Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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December 15, 2014 10:25 PM
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Google+: How to Become an Influencer

Google+: How to Become an Influencer | Public Relations & Social Marketing Insight | Scoop.it
You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely important position to be in.

Give credit where credit is due

Not only is it essential that you understand the capabilities that Google+ offers you and your business but it is also critical for your continued professional success that you do everything in your power on Google+ to position yourself as an influencer. It will carry you and your business to new heights.
Jeff Domansky's insight:

Useful Google Plus tips.

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November 24, 2014 1:45 AM
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12 Things You Should Do on Your Personal Google+ Account Right Now

12 Things You Should Do on Your Personal Google+ Account Right Now | Public Relations & Social Marketing Insight | Scoop.it

I think it’s more important than ever before for digital marketers to embrace the potential of Google+, and use it to its full advantage. Google+ at 540 million users now trails Facebook (1 billion users) as the second-largest social network, but its impact extends far beyond social sharing and interaction.


If you’ve been delaying, skeptical, or plain disgruntled with Google+, don’t worry. I’m going to share 12 tactical things that you can do to bring your Google+ existence to a new level. Even if you’re an early adopter with frequent posting habits, I think you’ll find this article helpful.


I’ll start off with a few of the basics, and then get into some more advanced tips....

Jeff Domansky's insight:

It might just be time to rethink and reactivate your presence on Google+.

joaopauloavila's curator insight, November 24, 2014 11:01 AM

Isto você deve saber...

 

www.joaopauloavila.info

 

MÉTODO FIDELIZE Sucesso Total, formando profissionais de vendas vencedores!

Bart van Maanen's curator insight, November 25, 2014 11:10 AM

Voor je persoonlijke profiel bij Google+ is het belangrijk het goed in te vullen. Lees deze 12 tips die je gelijk kunt gaan toepassen. Dat gaat ook op als je nog niet zo actief bent. 

 

Google+ is met 540 miljoen gebruikers in omvang inmiddels het tweede netwerk na Facebook.

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April 1, 2014 1:41 AM
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Smart Google+ Strategies to Grow Your Online Community

Smart Google+ Strategies to Grow Your Online Community | Public Relations & Social Marketing Insight | Scoop.it
Learning the ins and outs of yet another social network can be intimidating.But what if I told you that a few small tweaks and one major leap into Google Plus could transform your online marketing efforts?...
Jeff Domansky's insight:
Rebekah Radice shares 3 basic but very effective tips to making the most of Google+.
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January 2, 2014 2:34 AM
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How To Create The Perfect Google Plus Post - Business 2 Community

How To Create The Perfect Google Plus Post - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

Google’s social network is growing by leaps and bounds. With the recent changes Facebook has made, it is now a no brainer for individuals and businesses to look for other alternatives and Google Plus is becoming the choice for many. At just 2 years old, Google Plus is now thought to be the number 2 social media site among active users. If you have embraced this wonderful social network (It’s quickly become my favorite) then you will need to know how to create the perfect Google Plus post so you can get the most out of your experience....

Jeff Domansky's insight:

Charles Heitz offers suggestions for better Google Plus posts.

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December 29, 2013 10:07 AM
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Why you must move from Facebook to Google+ - The 7 Pillars Book

Why you must move from Facebook to Google+ - The 7 Pillars Book | Public Relations & Social Marketing Insight | Scoop.it

Right now is an extremely interesting time as there is a massive swing from Facebook to Google+ happening. This post will examine some trends and aspects of the migration that will fascinate you. I am not going to show you a whole lot of user number graphs. These are my personal experiences and I have documented them in various ways for you. Some of the content in this blog post is live and you can interact with it....

Jeff Domansky's insight:

Michael Todd offers a powerful prescription and argument for switching to Google Plus from Facebook.

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December 3, 2013 1:44 AM
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Is Google+ the New Frontier for Business Blogging?

Is Google+ the New Frontier for Business Blogging? | Public Relations & Social Marketing Insight | Scoop.it

...1. How would you describe Google+ overall as a social networking site?Google+ has become my number one social platform — I think it combines the best features of the other sites and throws in lots of extras as well.Google+ is conducive to forming professional relationships around specific topics or industry focus. I also think that people are there to engage, so it is alive with great, intelligent interaction that perpetuates more of the same, with lots of learning and sharing along the way....

Jeff Domansky's insight:

Valuable insight into the pluses of Google Plus for business.

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November 14, 2013 2:02 AM
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Effective Content Marketing on Google Plus: 5 Tools to Measure Success

Effective Content Marketing on Google Plus: 5 Tools to Measure Success | Public Relations & Social Marketing Insight | Scoop.it

While Google+ was slow to take off, since it launched, early adopters have seen a remarkable uptick in engagement and are beginning to understand what succeeds on G+.


While the platform may not yet have the fan base of Twitter or Facebook, Google+ has been steadily gaining ground and convincing users to try it out. Further, many of the questions that skeptics initially had about how to use G+ have been clarified through analytics data: For example, the most popular post types on G+ are photos, followed by articles. However, all of this talk about the success of Google+ is cold comfort for marketers who are unsure how to measure their effective content marketing efforts on G+. Here, we’ll take a look at some of the best strategies out there for analyzing your brand’s Google+ successes....

Jeff Domansky's insight:

Practical tips and a blueprint for getting and measuring results on Google+.

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December 15, 2014 1:23 AM
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#SocialMedia Marketing: 14 Ways To Grow Your GooglePlus Following

#SocialMedia Marketing: 14 Ways To Grow Your GooglePlus Following | Public Relations & Social Marketing Insight | Scoop.it

Are you looking for ways to grow your audience on Google+? Well, look no further.The below infographic, created by everypost, proposes 14 tips that will help you build your following on the network and get your social media marketing efforts going!...

Jeff Domansky's insight:

You already know that if you follow (a lot of) people on Google+, a portion of those Plussers will follow you back. But is that really the right way to grow your following?

Jaione's curator insight, December 15, 2014 3:59 AM

INFOGRAFIA: Google Plus-eko jarraitzaile kopurua handitzeko 14 modu.

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October 24, 2014 4:32 AM
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Take Over Google Plus With These 8 Marketing Tools

Take Over Google Plus With These 8 Marketing Tools | Public Relations & Social Marketing Insight | Scoop.it

GooThat being said, the next question is, how do you market more efficiently on Google+? Of course there are any number of ways to use Google+ to boost your business, but you can take that to the next level by using specific Google Plus tools to your advantage.In this post we’re going to take a look at eight different tools that you can use to take over Google Plus!...

Jeff Domansky's insight:

Remember Google+? These tools may help you get started on it again. Give it a shot

OXY GREY's curator insight, October 24, 2014 4:56 AM

8 outils pour reprendre le contrôle sur Google+ !

Marco Favero's curator insight, October 24, 2014 6:08 PM

aggiungi la tua intuizione ...

Benjamin Labarthe-Piol's curator insight, October 25, 2014 4:21 AM

Google PLUS

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March 30, 2014 3:40 PM
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SMToolbox: Expert Google Plus Tips and Tools | Social Media Today

SMToolbox: Expert Google Plus Tips and Tools | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

As Google+ has over 300m active users (and growing), I am always keen to learn how I can use the platform more effectively. This week, I was very lucky to catch up with Google+ guru Martin Shervington in a Hangout before his talk at Social Media Marketing World. The downside of a Google Hangout was that I could see he was on the sunny West Coast of the US while I was sitting in the dark in London, but on the positive side I learned a huge amount about how to maximise my use of Google+. Martin also shared his advice for people new to the platform.

Jeff Domansky's insight:

Top Google+ tips and tools from Martin Shervington.

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January 2, 2014 1:15 AM
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How to Use Google+ for Business

How to Use Google+ for Business | Public Relations & Social Marketing Insight | Scoop.it

Are you using Google+ to promote your business?


This week I published the post ‘How to Find Your Very Own Best Time to Share on Facebook’ so that the recent decrease in Facebook reach (due to the algorithm change) can be improved. Another way to make sure that this change doesn’t affect your website or your business too much is by stepping up your efforts on other networks like Twitter, Linkedin, Pinterest, Google+, etc. I have covered several tips on how to use Pinterest and other social media, but I haven’t written much on Google+ on this blog so here’s a great infographic by BlueGlass on how to use Google+ for business which is loaded with a lot wonderful tips…

Jeff Domansky's insight:

Mitt Ray shares basic tips to help business use Google Plus.

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December 9, 2013 2:46 PM
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How to Create a Google+ Local Page (and Get Free Traffic) – UpCity

How to Create a Google+ Local Page (and Get Free Traffic) – UpCity | Public Relations & Social Marketing Insight | Scoop.it
Are you creating your first Google+ Local Page? Let us show you the proper steps in the latest 'How to' guide only on UpCity!


...Google is the most popular search engine in the world, so it goes without saying that utilizing Google Plus Local will increase your business’s web presence and SEO. It allows you to achieve greater brand awareness and visibility, which is important among your local competitors. Additionally, many local page features are similar to that of Google+ Business pages, receiving the same benefits with the added boost to local search results.


Many beginner features are available to learn how to use throughout Google Plus Local. We’re here to make the process easy and get your site set up and ready to go. Ready to create a new Google+ Local page? Follow along with the instructions below!...

Jeff Domansky's insight:

Simple tips for setting up a Local Business Page on G+

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November 18, 2013 2:56 AM
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A Guide to Optimizing Your Brand's Google+ Page: 3 Top Tips - Brandwatch

A Guide to Optimizing Your Brand's Google+ Page: 3 Top Tips - Brandwatch | Public Relations & Social Marketing Insight | Scoop.it

Brandwatch’s recent infographic, the Guide to Perfect Social Network Posting, explored this etiquette across social networks. Today, we’ll dig deeper into just one network, Google+, for the top 3 ways to make the most of this increasingly powerful and prevalent platform.

Jeff Domansky's insight:

These tips to improve your brand's Google Plus page are essential reading for social marketing, social business and content marketing pros. Recommended reading.  9/10

Rui Silva's curator insight, November 18, 2013 5:08 AM

Google is at the center of all Google products, and if you play your cards right on Google+, your brand should see a big uptick in traffic and conversions.

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November 7, 2013 10:29 AM
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315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study]

315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study] | Public Relations & Social Marketing Insight | Scoop.it

After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent.


The opportunity to boost local rankings and visibility by focusing local SEO tactics on Google+ continues to prove itself out as a winning strategy that can pay big dividends, according to a new aggregate case study from SIM Partners (disclosure: I work for SIM Partners), "How Your Competition is Beating You With Google+ Local Optimization".


Keep in mind just how local consumers' use of Google has become; according to a report from MDG Advertising:

-  59 percent of consumers use Google every month to find a reputable, local business.

-  50 percent of all mobile searches are conducted in hopes of finding local results, and

-  61 percent of those searches result in a purchase....

Jeff Domansky's insight:

Key insights from this research study?

  1. SEO still works. 
  2. Google Plus is still an opportunity before others pile on.
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