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Scoop.it!
According to Facebook’s statistics, at the end of 2016, over 65 million businesses had created pages on Facebook.
If you thought that your market or industry was already tough, Facebook can complicate matters even more.
On Facebook, you’re not only competing with your direct competitors, but you’re also competing for attention with everyone else.
That’s why it’s so important to get everything right on your Facebook business page....
Jeff Domansky's insight:
Neil Patel shows a step by step guide to setting up your Facebook business page. Excellent, simple, effective. 9/10 
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In 2017, it's no longer the responsibility of marketing professionals to convince small business owners (SBOs) about the need to be on the various social media networks their current and prospective patrons spend time on, but rather empower them with the tools they need to reach them - nowhere is this more true than on Facebook. As the most-used network by both businesses and consumers - and one that makes its revenue on advertising - it's crucial to explore any available features that Facebook offers to help increase organic reach and improve engagement....
Jeff Domansky's insight:
Basic Facebook tips for your business page.
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There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs, it all depends on who and where you are. Cool Tabs makes apps and widgets that you can put on your Facebook pages to increase engagement and attract new followers. They also offer a performance check-up service and it’s that data that led to these results. Most Engaging CategoriesIt’s nice to have followers but it’s better when your followers actually engage with your posts. In Facebook terms, that could mean anything from leaving a thumbs up or comment to sharing a post with their own followers. Cool Tabs found that people were more engaged with pet posts than any other category. Fictional characters came in a close second. Then we drop quite a bit before getting to “just for fun” and small business posts. Photographer posts round out the top five....
Jeff Domansky's insight:
Practical guide to what content people engage with on Facebook.
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What social media analytics do you use to verify that your Facebook Page is working well?
Jeff Domansky's insight:
Great Facebook measurement tips from Ian Cleary.
Jeff Domansky's curator insight,
August 16, 2015 4:09 PM
Great Facebook measurement tips from Ian Cleary. |
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Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong. If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer..
Jeff Domansky's insight:
HubSpot shows how to make a Facebook Business Page that will draw and sustain an engaged audience. Solid basics!
Jeff Domansky's curator insight,
June 22, 2017 10:52 AM
HubSpot shows how to make a Facebook Business Page that will draw and sustain an engaged audience. Solid basics! 
CCI VAL D'OISE's curator insight,
June 24, 2017 10:33 AM
HubSpot shows how to make a Facebook Business Page that will draw and sustain an engaged audience. Solid basics!
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For many business sites looking to appeal to social media readers, strict business news isn’t all they offer. Increasingly, tech coverage is being folded into business sections, and political news is never too far away from the interests of their target audience. For these reasons, business publishers command a high value audience and standard of content in the digital and social space.
Jeff Domansky's insight:
Lots to learn from these top business sites using Facebook to reach new audiences.
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Imagine if you owned a shop and you could follow up everyone who walked into your shop with an advertisement. You could even change your ad based on what aisles they visited. …the products they picked up …the part of the shop they visited …which cash register they went to ….or didn’t go to. Powerful? Yes!!! Facebook custom audiences are this and much more...
Jeff Domansky's insight:
Are you using Facebook custom audiences to build lists of people you can target with ads in Facebook? Powerful feature, check it out.
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So you've decided to set up a Facebook Page for your company -- or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you're making a smart move.
Jeff Domansky's insight:
Basic but useful tips for effective Facebook business pages.
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Neil Patel shows a step by step guide to setting up your Facebook business page. Excellent, simple, effective. 9/10
Neil Patel shows a step by step guide to setting up your Facebook business page. Excellent, simple, effective. 9/10