social Media Moments in the 2016 Presidential Race | Medium

5 Surreal Social Media Moments in the 2016 Presidential Race | Medium | Public Relations & Social Marketing Insight | Scoop.it
The 2016 US presidential election is still more than a year away, but the battle is already heating up on social media — with some unexpected results.


Hillary Clinton, Donald Trump, Jeb Bush and the rest of the 2016 hopefuls are busy duking it out on Twitter and Facebook, as well as newer platforms like Instagram, Snapchat and live-streaming tools Meerkat and Periscope. At stake is a lot more than just likes and views. By many accounts, social media helped Barack Obama tip the balance during the 2012 election. (His campaign spent 10 times as much on social media as did Mitt Romney’s, earning Obama twice as many Facebook Likes and 20 times as many Retweets). Political pundits are already predicting that social media may rival traditional ads for influence in this election cycle.


The result has been a social media frenzy, with candidates from all backgrounds eagerly jumping in and trying to get their messages out. The quest to stand out from the noise has led to some pretty creative experiments on the part of the 2016 presidential class. Sometimes they get it right. Sometimes they get it wrong. And sometimes the results are just surreal....

Jeff Domansky's insight:

HootSuite CEO Ryan Holmes, a Canadian, dissects US political social media efforts and finds some laughs.

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