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Facebook cheat sheet: What is the Facebook profile picture size? How wide is the page? What's the maximum video size? Check out all the numbers you need!
Via TechinBiz, massimo facchinetti
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Scooped by
Jeff Domansky
September 25, 2017 11:36 AM
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Similar to the other marketing endeavors, to create a plan for Facebook, you’d have to establish your goals, research your target audience and competitors, create your own content strategy based on the analysis and continuously review and adapt at regular intervals. To help you get a better grasp on how to plan your Facebook content, here is a short, but detailed 4-step guide that covers the topic. Let’s discuss!...
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Scooped by
Jeff Domansky
September 20, 2017 2:53 AM
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Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you. In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for us....
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Scooped by
Jeff Domansky
August 15, 2017 10:04 AM
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In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication -- from mobile to desktop, marketing to services, personal to corporate -- everything, really. Messenger opened its doors to developers with an invitation to create chatbots -- something of which roughly 78% of online adults were unaware. Within six months, developers had created about 30,000 active Messenger bots. Today, less than a year later, that number is up 233%, with 100,000 active bots on the platform. But it’s not just a popular, funky thing to do. Businesses using chatbots are seeing results, like Sephora, which reportedly earns “an average spend of over $50 from clients who have booked an in-store service via its Messenger assistant,” according to VentureBeat....
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Scooped by
Jeff Domansky
August 10, 2017 11:01 AM
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Over the past couple months, Facebook has been slowly rolling out the ability to add video cover images to Facebook pages. We first noticed it (and loved it!) on Buffer’s Facebook page. We’ve also been excited to see several of our customers use Animoto videos for their Facebook cover videos, including Kim Winey Photography and Carey Vines Photography. Want to make a video cover for your Facebook page? We’ll show you how to see if you have access to the feature, how to make your video, and how to post it to your Facebook page....
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Scooped by
Jeff Domansky
August 3, 2017 1:12 AM
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This article will give you a list of all those Facebook Marketing Tips you've likely seen 100 times (but can't ignore). Then - the fun stuff - 10 more super valuable strategies which I struggled to find anywhere else online....
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Scooped by
Jeff Domansky
July 30, 2017 11:18 PM
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My fan page has over 900,000 fans. And you know what I wish I never had 900,000 fans.
The reason I have them is because I bought them through Facebook ads.
I spent roughly $400,000 on Facebook ads for fan page growth and post boosting. When I was spending money on Facebook at one point I was getting well over 100,000 visitors a month.
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Scooped by
Jeff Domansky
July 15, 2017 12:02 AM
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As part of our previous social media strategy, our posts were connected to lead generation goals -- and most had a strong tie to our brand and promoting our content. Now, our content is all about our audience -- and not all about us. We needed to refocus and remember that our audience members are people, just like us. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience? We wanted to test the effect of focusing our content on our audience -- what they want to learn about, what their goals are, and even what struggles they face.
In short, we wanted to be more social, and less promotional.
This doesn't mean we recommend doing away with sharing blog content or ebooks on social media entirely. After all, it's hard to come up with new ideas for creating social media videos to share every day of the week. We're just saying you shouldn't post a link to a blog post or ebook on Facebook and call it a day. Instead, get inspired by the ideas and salient points, and repurpose your content into Facebook videos, Instagram albums, or Snapchat Stories. You can still use the good ideas -- but use them to create native social media content that performs better for the medium.
If your current social media strategy sounds like our previous, all-about-us approach, don't worry -- read on to learn how we've changed things up.
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Scooped by
Jeff Domansky
July 3, 2017 9:34 AM
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The social network said it plans to begin launching a series of features every month in the hopes of providing more “transparency and understanding” about how ads work on the platform. The first set, announced today, include metrics related to how ads increase web site traffic by measuring how many people actually click on an ad and then visit a landing page. According to Facebook, mobile websites that are slow to load often keep people from actually visiting a site after they click on an ad. However, the company said the updates will more accurately track traffic and illustrate the importance of mobile optimization. Another new feature will be able to tell whether a person who clicks on an ad has had any previous experience with the brands. The feature, called a “pre-impression activity breakdown,” will arrive in a few weeks and will compare new visitors to previous ones....
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Scooped by
Jeff Domansky
July 3, 2017 2:34 PM
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In this chapter you'll learn all the tips for a perfect Facebook Ad Targeting. Displaying your Ads to the right demographic audience is key to succeed!
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Rescooped by
Jeff Domansky
from Simply Social Media
May 31, 2017 10:57 AM
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Scooped by
Jeff Domansky
May 23, 2017 9:42 AM
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For the more than 1.8 billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. But for the social media managers and marketers managing successful Facebook pages, there’s a lot that goes on behind the scenes – Making it a challenge to keep up with all of the new features they’re rolling out on a daily basis. That’s why it’s important (and fun) for us to share all of this useful Facebook marketing information so that we can create a better experience for our audiences. Because at the end of the day, it’s all about the user. In the spirit sharing, here are 10 hidden Facebook marketing features and hacks for social media marketers to try today!...
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Scooped by
Jeff Domansky
May 18, 2017 1:47 AM
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Want to improve your cost per click for Facebook ads?Wondering how much influence visuals have on Facebook ad performance? From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns. In this article, you’ll discover five tips for creating B2B Facebook ad images that generate results....
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Scooped by
Jeff Domansky
October 28, 2017 11:16 PM
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Find best practices and ideas for using Facebook cover videos on your Facebook business page.
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Scooped by
Jeff Domansky
September 24, 2017 11:49 AM
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Everyone’s on Facebook. Your business is even on Facebook and you probably have a fan page. Let me show you 5 simple steps to driving traffic from it! Tip #1: Use high-quality images – From your header image to your profile image, it has to be high quality. The image also needs to represent who you are, what you’re doing, whether you’re a brand or an individual, that’s fine but it still needs to represent who you are or what you’re doing. If it’s an individual, use your own photo. If it’s a brand, then use your company logo. This will help you ultimate drive more traffic and sales from the fan page....
Learn to grow a specialized audience on Facebook by including interests that are related to your products in your ad targeting.
Via massimo facchinetti
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Scooped by
Jeff Domansky
August 10, 2017 11:06 AM
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Facebook ads can get tricky because there’s a ton of variables on each and every campaign. It doesn’t help that Facebook’s constantly rolling out more updates and improvements. The good news is that many of these new Facebook ad types are game changers if you know what you’re doing and how to use them each properly. In this article, I’m going to unveil five options that can drastically improve the ROI you’re seeing. I’ll even show you how to combine several of these techniques, using them together to add new layers of context to predict exactly what your customers want to see (and when they want to see it)....
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Scooped by
Jeff Domansky
August 6, 2017 9:58 AM
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According to Facebook’s statistics, at the end of 2016, over 65 million businesses had created pages on Facebook. If you thought that your market or industry was already tough, Facebook can complicate matters even more. On Facebook, you’re not only competing with your direct competitors, but you’re also competing for attention with everyone else. That’s why it’s so important to get everything right on your Facebook business page....
Creating a Facebook group might be your best solution against falling organic reach. Here's how to create yours and how to build an engaged community in it.
Via Stefano Principato
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Scooped by
Jeff Domansky
July 19, 2017 2:51 AM
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Going viral is the elusive, holy grail of content creation. You put hard work into a story, video, or epic meme, and hope that the internet masses will appreciate your work for the masterpiece it is.As we all know, it’s not as easy as it sounds. Is there a way to simply just, go viral? We wanted to figure it out. First, where do we have the biggest chances of going viral? Facebook is a live wire for your content to reach levels of virality. Of course, there are ways to go viral on Twitter, Youtube, Instagram and the like as well. But Facebook offers an enormous audience and with its friends and family algorithm, you’re more likely to reach more and more people as your audience starts sharing. Consider the Dodo, LittleThings, NowThis, and of course, Chewbacca Mom. Their success is rooted in Facebook’s snowball effect....
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Scooped by
Jeff Domansky
July 13, 2017 9:53 AM
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The truth about business is that no matter how great your products are, you won’t be able to sell anything if no one knows you exist. Your business relies on marketing to guide consumers to your products. And that’s why today, I’m going to show you what makes Facebook such a powerful tool for targeting on social media. If you’re new to the world of social media marketing, don’t worry. I’m going to show you the step-by-step process to building and managing a Facebook Business page that will convert....
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Scooped by
Jeff Domansky
June 27, 2017 10:08 AM
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Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads? In this article, you’ll discover how to organically optimize your Facebook page for more sales....
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Scooped by
Jeff Domansky
June 22, 2017 10:48 AM
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Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong. If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer..
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Scooped by
Jeff Domansky
May 25, 2017 9:41 AM
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I can’t get Facebook Ads to work for my business.” Matthew Ganzak, Facebook Ads expert and disruptive innovator, hears this statement multiple times each day from prospective clients. How can something so simple to set up be so difficult to “get working” for your business? Facebook’s organic reach has been trending down over the past few years, due in part to the fact that more than 60 million business pages are now competing for consumer eyeballs. Facebook now requires brands to spend more money to get the same reach as in the past. To optimize their spend, brands need to stay in touch with the latest trends. This means learning to work the evolving Facebook system to get more activity on posts. According to Ganzak, the first 500 impressions a Facebook Ad gets are the most important. Below, he lays out his five best tips to maximize engagement for those early viewer...
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Scooped by
Jeff Domansky
May 19, 2017 9:09 AM
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With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort. So what does the perfect post for each social network look like? In this article, we’ll guide you through the process of creating epic, engaging and beautifully crafted messages for Facebook, Twitter and Instagram....
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