Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
February 1, 2015 10:45 AM
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How to Integrate Social Media and Blogging from The Art of Social Media

How to Integrate Social Media and Blogging from The Art of Social Media | Public Relations & Social Marketing Insight | Scoop.it

Ideas that spread, win. ~Seth Godin


A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans.


Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered....

Jeff Domansky's insight:

Guy Kawasaki says now you need to integrate to win in social marketing. Recommended reading 9/10

Sharon Berman's curator insight, June 4, 2015 5:50 PM

Some really interesting ideas, here.  I am now thinking about how to integrate some of the practices here into learning and teaching practices.  IF you have any ideas about how this can be done, please share.....

bernieshoot's curator insight, June 5, 2015 6:54 AM

#Media #Art 

Pamela Perry King's curator insight, June 5, 2015 9:35 AM

Every hero has a story! What's yours?

Scooped by Jeff Domansky
September 26, 2014 8:52 PM
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Behind the Scenes: How I Post on Social Media | LinkedIn

Behind the Scenes: How I Post on Social Media | LinkedIn | Public Relations & Social Marketing Insight | Scoop.it

...I admire NPR because it is an ever-flowing source of great content. Its content is so good that it can run a pledge-drive every few months. This promotion is heinous because it interrupts programming to do the most pedestrian of things: ask for money. And yet we tolerate, if not participate in, the pledge drives!

NPR earns the right to promote its need for money, and this is a beautiful and enviable scheme. My adaptation of the NPR Model is to provide good content that people would not have found, or would have found at great effort, without me. By doing so, I earn the right to sporadically promote Canva, my books, or anything else that I please....

Jeff Domansky's insight:

Guy Kawasaki shares his social media strategy and it's one worth considering:

"Following me on social media means that you are drinking from a fire hose. I subscribe to the “more is more” philosophy of social-media—meaning that I share approximately ten to fifty posts everyday to provide a constant flow of information, analysis, education, and assistance to my followers."

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