Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Social Media Strategies
August 20, 2015 12:44 AM
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6 Google+ Features to Promote Your Business

6 Google+ Features to Promote Your Business | Public Relations & Social Marketing Insight | Scoop.it

Do you use Google+ for your business?

Wondering which features to invest your time and effort in?

While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use.

In this article you’ll discover six Google+ features you can use to promote your business.


Via Ivo Nový
Jeff Domansky's insight:

Google+ is still a content marketing option.

utilizedscorn's comment, August 20, 2015 12:59 AM
nice
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December 2, 2014 9:00 AM
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Former Google+ designer slams the service for being 'Facebook lite'

Former Google+ designer slams the service for being 'Facebook lite' | Public Relations & Social Marketing Insight | Scoop.it

Google+ is a social network "adrift at sea," representing a big missed opportunity for the company, a former Google employee who worked on the service says.


Chris Messina, who worked on Google+ user experience design before leaving the company over a year ago, wrote a long post on Medium, in which he criticizes the service for not delivering on its initial vision of empowering users with the vast amount of data that Google collects about them.


He also calls out Google+ for not having any meaningful differentiators over its more successful competitor, Facebook. "Most people would likely describe Google+ as a newsfeed, a kind of Facebook-lite," he wrote....

Jeff Domansky's insight:

"Facebook lite" former Google employee who worked on the service says, representing a big missed opportunity for the company. Insider's fascinating look Google+. Recommended reading. 9/10

Amanda Nadon-Langlois's curator insight, December 2, 2014 9:07 AM

In my opinion, Google+ should steer clear from trying to be like Facebook. Facebook is such a successful social media platform that other platforms should not try to compete with. Google+ has its own tools and benefits in which users could use for different reasons then Facebook. Don't make consumers chose which one is best, allow them to use both for different reasons.

Rescooped by Jeff Domansky from GooglePlus News
September 26, 2014 2:55 PM
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Become a Google+ Power User with These 15 Tricks, Features, and Tools

Become a Google+ Power User with These 15 Tricks, Features, and Tools | Public Relations & Social Marketing Insight | Scoop.it
The hidden and little-known tricks, features, and tools that will make you a power user of Google+.

Via B.L. Ochman
Jeff Domansky's insight:

Useful Google+ tips.

Michelle Gilstrap's curator insight, October 6, 2014 12:48 PM

Google + is still with us and it is a unique circle of users that many of us are using. Check out these tips

Helen Stark's curator insight, October 7, 2014 10:19 AM

Nice infographic.

THE OFFICIAL ANDREASCY's curator insight, October 21, 2014 8:53 PM

Expand your social networkHere are some great Google+ page recommendations to follow.


MUST READ: Four phenomenal SEO tips about Google+, that will increase your authority and boost your rankings



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April 27, 2014 4:14 AM
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Google Is Reportedly Set To Carve Up Its Failed Social Network Google+ | Business Insider

Google Is Reportedly Set To Carve Up Its Failed Social Network Google+ | Business Insider | Public Relations & Social Marketing Insight | Scoop.it

Google may kill its social network, Google+, following Vic Gundotra's departure.Google is reportedly planning to dismantle its social network, Google+. Google will consider Google+ a platform rather than a product, TechCrunch reports, citing "multiple sources.


"This means that it will no longer exist as a social network aimed at competing with Facebook, but it still might be integrated into Google's existing products. The company has allegedly been shifting the teams that used to be at "the core" of Google+ and is moving more talent toward the Android team....

Jeff Domansky's insight:

How about you? Did Google Plus ever really, truly excite you or was it just another social media channel you had to try to find a use for just because it was Google? I'm not afraid to admit it's certainly been like that for me and I'm all early-adopter-social-dude.


It will be fascinating to watch how Google handles Google Plus in the future. So far, they are failing to stay ahead of the story in terms of their communication and reputation management.

wanderingsalsero's curator insight, April 28, 2014 3:08 AM

I must admit that I'm one of those people who was kind of irritated when I started to hear that Google+ was ANOTHER social network I had to worry about.  As if Facebook wasn't enough pain-in-the-ass.  However, I will admit also that any property that Google has is probably going to be impossible to ignore simply because they clearly are going to give it preferential treatment (just like Blogger).

thomas junillon's curator insight, April 28, 2014 8:27 AM

wait & see... as usual with G+!

Joan Puighermanal Oller's curator insight, April 28, 2014 11:42 AM

Segons algunes fonts Google tancarà Google+ com a xarxa social!!

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March 30, 2014 3:40 PM
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SMToolbox: Expert Google Plus Tips and Tools | Social Media Today

SMToolbox: Expert Google Plus Tips and Tools | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

As Google+ has over 300m active users (and growing), I am always keen to learn how I can use the platform more effectively. This week, I was very lucky to catch up with Google+ guru Martin Shervington in a Hangout before his talk at Social Media Marketing World. The downside of a Google Hangout was that I could see he was on the sunny West Coast of the US while I was sitting in the dark in London, but on the positive side I learned a huge amount about how to maximise my use of Google+. Martin also shared his advice for people new to the platform.

Jeff Domansky's insight:

Top Google+ tips and tools from Martin Shervington.

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October 20, 2013 12:12 PM
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Google Plus and Opportunity | Social Media Today

Google Plus and Opportunity | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

Despite the fact that it's the fastest-growing social networking site around – and the one that might have the biggest potential going forward because of the support it gets from the world's most popular search engine – a lot of business owners, executives, and marketers just don't understand Google+ (also known as Google Plus or G+) as well as they would like to.


In fact, many are a lot less familiar with Google+, and its features, than they are social sites like Facebook and Twitter that could have, arguably, less online marketing power.In one sense, this is only natural. Google+ is still the newest of these sites, and its features and buzzwords change more rapidly than the others do. Still, if you're serious about generating leads from your business website, there isn't any excuse for failing to put together a comprehensive social media marketing plan, Google+ included....

Jeff Domansky's insight:

Google Plus should be part of your content marketing and social marketing strategies.

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September 28, 2013 10:42 AM
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Google+ Dimensions Cheat Sheet

Google+ Dimensions Cheat Sheet | Public Relations & Social Marketing Insight | Scoop.it

Fresh off the success of our Facebook Cheat Sheet Infographic, we are happy to launch our new Google+ Dimensions Cheat Sheet for designers, social media managers, and webmasters. This handy infographic acts as a speedy reference for image dimensions for Google+ pages and Google+ Local pages.Google+ is quickly gaining steam with its arsenal of productivity tools like email and search. As of May 2013, the network had over 500 million users; just how many people use it daily is still up for debate!


This cheat sheet breaks down the changes and will help you professionally update your Google+ page with the correct image dimensions. By using this cheat sheet infographic you’ll never have to guess the proper image sizes again!

Jeff Domansky's insight:

Practical, helpful tips for better Google+ presence.

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September 24, 2013 2:49 AM
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How to Market your Content on Google Plus - Jeffbullas's Blog

How to Market your Content on Google Plus - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it

Google+ is not just a Facebook competitor. Google sees it as a core layer to its web assets and a vital part of the social web puzzle.It is embedded in and across all Google’s web assets including Gmail, Blogger, Picasa and YouTube. Google+ was designed and developed from day one to be visual, integrated and mobile optimized.


As it has grown in popularity it needs to be taken more seriously by marketers. What is now the second largest social network should no longer be seen as an afterthought....

Jeff Domansky's insight:

The possibilities of Google+ are positive.

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August 21, 2013 11:05 AM
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This Changes Everything: Social Signals, Your Website, and Google+

This Changes Everything: Social Signals, Your Website, and Google+ | Public Relations & Social Marketing Insight | Scoop.it
Following a series of experiments I've made a few discoveries about sharing links on Google+ that changes everything about how I now share.
Jeff Domansky's insight:

Agreed. Good read!

Kate Williams's curator insight, August 18, 2013 12:52 PM
Cendrine Marrouat - www.cendrinemarrouat.com's insight:

If there is one article you should read this week, this is it. 

 

Dustin W. Stout conducted several experiments to see how powerful Google+ truly is when it comes to social proofing the content you share. 

Two Pens's curator insight, August 19, 2013 2:18 PM

I've been a Google+ fan for quite a while, mostly because of G+ hangouts. This experiment makes me a fan because of the ranking factors that accrue. Why not?

Chris Agro's curator insight, August 22, 2013 8:20 AM

A way to drive more traffic to your site via Google+ and social. Truly exciting.

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July 22, 2013 9:45 AM
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8 Reasons To Consider Marketing With Google+ - Business 2 Community

8 Reasons To Consider Marketing With Google+ - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

So what are the numbers? After just two years the numbers are in and they are compelling, but not many people are aware of the penetration and popularity of Google plus.

- 602 million registered users

- 359 million monthly active users

- according to a GlobalWebIndex study Its active users base grew by 33% from June 2012 through to March 2013.


Marketing is always about fishing where the fish are and Google+ has a lot of fish


8 reasons to consider marketing with Google+


With most marketers comfortable with using Facebook for their primary social media marketing tactics they quite often don’t see the other opportunities. Here are some compelling reasons to register a Google+ plus page to complement your Facebook page, your social media and digital marketing activities....

Jeff Domansky's insight:

The case for Google+ is growing. At the very least you need to integrate it into your social marketing strategies.

Simple2Technology's comment, July 25, 2013 5:46 PM
definitely need to get more involved in G+, looks interesting
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May 29, 2013 9:23 AM
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Why You Can No Longer Afford to Ignore Google Plus for Business

Why You Can No Longer Afford to Ignore Google Plus for Business | Public Relations & Social Marketing Insight | Scoop.it

Consider that Google Plus is the brainchild of the world’s most powerful search engine. So is it really a good idea to ignore Google Plus for business...

 

Despite all the hoopla that surrounded the new social site when it was first released, many businesses are ignoring Google Plus completely in exchange for increased focus on sites like Facebook and Twitter. While 72 of the world’s largest 100 brands have a Google Plus page, nearly 40 percent of them haven’t posted any content on the site. But when you consider that Google Plus is the brainchild of the world’s most powerful search engine, is it really the brightest strategy to ignore Google Plus for business? Even though it might not be a major traffic driver like Pinterest or other social sites, Google Plus has some incredible benefits....

Jeff Domansky's insight:

Rethinking the value of Google+ for business.
 

TechinBiz's comment, May 29, 2013 3:59 PM
with its new upgrade its a serious player now..
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May 14, 2013 2:27 AM
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Google Plus for Business: 3 Google Plus Tools to Help Your Business

Google Plus for Business: 3 Google Plus Tools to Help Your Business | Public Relations & Social Marketing Insight | Scoop.it

Google Plus Tools help you to become more efficient and effective with Google plus. If you are using Google plus for business check out this article....

 

Google + is an extremely important platform for anyone that wants to market their business online. It is much more than a social network and within the next 2 years you will have a Google + account whether you like or not as it is the foundation layer for all Google products including search. A couple of months back we covered an article on Google plus tools but we’ve discovered some more useful tools and plugins we want to share. So here are 3 killer tools if you are using Google Plus for Business....

Jeff Domansky's insight:

Google+ tools that business should be using.

Ji Woong Jang's comment, May 16, 2013 10:33 AM
Thanks Christina ! I got the more idea how to use Google+ well ^^
Christina Lee's curator insight, May 17, 2013 3:31 AM

Good tools to manage you buisness!

Christina Lee's comment, May 17, 2013 3:32 AM
Thank you!
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May 11, 2013 12:40 PM
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64 Google+ Content Strategies | Copyblogger

64 Google+ Content Strategies | Copyblogger | Public Relations & Social Marketing Insight | Scoop.it

Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

 

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....

Jeff Domansky's insight:

Exceptional resource and introduction to Google+. Highly recommended.

Ken Morrison's curator insight, May 11, 2013 7:56 PM

I need to explore Ripples.  I also learned that if someone adds me to their circle, my content will show higher in their Google searches.  Not Google+ searches, but all relavant Google Searches!!!!!
 

Jeff Domansky's comment, May 11, 2013 8:06 PM
You're welcome Ken. It was an eye opener and great G+ tips. Glad it was helpful.
Two Pens's curator insight, May 12, 2013 11:08 AM

Infographic is a mess but the article info on G+ is excellent with lots of helpful tips. My fave: use recorded Hangouts to interview people in your field. They will be stored on YouTube and can function as informative posts.

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December 15, 2014 10:25 PM
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Google+: How to Become an Influencer

Google+: How to Become an Influencer | Public Relations & Social Marketing Insight | Scoop.it
You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely important position to be in.

Give credit where credit is due

Not only is it essential that you understand the capabilities that Google+ offers you and your business but it is also critical for your continued professional success that you do everything in your power on Google+ to position yourself as an influencer. It will carry you and your business to new heights.
Jeff Domansky's insight:

Useful Google Plus tips.

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November 24, 2014 1:45 AM
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12 Things You Should Do on Your Personal Google+ Account Right Now

12 Things You Should Do on Your Personal Google+ Account Right Now | Public Relations & Social Marketing Insight | Scoop.it

I think it’s more important than ever before for digital marketers to embrace the potential of Google+, and use it to its full advantage. Google+ at 540 million users now trails Facebook (1 billion users) as the second-largest social network, but its impact extends far beyond social sharing and interaction.


If you’ve been delaying, skeptical, or plain disgruntled with Google+, don’t worry. I’m going to share 12 tactical things that you can do to bring your Google+ existence to a new level. Even if you’re an early adopter with frequent posting habits, I think you’ll find this article helpful.


I’ll start off with a few of the basics, and then get into some more advanced tips....

Jeff Domansky's insight:

It might just be time to rethink and reactivate your presence on Google+.

joaopauloavila's curator insight, November 24, 2014 11:01 AM

Isto você deve saber...

 

www.joaopauloavila.info

 

MÉTODO FIDELIZE Sucesso Total, formando profissionais de vendas vencedores!

Bart van Maanen's curator insight, November 25, 2014 11:10 AM

Voor je persoonlijke profiel bij Google+ is het belangrijk het goed in te vullen. Lees deze 12 tips die je gelijk kunt gaan toepassen. Dat gaat ook op als je nog niet zo actief bent. 

 

Google+ is met 540 miljoen gebruikers in omvang inmiddels het tweede netwerk na Facebook.

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August 14, 2014 1:38 AM
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How marketers can make use of Google+

How marketers can make use of Google+ | Public Relations & Social Marketing Insight | Scoop.it

Google+ has gotten a bad rap. In April, TechCrunch’s Alexia Tsotis and Matthew Panzarino called the social network the “walking dead” and a whole slew of other media outlets began publishing their takes on whether it would ever be able to gain any traction among its users.


From the sounds of things, a lot of marketers would rather focus on the host of other networks out there, like Facebook, Twitter, LinkedIn, and so on. But when small businesses and marketing firms ignore Google+, they’re actually throwing away a potential gem of self-promotion, says Phil Penton, president of Social Integration, a Chicago-based digital marketing agency....

Jeff Domansky's insight:

Google+ is not the walking dead after all. Marketers should take a second look.

July 31st-MY BDAY! ¶'s curator insight, August 15, 2014 12:48 AM

I actually feel like the #gplus #community is pretty "snobbish." I really get that impression somehow, every time I visit. Weird, right? #blogzine ¶

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April 27, 2014 4:00 AM
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A Personal Reflection On Google+ | TechCrunch

A Personal Reflection On Google+  | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

I joined Google the day after my Stanford graduation in June of 2011, and two days later got to take a peek at the product I would be working on for the next three months...


The news yesterday that Vic Gundotra, Google’s Senior Vice President of Social, is leaving comes as little surprise. I read about it on Facebook first, then on Twitter, then on Secret, and then on Google+, which perhaps says everything about the success of Google’s most recent foray into social. Google+’s momentmay have passed, but the lessons to be learned will last a lifetime for me, and for the hundreds of others who played a role in building it.


The Coming Death of GoogleToday, it can be hard to imagine that Google faced a deep existential threat to its business three years ago. The company’s financials were as strong as always, but there was a growing cacophony among bloggers and the wider media over the future of the company in the throes of an industry rapidly changing due to social, local and mobile. Google was still primarily a web-based company, the bulk of its revenues derived from advertising that had failed to deeply penetrate any of these three nascent verticals....

Jeff Domansky's insight:

Google Minus? This is a telling insight into recent developments in the future of Google Plus. Recommended reading. 9/10

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December 29, 2013 10:07 AM
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Why you must move from Facebook to Google+ - The 7 Pillars Book

Why you must move from Facebook to Google+ - The 7 Pillars Book | Public Relations & Social Marketing Insight | Scoop.it

Right now is an extremely interesting time as there is a massive swing from Facebook to Google+ happening. This post will examine some trends and aspects of the migration that will fascinate you. I am not going to show you a whole lot of user number graphs. These are my personal experiences and I have documented them in various ways for you. Some of the content in this blog post is live and you can interact with it....

Jeff Domansky's insight:

Michael Todd offers a powerful prescription and argument for switching to Google Plus from Facebook.

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October 14, 2013 2:08 AM
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5 Big Reasons Why You Should Consider Google Plus Marketing - Jeffbullas's Blog

5 Big Reasons Why You Should Consider Google Plus Marketing - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it

Google+ may not have caught on with users as a Facebook alternative yet, but the service’s “Plus 1” symbol is ubiquitous within social marketing, and top name brands are commonly listing the Google+ icon on television ads right next to their Facebook and Twitter symbols.


Whether you like it or not, Google+ is quickly becoming a significant player in the social media marketing world because it has one thing going for it that no other social site has: Google.Google plus is now the second largest social media network behind Facebook and can no longer be ignored. So Google plus marketing needs to taken seriously in your marketing strategy....

Jeff Domansky's insight:

5 great reasons to get Google+ into your marketing strategy.

Mallie Hart's curator insight, October 14, 2013 9:01 AM

Many people still remark that Google+ is a ghosttown, or that "my clients aren't there". Boo Hiss. It's so not true! 

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September 25, 2013 12:58 AM
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How to Breathe Life into Your Google+ Profile - Search Engine Journal

How to Breathe Life into Your Google+ Profile - Search Engine Journal | Public Relations & Social Marketing Insight | Scoop.it

Social media marketing is still critically important to a thriving online presence. Many businesses and entrepreneurs experience fatigue over the number of networks that are available en masse. Facebook, LinkedIn, Twitter, Pinterest… and more recently, and critically, Google+.


Creating content, managing engagement, and taking all the other necessary steps to get things done is exhausting, even for a business that picks and chooses its networks. Still, when Google rolled out Google+, it was clearly time to pay attention.


On a first look, many people feel that engaging with other social networks is much more intuitive than approaching Google+ for the first time. They’ve been around awhile. There’s plenty of guides and good role models for how to handle Facebook and Twitter like a pro. Ignoring Google+ isn’t an option, though. From gaining exposure for your business and content to improving your search engine rankings, an active Google+ account is a must. Here’s how to breathe some life into your Google+ account if you feel like it’s withering away or if you haven’t been brave enough to start one yet.

Jeff Domansky's insight:

The strategic value of Google+ grows.

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August 25, 2013 9:03 AM
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Why You Should Care About Google Author Rank

Why You Should Care About Google Author Rank | Public Relations & Social Marketing Insight | Scoop.it

Why should you care about Google Author Rank? Alone it will not make your search efforts sink or swim, but content creators who use it see great rewards.


While some may call Authorship “Klout Lite,” it does represent Google’s attempt to determine author strength so they can validate search ranking. Influence will be determined by social network validation online, including the Google+ network.


The use of Authorship as a search factor creates a strong need for content creators small and large to adapt the rel=”author” tag and feature Google+ as a primary social network on your web site....

Jeff Domansky's insight:

Important question and a good explanation of why it matters to individuals and organizations.

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August 6, 2013 8:26 AM
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Stronger correlation between Google+ and search rankings than Facebook and Twitter: report

Stronger correlation between Google+ and search rankings than Facebook and Twitter: report | Public Relations & Social Marketing Insight | Scoop.it

Sites that have a high number of social shares, comments, tweets and +1s tend to rank better in Google, according to a new report from Searchmetrics....

Jeff Domansky's insight:

More proof that Google+ matters when it comes to Google search results.

Patrick Welcome's curator insight, September 1, 2014 5:44 PM

Surprise, I think not

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June 29, 2013 1:17 AM
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7 Tips to Improve the SEO of Your Google+ Profile

7 Tips to Improve the SEO of Your Google+ Profile | Public Relations & Social Marketing Insight | Scoop.it

Discover how Google+ can help your SEO rankings. We've got the tips and tricks you need to get your company noticed.Is your business on Google+? If not, it should be. This social network carries a lot of potential for your company to win you new customers. For example, Jeffalytics recently tested its influence by creating four websites with varying G+ usage. One had no Google+ presence, and it did the poorest in terms of search-ability. The website with the strongest G+ presence, on the other hand, ended up ranking as the 8th result for its target keyword....

Jeff Domansky's insight:

But what does the network do, and how can you take advantage of Google+’s SEO benefits? Read onfor valuable advice on Google+, tips and and SEO impact. 

Celebritize You's curator insight, July 1, 2013 10:13 PM

I just put www.mingmingtea.com on Google + today.

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May 15, 2013 9:28 AM
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Google Plus Best Practices for Brands ~ by HootSuite

Google Plus Best Practices for Brands ~ by HootSuite | Public Relations & Social Marketing Insight | Scoop.it

Google Plus best practices for brands; HootSuite's 9 tips for effectively engaging with your community....

 

...For simplicity’s sake, let’s pretend you are the owner of a cafe with a budding social media presence (these tips work for any size of business). Now that you understand the importance of being in G+, the next step is to build an effective strategy and attract an interactive community. In this post, discover Google+’s checklist for building a successful strategy and our 9 tips for effectively engaging with your community. Together, these make up our Google+ best practices for brands....

Jeff Domansky's insight:

This is another excellent guide to Google+ for businesses of any size. Great tips and easy to put into action.

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May 13, 2013 2:21 AM
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7 ways Google Hangouts can connect you to your customers | MiamiHerald.com

... If you’ve got Google +, you simply need to log in to your account and click “Start a Hangout”. From there, you get a series of prompts that take you through the steps you need to get schedule and start your Hangout. Be sure to check out Hangouts on Air, a feature that gives you the opportunity to broadcast your Hangout to others on your YouTube channel, on Google + or on your website.

 

And while it has got a lot of pros, Google + does have its cons. One of which, is that you’ve got to have a Google ID to use it. That also means that for people to join your Hangout, they’ve got to have one too. And the more apps you add to your Hangout, the slower your connection speed, resulting in lag time. So how you use Google Hangouts to market your small business? Here are seven ways to help you get started....

Jeff Domansky's insight:

Valuable tips to get you up and running on Google+.

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