Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
April 13, 2017 12:47 AM
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Facebook faces increased publisher resistance to Instant Articles - Digiday

Facebook faces increased publisher resistance to Instant Articles - Digiday | Public Relations & Social Marketing Insight | Scoop.it

Facebook’s Instant Article push is in danger of fizzling.Many publishers are deeply unhappy  with the monetization on these pages, with major partners like The New York Times throwing in the towel and many others cutting back the amount of content pushed to the IA platform. In response, Facebook is making concessions to publishers, including new subscription options, in a rare show of weakness for the platform juggernaut.


The Times is among an elite group of publishers that’s regularly tapped by Facebook to launch new products, and as such, it was one of the first batch of publishers to pilot Instant. But it stopped using Instant Articles after a test last fall that found that links back to the Times’ own site monetized better than Instant Articles, said Kinsey Wilson, evp of product and technology at the Times.


People were also more likely to subscribe to the Times if they came directly to the site rather than through Facebook, he said. Thus, for the Times, IA simply isn’t worth it. Even a Facebook-dependent publisher like LittleThings, which depends on Facebook for 80 percent of its visitors, is only pushing 20 percent of its content to IA....

Jeff Domansky's insight:

As subscription growth becomes more top of mind to publishers, Facebook's fast-loading article feature is losing favor.

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September 1, 2016 11:42 AM
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Confessions of an ex-Facebook trending news curator: 'They are just going to get rid of the product altogether' - Digiday

Confessions of an ex-Facebook trending news curator: 'They are just going to get rid of the product altogether' - Digiday | Public Relations & Social Marketing Insight | Scoop.it

Barely two days after changes to its Trending Topics section, a fake article about Fox News anchor Megyn Kelly began trending on Facebook — before entirely disappearing on Monday morning.


The incident came on the heels of Facebook’s announcement on Friday that human curators will no longer write the short descriptions that accompany trending topics on the site. Its trending news team was then shown the door. The Trending Topics section has been shrouded in controversy since May, when a Gizmodo report alleged an inherent bias in its prioritization of news articles, which also triggered a Congressional investigation as well as an internal Facebook investigation.


The changes, clearly, are not devoid of problems. For our latest Digiday Confessions, we talked to a member of the now-defunct trending news team at Facebook, who reflected on the recent developments as well as time spent working on the team.


Digiday has also reached out to Facebook for comment but has not yet received a response....

Jeff Domansky's insight:

A former Facebook trending news curator dishes all and it's a fascinating look at Facebook's "newsroom", ops and challenges. At the end of the day, it lacked journalistic integrity and suffered from poor editorial oversight and no purpose. Sound like many other newsrooms struggling for relevance, clicks and survival? Recommended reading! 9.5/10

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Scooped by Jeff Domansky
April 16, 2015 11:44 PM
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How TV Newsrooms Should Use Facebook (And Why) | Mediashift

How TV Newsrooms Should Use Facebook (And Why) | Mediashift | Public Relations & Social Marketing Insight | Scoop.it

I recently had a long conversation with Bob Gambert, a former TV news colleague of mine. It was sparked by a comment I made on Twitter that TV newsrooms should post original video content to Facebook instead of teases for newscasts and stories. He took exception, and the discussion eventually turned into a back and forth about the state of the TV industry. He’s of the opinion that social media should primarily be used to maximize profits. TV stations should display content where they can make money.

While I respect my friend and his point of view, I strongly disagree.

You hear plenty of others in the TV news industry – particularly higher-ups – sharing my friend’s opinion. (You also see it in practice on Facebook feeds and Twitter streams every day.) That’s an incredibly bad sign. It probably sounds familiar, because it’s the same attitude most people in print had about 15-20 years ago.

THE CLIFF IS APPROACHING.
That same disruption (or whatever catchy buzzword you want to use) is coming to TV news. And a person with his or her eyes open can see it coming from a mile away....

Jeff Domansky's insight:

What's ahead for TV and social media? Dale Blasingame explores the potential and the challenges of Facebook and TV.

DrAlfonso Orozco C.'s curator insight, April 17, 2015 1:46 PM

Other Use of Facebook...!!!<<<<<<<<<<

Scooped by Jeff Domansky
December 19, 2016 2:44 AM
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Facebook now flags and down-ranks fake news with help from outside fact checkers

Facebook now flags and down-ranks fake news with help from outside fact checkers | Public Relations & Social Marketing Insight | Scoop.it

Snopes, FactCheck.org, Politifact, ABC News, and AP will help Facebook make good on four of the six promises Mark Zuckerberg made about fighting fake news without it becoming “the arbiter of truth.” It will make fake news posts less visible, append warnings from fact checkers to fake news in the feed, make reporting hoaxes easier and disrupt the financial incentives of fake news spammers.


“We’re not looking to get into the grey area of opinion,” Facebook’s VP of News Feed Adam Mosseri tells me. “What we are focusing on with this work is specifically the worst of the work — clear hoaxes that were shared intentionally, usually by spammers, for financial gain.”


Facebook will now refer to fact-checking services that adhere to Poynter’s International Fact-Checking Network fact-checkers’ code of principles the most egregious and viral fake news articles flagged by users and algorithms. These include non-partisanship and fairness; transparency of sources, methodology and funding; and a commitment to corrections. Facebook is starting with the five above but hopes to grow that list to dozens to quickly get a consensus on a story’s accuracy. ...

Jeff Domansky's insight:

Facebook goes after fake news by fact-checking.

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July 15, 2016 3:11 AM
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Biggest Facebook Publishers of June 2016

Biggest Facebook Publishers of June 2016 | Public Relations & Social Marketing Insight | Scoop.it

We looked at the performance of website content in terms of likes, comments and shares for different publishers in June. Here were the main talking points:


– The Huffington Post retain their place at the top of the rankings as the most engaged publisher on Facebook, followed by BuzzFeed.


– Brexit news coverage, analysis and opinion boosts engagement rates for numerous publications.


– Top publishers shift their engagements to native content strategies.


These were the ten most engaged sites of the month, ranked by total Facebook engagement....

Jeff Domansky's insight:

Who were the biggest publishers on Facebook last month, with data and analysis for the top 25 sites?

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