Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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August 6, 2017 9:58 AM
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How to Create the Best Facebook Business Page

How to Create the Best Facebook Business Page | Public Relations & Social Marketing Insight | Scoop.it

According to Facebook’s statistics, at the end of 2016, over 65 million businesses had created pages on Facebook.

 

If you thought that your market or industry was already tough, Facebook can complicate matters even more.

 

On Facebook, you’re not only competing with your direct competitors, but you’re also competing for attention with everyone else.

 

That’s why it’s so important to get everything right on your Facebook business page....

Jeff Domansky's insight:

Neil Patel shows a step by step guide to setting up your Facebook business page. Excellent, simple, effective. 9/10

Jeff Domansky's curator insight, August 6, 2017 10:01 AM

Neil Patel shows a step by step guide to setting up your Facebook business page. Excellent, simple, effective. 9/10

Everett Bowes's curator insight, August 6, 2017 11:58 PM

Neil Patel shows a step by step guide to setting up your Facebook business page. Excellent, simple, effective. 9/10

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May 23, 2017 9:42 AM
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10 Little-Known Facebook Marketing Features and Hacks to Try Today - Buffer

10 Little-Known Facebook Marketing Features and Hacks to Try Today - Buffer | Public Relations & Social Marketing Insight | Scoop.it

For the more than 1.8 billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. But for the social media managers and marketers managing successful Facebook pages, there’s a lot that goes on behind the scenes – Making it a challenge to keep up with all of the new features they’re rolling out on a daily basis.


That’s why it’s important (and fun) for us to share all of this useful Facebook marketing information so that we can create a better experience for our audiences. Because at the end of the day, it’s all about the user.


In the spirit sharing, here are 10 hidden Facebook marketing features and hacks for social media marketers to try today!...

Jeff Domansky's insight:

11 hidden Facebook marketing features that you can try today to make your Facebook Business page more engaging, unique, and downright successful. 

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July 18, 2016 4:27 PM
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10 flaws that undermine your organization's Facebook page

10 flaws that undermine your organization's Facebook page | Public Relations & Social Marketing Insight | Scoop.it
Facebook offers great opportunities to attract, engage and convert would-be customers, but building a high-converting Facebook page has been elusive for many organizations.

It's important to know the elements of a successful Facebook page; it's even more crucial to recognize the reasons your Facebook page is failing.

If you want your ideal customers to "like" your page and follow you, you have to continually reward them with great content and build an engaged community. This means employing a content strategy that works for your business both culturally and operationally.

You also have to incorporate Facebook ads to promote your content, increase clicks to your website and turn fans into customers.

Is achieving consistent engagement and conversions on Facebook a struggle for your company? Here's a list of 10 reasons why your Facebook page is failing, along with tips to make it work for you rather than against you:
Jeff Domansky's insight:

Here's a quick checklist for Facebook business pages 101.

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April 12, 2016 11:14 AM
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Don't Panic - You Can Still Like & Comment on Facebook Pages as Your Business

Don't Panic - You Can Still Like & Comment on Facebook Pages as Your Business | Public Relations & Social Marketing Insight | Scoop.it

It can be tough using Facebook for business. Every time you think you know what you are doing Facebook change something. Whether it’s a change in the newsfeed algorithm or a layout change they really know how to keep you on your toes. 


Last week Facebook changed the way you access your Facebook business page. You can no longer ‘Use Facebook As’ function. Facebookers were understandably confused and many came to me looking for a solution. This post is my answer.


In this post I will show you:


1. Where to find your business page Facebook feed


2. How to Like other business pages from your Facebook page


3. How to comment and like posts as your page


4. Liking and commenting on mobile


5. What is Business Manager and how do you know if you’ve got it?...

Jeff Domansky's insight:

Here are some useful, practical tips on how to keep up with changes to Facebook business page features.

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December 22, 2015 12:57 AM
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5 Ways to Improve Your Facebook Page’s Organic Reach

5 Ways to Improve Your Facebook Page’s Organic Reach | Public Relations & Social Marketing Insight | Scoop.it

Obviously, you want to reach as many of your fans as possible, so you want your page to be on the upper end.And I can show you how to do that.There are five main ways that you can improve your Facebook page’s reach.I’m going to simplify them and walk you through the ways you can implement them to drive more traffic to your website and sales through Facebook....

Jeff Domansky's insight:

I know you’ve noticed it... Over time, your Facebook page’s reach has continuously gone down. Nei! Patel shows you how to get back on track

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October 2, 2015 9:59 AM
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Facebook Ads + Social Proof = More Sales!

Facebook Ads + Social Proof = More Sales! | Public Relations & Social Marketing Insight | Scoop.it

At first glance, winning ad clicks from competition seems so simple: All you have to do is show the audience a proof that you’re better and POOF! As if by magic, they begin to ignore everyone else.


But the reality is so different, isn’t it?


Ad after ad you run struggle to make the case.


Grab the users’ attention.


And convince them to your worth.


But it’s all because your ads miss one crucial ingredient – social proof


.Luckily for you, that’s what I’m going to help you with today. I’m going to show you 10 examples of various social proof types advertisers use in Facebook ads...

Jeff Domansky's insight:

Find out what types of social proof companies display in Facebook Ads to convince users of their worth and attract their attention. Good read.

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August 24, 2015 1:19 AM
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Essential Elements of an Effective Facebook Posting Strategy

Essential Elements of an Effective Facebook Posting Strategy | Public Relations & Social Marketing Insight | Scoop.it

Let's step back and look at the basics.


Maybe there's a way to make your job easier AND more effective.


Maybe there's a way to have more fun, make more money and realize a greater return on investment from the Facebook business Pages you manage.


Here's a 5-minute guide to developing a Facebook posting strategy that works!...

Jeff Domansky's insight:

What to do when you're spending too much time on Facebook for too little ROI? Here's how to develop an effective Facebook posting strategy.

demisophie's curator insight, August 24, 2015 6:09 AM

If you are worrying about your wife, your husband, your girlfriend… and are always thinking of a medium, that will help you p keean eye on them, then mobile tracker/phone track is just the answer you are looking for. Prevent your life of lies and troubles. This tracker can also be used as a online backup tool, monitor spy app as well as anti thieves. If somebody stole the phone of your child you can track everything on the phone, with or without an internet connection.

With MxSpy, you have lots of exclusive features for you to monitor any phone remotely and invisibly. You literally have complete access and control of the phone you want to monitor and the best part is, the application is completely hidden and works in stealth mode. Below are some of the powerful features.

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- Ambient Recording: Live listen and record voice surrounding phones
- Remote control
- Undetectable
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You can visit our site: http://www.mxspy.com
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Jeff Domansky's curator insight, August 24, 2015 11:48 AM

Practical Facebook tips.

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April 16, 2015 6:20 PM
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21 Awesome Facebook Facts and Statistics You Need To Check Out

21 Awesome Facebook Facts and Statistics You Need To Check Out | Public Relations & Social Marketing Insight | Scoop.it
So back to Facebook. Facebook was the first social media network I joined in 2008 and at the time there were about 50 million users but growing rapidly. This seeming fad at the time was not seen as anything but a passing phase.


How wrong were those dinner party discussions.


The Facebook global numbers


Today there are nearly 1.4 billion users that are spread all around the world. It connects different cultures and allows us to share with family and friends in real time.


The USA and Canada is now just a sub-set of the Facebook global family.

  • Asia Pacific is the largest at 449 million
  • Europe has another 301 million....
Jeff Domansky's insight:

Facebook has big numbers but it's a challenge for business to get results.Jeff Bullas' stats may convince you to try again.

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August 22, 2014 8:17 PM
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Facebook Contest Apps - How to Create Facebook Contests

Facebook Contest Apps - How to Create Facebook Contests | Public Relations & Social Marketing Insight | Scoop.it
Discover how to easily create Facebook contests through the use of Facebook contest apps services like Wishpond, Shortstack, Heyo and AgoraPulse.
Jeff Domansky's insight:

Good read, tips and Facebook contest advice for social marketing, marketing and promotion managers. 9/10

Benjamin Labarthe-Piol's curator insight, August 23, 2014 4:42 AM

Useful

July 31st-MY BDAY! ¶'s curator insight, August 26, 2014 4:09 AM

I think this is a surprising way 4 me as an illustrator & blogger to further interact w/ my followers...

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August 1, 2014 1:32 PM
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12 Tips and Tools for Better Facebook Management

12 Tips and Tools for Better Facebook Management | Public Relations & Social Marketing Insight | Scoop.it

A recent small business survey suggests businesses are increasing their use of social media. They are also seeing increasing return on investment. The survey also shows small businesses continue to struggle with maintaining their Facebook management. This is despite the fact that, at 1 billion members, the Facebook audience remains the largest in social media.


Below, we’ve collected 12 Facebook management tips and tools. We hope they help you make the most of of your Facebook efforts....

Jeff Domansky's insight:

Still struggling with maintaining your Facebook presence? If that's you, check out these Facebook management tips and tools.

Jack Varnell's curator insight, August 3, 2014 7:14 AM

...make the most of of your Facebook efforts....

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July 13, 2017 9:53 AM
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How to Get 200 Targeted Facebook Followers Per Day

How to Get 200 Targeted Facebook Followers Per Day | Public Relations & Social Marketing Insight | Scoop.it

The truth about business is that no matter how great your products are, you won’t be able to sell anything if no one knows you exist.


Your business relies on marketing to guide consumers to your products.


And that’s why today, I’m going to show you what makes Facebook such a powerful tool for targeting on social media.


If you’re new to the world of social media marketing, don’t worry. I’m going to show you the step-by-step process to building and managing a Facebook Business page that will convert....

Jeff Domansky's insight:

Neil Patel's tips will get your Facebook Business Page delivering traffic. Simple, clear, effective.

Jeff Domansky's curator insight, July 13, 2017 9:57 AM

Neil Patel's tips will get your Facebook Business Page delivering traffic. Simple, clear, effective.

CCI VAL D'OISE's curator insight, July 13, 2017 4:20 PM

Neil Patel's tips will get your Facebook Business Page delivering traffic. Simple, clear, effective.

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October 11, 2016 9:44 AM
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The Case for Working with Facebook Instead of Railing Against It - MediaShift

The Case for Working with Facebook Instead of Railing Against It - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

Facebook has become “public enemy number one” for journalists, not to mention a “giant that may eat us.” And that’s just the Facebook business model of accumulating a massive global audience and then serving targeted ads to them in the news feed and videos—while controlling who sees what and deciding which content should be censored.

 

"It makes absolutely no sense to call out the platform for its errors without also trying to help make it better."

 

There’s also Facebook’s well-documented missteps with Trending Topics, hiring low-level editors in poor working conditions and then letting them go when the algorithm was “trained” to pick top stories. Then there’s its many run-ins over data collection. And the most recent black eye for Facebook came when it admitted flubbing video metrics on its platform. Facebook acknowledged in its advertiser support page last month that when it came to the “average duration of video viewed,” it had only been counting views that lasted three seconds or longer. This discrepancy between its stated definition of the average duration of the video viewed with its calculation in practice means that Facebook exaggerated its video views for close to two years.

 

Oops.

 

And yet, I remain optimistic that Facebook is far from public enemy number one for publishers, journalism or democracy. And it makes absolutely no sense to call out the platform for its errors without also trying to help make it better....

Jeff Domansky's insight:

Thoughtful post about how to work with Facebook.

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April 21, 2016 3:09 AM
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7 Tactics to Maximize the Value of Facebook Custom Audiences | Razor Social

7 Tactics to Maximize the Value of Facebook Custom Audiences | Razor Social | Public Relations & Social Marketing Insight | Scoop.it

Imagine if you owned a shop and you could follow up everyone who walked into your shop with an advertisement.


You could even change your ad based on what aisles they visited.


…the products they picked up


…the part of the shop they visited


…which cash register they went to


….or didn’t go to.


Powerful? Yes!!! Facebook custom audiences are this and much more...

Jeff Domansky's insight:

Are you using Facebook custom audiences to build lists of people you can target with ads in Facebook? Powerful feature, check it out.

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January 11, 2016 11:27 AM
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20 Fascinating Things You Didn't Know About Your Facebook News Feed

20 Fascinating Things You Didn't Know About Your Facebook News Feed | Public Relations & Social Marketing Insight | Scoop.it

In an effort to provide the best experience possible, the algorithm behind the News Feed has grown increasingly complicated over the years. In a nutshell, it scans and collects every single post put out by your Facebook friends, the people you follow, the groups you belong to, and the pages you've Liked. Then, it does its very best to rank posts according to each user's preferences.The result? Facebook's best estimation for what you actually want to see on your feed.


That explanation barely skims the surface, though. There's a lot of cool stuff out there about Facebook's News Feed, including how it's changed, what Facebook's doing to improve it, and all the neat features they've added along the way.Check out these 20 facts about and features of Facebook's News Feed you may not have known about before, and get ready for your mind to be blown....

Jeff Domansky's insight:

Very useful list.

Luis Cano's curator insight, January 12, 2016 7:39 PM

Is Facebook's best estimation for what you actually want to see on your feed ...

 

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December 7, 2015 4:11 AM
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6 Ways to Maximize Facebook Marketing Strategies

6 Ways to Maximize Facebook Marketing Strategies | Public Relations & Social Marketing Insight | Scoop.it

As the worlds largest social media network, Facebook is a competitive and crowded landscape for a social marketers to navigate. Facebook does not like businesses promoting too much content on their branded pages for free, and they have updated their algorithm to penalize brands with you is what Facebook considers to be manipulative tactics.


Facebook is too big for brands to ignore but it is no longer the easy, free ride it once was. Here are six ways to get the most out of your Facebook marketing strategies. ...

Jeff Domansky's insight:

Fast Facebook tips.

Marco Favero's curator insight, December 7, 2015 9:45 AM

aggiungere la vostra comprensione ...

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September 13, 2015 2:31 AM
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Top 10 Facebook Marketing Tips When You Have NO Budget

Top 10 Facebook Marketing Tips When You Have NO Budget | Public Relations & Social Marketing Insight | Scoop.it
As a small business owner, CHEAP is great, but FREE is always best! This post will walk you through 10 free Facebook marketing tips and how to use them in your business.
Jeff Domansky's insight:
Great blog post at Kim Garst Boom Social with 10 valuable Facebook marketing tips.
Jeff Domansky's curator insight, September 13, 2015 2:42 AM

Helpful blog post at Kim Garst Boom Social with 10 valuable Facebook marketing tips.

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August 12, 2015 1:30 AM
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11 Little Facebook Tips That Bring BIG Engagement Results

11 Little Facebook Tips That Bring BIG Engagement Results | Public Relations & Social Marketing Insight | Scoop.it

Whether it’s the latest algorithm change or the overwhelming amount of shared content, one thing is for certain.


If you want to increase engagement, you need to make a few changes.


So… how can you do it?  Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing!...

Jeff Domansky's insight:

Struggling to increase Facebook engagement? You need to make a few changes! Here's 11 Facebook tips that bring BIG engagement results.

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October 18, 2014 11:11 PM
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Why Copyblogger Is Killing Its Facebook Page

Why Copyblogger Is Killing Its Facebook Page | Public Relations & Social Marketing Insight | Scoop.it

Just over three months ago, Brian Clark reached out to me for some extra help on the page.


He thought that, given the success I have with my own Facebook page, several others I’ve managed for clients over the years, and the rapidly growing Your Boulder Facebook page I manage for him, maybe I’d be able to bring some life to Copyblogger’s Facebook presence.


Yep, I said. Let me at it.


Well, today I’m here to tell you that we’re deleting the account. This is the last day you’ll see the Copyblogger Facebook page.


If you’ve ever been frustrated with an aspect of your social brand presence, you’ll want to keep reading — because there are countless reasons why Copyblogger is killing its Facebook page....

Jeff Domansky's insight:

It's a Facebook faceplant with some valuable social media lessons.

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August 14, 2014 10:48 AM
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How Facebook's Instagram integration could rock the industry | Inside Facebook

How Facebook's Instagram integration could rock the industry | Inside Facebook | Public Relations & Social Marketing Insight | Scoop.it

According to John McDermott at Digiday, Instagram is conducting a test (yes, for now it’s just a test) with Mercedes-Benz that allows them to target Facebook users who previously saw one of its Instagram ads. While this development is eye-opening in and of itself, as it gives hints into Facebook plans on returning their $1B investment, it also shows Facebook’s commitment to transforming how advertising not only can coexist with social media, but thrive and break into new levels of adoption.


What stands out the most to me is how inherent behavioral characteristics seen on both Facebook and Instagram are being aligned with their natural fit in the conversion funnel. As noted by McDermott, Instagram’s product naturally promotes behavior more conducive to the top of the funnel, where brand awareness comes into play. If Instagram is committed to preserving the user experience that allowed them to break 200 million users, it behooves them to preserve this characteristic of their product and not to “forcefully” incorporate more direct-response elements like call-to-action buttons, etc....

Jeff Domansky's insight:

Marketing alert: Digital marketers are used to assimilating platform updates and advancements into their ad campaigns, but there could be a sea change on the horizon.

John H Drew Jr.'s curator insight, August 14, 2014 2:56 PM

Facebook has just finished a deal to acquire mobile photo sharing app Instagram for approximately $1 billion in cash and stock. Instagram will remain an independently branded standalone app that’s separate from Facebook, but the services will increase their ties to each other. The transaction should go through this quarter pending some standard closing procedures.

 

Last year, documents for a standalone Facebook mobile photo sharing app were attained by TechCrunch. Now it seems Facebook would rather buy Instagram which comes with a built-in community of photographers and photo lovers, while simultaneously squashing a threat to its dominance in photo sharing.

 

At 27 million registered users on iOS alone, Instagram was increasingly positioning itself as a social network in its own right — not just a photo-sharing app. And it was clear that some users were doing more of the daily sharing actvities on Instagram rather than Facebook’s all-in-one mobile apps, which had to be cluttered with nearly every feature of the desktop site.