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A drop in engagement, emphasis on advertising, a decrease in traffic to your site. You're not alone. A lot of marketers are seeing these changes.
But, frustratingly, many of the "Facebook Marketing" guides out there are from 2013 or 2014. Back when Facebook had barely a billion users and asking people to Like your page was still legal.
This resource, however, is as up-to-date as it can be. I'll give you 52 Facebook Marketing Ideas 
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Are you struggling to remain visible in Facebook’s news feed?
Jeff Domansky's insight:
Kristi Hines shares a valuable look at how Facebook news feeds work and what marketers need to know.
Jeff Domansky's curator insight,
June 25, 2016 11:24 PM
Kristi Hines shares a valuable look at how Facebook news feeds work and what marketers need to know.
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The upcoming changes are new to Facebook, but not to the social media landscape. Facebook appears to be borrowing the best aspects of other popular social networks.
Jeff Domansky's insight:
An internal communications service, shopping tab, integration with outside apps and other features are pushing Facebook well past its competitors. Here's what communicators should know from Ragan.com.
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Your brand has most likely spent a considerable amount of time and money building your Facebook presence. With all the changes that Facebook has made, it’s become more challenging to do well on Facebook but it’s not impossible to stay in front of this group.
Jeff Domansky's insight:
Take a look at Peg Fitzpatrick's fab Facebook tips.
Bet Cunillera's curator insight,
April 21, 2015 4:22 PM
pàgina sobre com millorar la teva pàgina o el teu perfil de facebook amb simples tips.
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I’m not a very huge fan of Facebook, and hardly even use it, but there have been some tools that I’ve been able to experience during my journey that I think you’ll find useful and appealing. I was inspired to put this together after I published my Twitter tools post, earlier last week. I had fun putting together some of the new, and cool stuff that has been entering the market, and this list was not an exception. It’s all about creativity, innovation and the passion to help people in some form....
Jeff Domansky's insight:
Alex Ivanovs shares a really useful list of 10 Facebook tools.
Jeff Domansky's curator insight,
May 14, 2014 2:22 AM
Really useful list of Facebook tools from Alex Ivanovs. |
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Facebook pulled the world back into the silent film era with its muted, auto-play videos, but its latest tool could make it easier to repurpose traditional clips. Facebook has launched a free, automatic video captioning tool to all US English Facebook Pages. TechCrunch and some other Pages only recently began seeing the quietly launched option, though Facebook responded to our inquiry saying it began rolling out the feature in October. Powered by voice recognition software, it takes the hassle out of transcription while making it easy to edit the subtitles it suggests. That’s critical since our early tests showed frequent transcription errors. This is somewhat expected considering the tool is free and operated entirely by computers. And with time as Page admins manually enter corrections, Facebook’s system will surely improve....
Jeff Domansky's insight:
Could be useful for Facebook marketing.
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There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs, it all depends on who and where you are. Cool Tabs makes apps and widgets that you can put on your Facebook pages to increase engagement and attract new followers. They also offer a performance check-up service and it’s that data that led to these results. Most Engaging CategoriesIt’s nice to have followers but it’s better when your followers actually engage with your posts. In Facebook terms, that could mean anything from leaving a thumbs up or comment to sharing a post with their own followers. Cool Tabs found that people were more engaged with pet posts than any other category. Fictional characters came in a close second. Then we drop quite a bit before getting to “just for fun” and small business posts. Photographer posts round out the top five....
Jeff Domansky's insight:
Practical guide to what content people engage with on Facebook.
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SumoRank is a free tool that helps you analyze what's working best on your Facebook pages.
Jeff Domansky's insight:
Useful tool from the folks at BuzzSumo.
Jeff Domansky's curator insight,
September 25, 2015 1:40 PM
Useful, free tool from the folks at BuzzSumo.
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Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.
Jeff Domansky's insight:
Really useful Facebook tools in this post from Social Media Examiner.
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52 excellent Facebook marketing ideas from Wishpond – count.'em. 9/10