Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
March 27, 2017 10:22 AM
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YouTube’s Ad Problems Finally Blow Up in Google’s Face

YouTube’s Ad Problems Finally Blow Up in Google’s Face | Public Relations & Social Marketing Insight | Scoop.it

About a week ago, the Times of London published an investigation revealing ads sponsored by the British government and several private sector companies had appeared ahead of YouTube videos supporting terrorist groups. In response, advertisers started pulling their spending from YouTube and the wider Google ad network. The boycott has grown as more problems have emerged. PepsiCo and Wal-Mart have now joined the ranks of advertisers pulling dollars from Google.


Google for its part has said it is examining its policies and renewing its commitment to better police content. It will accelerate reviews of potentially objectionable videos and filter more ads while giving advertisers more control over where their ads appear.


“While we recognize that no system will be 100 percent perfect, we believe these major steps will further safeguard our advertisers’ brands,” Philipp Schindler, Google’s chief business officer, said in a statement....

Jeff Domansky's insight:

Brands boycotted Google this past week when they learned their ads were appearing on hateful videos. The pressure could finally force the company to change. And that will make the world, and the advertising world, a better place.

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Scooped by Jeff Domansky
May 25, 2016 11:02 AM
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5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream

5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream | Public Relations & Social Marketing Insight | Scoop.it

Google continues to emphasize mobile-first, which means that the look of the SERP is changing in ways that favor the mobile experience. Of course, paid ads need to adapt to the mobile-first world too, and today Google has announced some new and interesting changes to AdWords, rolling out over the next few months, that PPC marketers need to know about.


Yesterday I flew out to the Google Performance Summit and got an exclusive first look at the newest ad formats and features coming to Google. Here’s everything you need to know moving forward about these big changes coming soon to AdWords....

Jeff Domansky's insight:

Google announced big changes to AdWords coming soon, including much larger mobile ads, responsive display ads, local ads on Google Maps and more. Larry Kim has the details here!

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