Public Relations & Social Marketing Insight

There are hundreds of these moments every day—checking the time, texting a spouse, chatting with friends on social media. But then there are the other moments—the I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments—that really matter.

At Google, we call these “micro-moments,” and they’re game changers for both consumers and brands.They are intent-rich moments when decisions are made and preferences shaped. In these moments, consumers’ expectations are higher than ever....

Google is widely expected to soon rollout a major update to its ranking algorithm that will impact results for searches carried out on mobile devices.

This guide will take you step by step, through all of the actions necessary to become fully compliant with all of Google’s Mobile SEO and Mobile Usability requirements.

According to Stat Counter, in December 2014, mobile searches accounted for 32% of all searches made globally.

This update is therefore likely to have a major impact on most websites and on the search engine landscape....