Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
August 10, 2017 10:30 AM
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5 Google Analytics Loopholes to Close ASAP

5 Google Analytics Loopholes to Close ASAP | Public Relations & Social Marketing Insight | Scoop.it

Google Analytics excels at providing you with excellent information about who’s coming to your site, what they’re reading, and whether there were any downloads or purchases.

 

But one of the big problems is that it tells you these facts in total or aggregate. That creates a ton of gaps in your data.

 

Staying on top of these problem areas is the only way to get accurate, trustworthy data.

 

Here are 5 Google Analytics loopholes you probably don’t know about. You can use them to close those gaps ASAP.

Jeff Domansky's insight:

Neil Patel offers five useful Google Analytics tricks.

Jeff Domansky's curator insight, August 10, 2017 10:38 AM

Neil Patel offers five useful Google Analytics tricks.

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July 25, 2016 1:24 AM
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Google Analytics: A-to-Z Guide for Content Marketers

Google Analytics: A-to-Z Guide for Content Marketers | Public Relations & Social Marketing Insight | Scoop.it

Using Google Analytics properly makes you a far more effective digital marketer.


The data you gather via this free tool can (and should) be used to:


- Formulate a hypothesis about your content performance


- Determine a questions to support itCreate a report to answer the question with data


- Take action based on your analysis


- Measure the results


There you go: a simple five-pack. However, there are millions of possible ways to look at Google Analytics reports. It might strike you as confusing. It doesn't need to be.


Andy Crestodina of Orbit Media Studios and I examined the language of Google Analytics and constructed the ABCs for "reading" your reports.


Here's what we came up with. We hope it's helpful. ...

Jeff Domansky's insight:

Here's how to use Google Analytics properly.

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Scooped by Jeff Domansky
June 13, 2017 10:37 AM
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An A-to-Z Guide to Google Analytics for Content Marketers

An A-to-Z Guide to Google Analytics for Content Marketers | Public Relations & Social Marketing Insight | Scoop.it

In many ways, analytics are what makes the world go ’round—particularly in the data-driven environment that we’re now living in. According to Forbes, more data was created during the last two years than in all of the time in human history leading up to it combined.


That’s a terrific position to be in if you’re a business trying to learn more about your customers, but it’s also an overwhelming time for people who were never prepared to make “number crunching” a full-time job. As a result of this massive influx of data, analytics services (and particularly Google Analytics) have become an invaluable tool for people, content marketers in particular, over the last decade.


What makes analytics so powerful is that you’re not just looking at a way to house or sort your data. You’re no longer just looking at a series of numbers that it is up to you to interpret. Analytics let you go beneath the numbers, cutting to the true heart of the story that is hiding in plain sight. If your data answers the question “what?”, analytics uncover the secrets of “where, why, and how?”...

Jeff Domansky's insight:

Google Analytics is an invaluable tool for content marketers bombarded with data. Use this guide to go beneath the numbers for more actionable insights.

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Scooped by Jeff Domansky
July 20, 2016 11:18 AM
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These 3 Numbers in Google Analytics Will Help You Make Better Content

These 3 Numbers in Google Analytics Will Help You Make Better Content | Public Relations & Social Marketing Insight | Scoop.it

Basically, Google Analytics is awesome.


Obviously, I use several tools to track my data and analyze it. But I strongly recommend Google Analytics.


If you’re a digital marketer, you need to know a thing or two about Google Analytics.


That’s why I wrote this article.


I want to give you three simple, straightforward, and actionable tips that will allow you to create better content....

Jeff Domansky's insight:

Google Analytics (GA) is a digital marketer’s best friend. Neil Patel uses it all the time to check metrics, spot trends and more.

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