Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
April 13, 2017 12:47 AM
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Facebook faces increased publisher resistance to Instant Articles - Digiday

Facebook faces increased publisher resistance to Instant Articles - Digiday | Public Relations & Social Marketing Insight | Scoop.it

Facebook’s Instant Article push is in danger of fizzling.Many publishers are deeply unhappy  with the monetization on these pages, with major partners like The New York Times throwing in the towel and many others cutting back the amount of content pushed to the IA platform. In response, Facebook is making concessions to publishers, including new subscription options, in a rare show of weakness for the platform juggernaut.


The Times is among an elite group of publishers that’s regularly tapped by Facebook to launch new products, and as such, it was one of the first batch of publishers to pilot Instant. But it stopped using Instant Articles after a test last fall that found that links back to the Times’ own site monetized better than Instant Articles, said Kinsey Wilson, evp of product and technology at the Times.


People were also more likely to subscribe to the Times if they came directly to the site rather than through Facebook, he said. Thus, for the Times, IA simply isn’t worth it. Even a Facebook-dependent publisher like LittleThings, which depends on Facebook for 80 percent of its visitors, is only pushing 20 percent of its content to IA....

Jeff Domansky's insight:

As subscription growth becomes more top of mind to publishers, Facebook's fast-loading article feature is losing favor.

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Scooped by Jeff Domansky
October 11, 2016 9:44 AM
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The Case for Working with Facebook Instead of Railing Against It - MediaShift

The Case for Working with Facebook Instead of Railing Against It - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

Facebook has become “public enemy number one” for journalists, not to mention a “giant that may eat us.” And that’s just the Facebook business model of accumulating a massive global audience and then serving targeted ads to them in the news feed and videos—while controlling who sees what and deciding which content should be censored.

 

"It makes absolutely no sense to call out the platform for its errors without also trying to help make it better."

 

There’s also Facebook’s well-documented missteps with Trending Topics, hiring low-level editors in poor working conditions and then letting them go when the algorithm was “trained” to pick top stories. Then there’s its many run-ins over data collection. And the most recent black eye for Facebook came when it admitted flubbing video metrics on its platform. Facebook acknowledged in its advertiser support page last month that when it came to the “average duration of video viewed,” it had only been counting views that lasted three seconds or longer. This discrepancy between its stated definition of the average duration of the video viewed with its calculation in practice means that Facebook exaggerated its video views for close to two years.

 

Oops.

 

And yet, I remain optimistic that Facebook is far from public enemy number one for publishers, journalism or democracy. And it makes absolutely no sense to call out the platform for its errors without also trying to help make it better....

Jeff Domansky's insight:

Thoughtful post about how to work with Facebook.

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Scooped by Jeff Domansky
November 2, 2016 6:36 PM
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We Took Facebook's e-Learning Courses for Journalists - NewsWhip

We Took Facebook's e-Learning Courses for Journalists - NewsWhip | Public Relations & Social Marketing Insight | Scoop.it

Facebook is training journalists through online courses. What does this mean for publishers and content creators?

Facebook is joining the likes of Khan Academy and Coursera with “e-learning courses for journalists”. Four courses are offered so that reporters can learn how to use Facebook’s products and services to enhance their content. 

We decided to try out them out. Beyond the material itself, the lessons reveal insights about how Facebook sees the future of publishing and content. The current selection of courses goes over how journalists can:

  • best utilize Facebook and Instagram,
  • engage their audience with Facebook Live,
  • create immersive storytelling through virtual reality (360) content,
  • and produce Instant Articles...
Jeff Domansky's insight:

Useful free courses for journalists, bloggers and PR pros looking to understand how to create effective content for Facebook.

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April 19, 2016 11:24 PM
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How to Get Started With Facebook Instant Articles

How to Get Started With Facebook Instant Articles | Public Relations & Social Marketing Insight | Scoop.it

Facebook have opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.

The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference.

A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality content” in 2013. Since that update, Facebook has become one of the top referrers of traffic to news sites and blogs of all sizes, and in the summer of 2015, traffic analytics company Parsely revealed that Facebook had even overtaken Google as the number 1 referrer of traffic to news sites....

Jeff Domansky's insight:

here's a practical look at tips to help you produce Facebook instant articles.

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