Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Make and Post a Facebook Video Cover Image

How to Make and Post a Facebook Video Cover Image | Public Relations & Social Marketing Insight | Scoop.it

Over the past couple months, Facebook has been slowly rolling out the ability to add video cover images to Facebook pages. We first noticed it (and loved it!) on Buffer’s Facebook page. We’ve also been excited to see several of our customers use Animoto videos for their Facebook cover videos, including Kim Winey Photography and Carey Vines Photography.

 

Want to make a video cover for your Facebook page? We’ll show you how to see if you have access to the feature, how to make your video, and how to post it to your Facebook page....

Jeff Domansky's insight:

Animoto shows how to make a video cover for your Facebook page.

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Facebook Video for Marketers: Strategy for Future Success : Social Media Examiner

Facebook Video for Marketers: Strategy for Future Success : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Jay says a lot of people do very well with YouTube videos, and just as many do well with Facebook videos. However, not too many people do equally well with both because each platform has a specific use case.


People watch YouTube as a replacement for television entertainment or they’re searching for how-to videos. On Facebook, videos appear in the news feed and can interrupt people while they’re on the platform.


At Convince & Convert, Jay says they advise clients to think about what the video is and under what circumstances people will want to watch it. Based on that assessment, choose one of the platforms as the primary home for the video.


I mention how views of The Last Jedi trailer on Facebook far surpassed views on YouTube within the first 30 minutes of its release. Jay responds by noting a few factors that might have contributed to that difference at that particular point in time....

Jeff Domansky's insight:

On Michael Stelzner's Social Media Marketing Podcast 249. In this episode Jay Baer talks Facebook video marketing and whether YouTube matters anymore.

Brian Chaulk's curator insight, May 29, 2017 5:23 PM
Use Facebook and Youtube together for more marketing success... just be aware of their differences. 
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How to Make A Facebook Cover Video That Wows Visitors to Your Business Page

How to Make A Facebook Cover Video That Wows Visitors to Your Business Page | Public Relations & Social Marketing Insight | Scoop.it
Do you want to create a video cover for your Facebook Page? In this post, I'll show you how.Have you started to notice that certain Facebook Page covers are... moving? It's not your eyes playing tricks on you. Facebook began to test video covers in April 2017, and now the feature is rolling out to all Pages.
Jeff Domansky's insight:
Here's how to make a cool Facebook video cover page.
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