Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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July 11, 2017 1:02 AM
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Quick and easy guide on how to get started in livestreaming

Quick and easy guide on how to get started in livestreaming | Public Relations & Social Marketing Insight | Scoop.it
Have something you want to broadcast to the world? You’re in luck — there are now more streaming services than you can shake a microphone stand at, and more ways than ever to find an audience.If the idea of getting started is daunting (I know the feeling, trust me), don’t worry — as long as you know what’s out there and what tools you need, you can get into it in no time. Here are the basics for getting started on a livestreaming platform....
Jeff Domansky's insight:

Quick basics of livestreaming.

Find Maid's curator insight, July 11, 2017 6:29 AM

this article is encouraging and good insight of livestreamming

 

www.findmaid.co.in

Scooped by Jeff Domansky
February 20, 2017 3:10 AM
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Use Facebook Live Video to Set Your Small Business Apart

Use Facebook Live Video to Set Your Small Business Apart | Public Relations & Social Marketing Insight | Scoop.it

Live broadcasting is the latest trend in social media space. Facebook, Twitter, YouTube, and Snapchat are the major social networking sites where live video content is gaining momentum. Millions of small businesses have already used Facebook to deliver great marketing results. Thus, it is logical for them to take advantage of this relatively new feature to differentiate their business and reach a wider audience base.

 

Various statistics suggest that it is the right time to adopt Facebook Live Streaming videos before it becomes overcrowded. According to a study, people watch live videos three times longer than the native videos. Organic reach of video posts is 135% higher than that of the regular posts. Thus, embrace Facebook Live streaming as an inevitable part of your marketing strategy to differentiate your business.

 

Here are a few ideas to help you get started with Facebook Live videos...

Jeff Domansky's insight:

Live video can pay off bigly.

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November 14, 2016 2:47 AM
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7 of the Best Facebook Live Videos We've Ever Seen

7 of the Best Facebook Live Videos We've Ever Seen | Public Relations & Social Marketing Insight | Scoop.it

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works.

 

With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer.

 

Oh, and did we mention the potential live video has for Facebook engagement? Initial data from Facebook revealed that people comment 10X more on Facebook Live videos than on regular videos. Now, we get it. Going live, well, it's kinda scary. What if you mess up? What if the camera wigs out? There are a number of things that could go wrong. But while you're contemplating the risk, a ton of brands are out there engaging their audience in some really exciting and personal new ways.

 

To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we've ever seen. From live debates to intense trainings, you'll get a little taste of everything to inspire you to fire up a stream for your own company....

Jeff Domansky's insight:

Check out these seven Facebook Live examples for tips and ideas to fuel your own Facebook strategy.

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July 26, 2016 2:26 AM
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11 Ways to Use Facebook’s 24-hour Live Streaming for Business

11 Ways to Use Facebook’s 24-hour Live Streaming for Business | Public Relations & Social Marketing Insight | Scoop.it

Given the popularity of live videos, which get 3 times more time spent than recorded videos, the new Facebook feature presents a great opportunity for businesses to interact with their target audience in real time.


Videos are an integral part of Facebook’s vision for the future and the statistics also point to a massive surge in the consumption of video content on the platform. Towards the end of 2015, Facebook attracted 8 billion average daily video views from 500 million users.


They have also adjusted their algorithm so that live videos appear higher in the news feed, giving businesses all the more reason to go live.


Here are 11 ways that businesses can use Facebook’s Continuous Live video for higher customer engagement....

Jeff Domansky's insight:

Facebook's 24-hour live streaming video service is a game changer.

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February 12, 2016 11:43 PM
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Go Live: 4 Tools To Reach More Customers With Live Streaming Video

Go Live: 4 Tools To Reach More Customers With Live Streaming Video | Public Relations & Social Marketing Insight | Scoop.it

Have you experimented yet with the various live streaming apps out there?

This wonderful live television medium helps to create more intimacy and connection with your audience.

The closer your prospects feel to you and your brand, the more loyal and engaged they become. 

Here are four tools out there to help your business expand it's customer reach....

Jeff Domansky's insight:

Quick rundown of four popular life social streaming media channels by Mari Smith.

Jeff Domansky's curator insight, February 12, 2016 11:44 PM

Quick rundown of four popular live social streaming media channels.

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May 9, 2017 1:53 PM
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How to Make Live Video Work Even If You Hate Being on Camera

How to Make Live Video Work Even If You Hate Being on Camera | Public Relations & Social Marketing Insight | Scoop.it

Live video marketing is one of the hottest trends in the industry right now.

Video marketing has been popular for a while now, but recently there’s been a move to live streaming.

There’s something about the immediacy of live video that people just can’t get enough up. Being part of a live stream feels like you’re in an exclusive club.

Brands like NFL and Dunkin’ Donuts have used live streaming to bring fresh new content to their followers. It’s a trend for a reason. 80% of customers prefer live video to blog posts.

It’s easy to do with all the platforms like YouTube, Facebook Live, and Periscope. Other social media networks, like Snapchat and Instagram, have also added live video functionality.

There’s only one problem: Live video is scary.

Jeff Domansky's insight:

Neil Patel has practical advice about making live video work for you.

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Scooped by Jeff Domansky
January 3, 2017 11:32 AM
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5 Facebook Live Success Stories | Simply Measured

5 Facebook Live Success Stories | Simply Measured | Public Relations & Social Marketing Insight | Scoop.it

Facebook Live has been a huge success thus far, with incredible data coming out of various studies and research into the tool. Turns out, people love live video. With over 1.71 billion monthly users on Facebook, your audience is practically endless.


Today we’re going to look at five incredible stories of how brands and businesses are using Facebook Live. You’ll find the inspiration you need to pursue your own success story right here, right now.


What’s So Great About Facebook Live?


Video in general is a very hot topic right now. In 2015, Facebook was able to double its daily video views in just six months, which brought them from 4 billion daily views to a whopping 8 billion!


Even Facebook CEO Mark Zuckerberg believes Facebook will be mostly composed of videos by 2020. Considering that, check out these incredible Facebook Live statistics:...

Jeff Domansky's insight:

Facebook Live should be in your plans for 2017. Impressive case studies.

rodrick rajive lal's curator insight, January 5, 2017 3:35 AM
What is it that makes Facebook Live a success story? I guess it is because of the amount of date coming out of various studies and research, which in turn is being used by different brands and businesses. The provision for video viewing has boosted its viewership statistics. It is high time we introduced videos on our blogs and webpages too, as studies show how integration of video has increased hits and views! This is an important lesson for content marketers obviously!
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November 14, 2016 2:14 AM
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Tips for Great Presentation in Your Facebook Live Content

Tips for Great Presentation in Your Facebook Live Content | Public Relations & Social Marketing Insight | Scoop.it

Facebook Live is a platform that should appeal to anyone who is trying to build a personal brand and establish themselves as a thought leader in their niche. This will encompass a very large proportion of digital marketers and make this a platform that a lot of people start making use of.

 

What this also means is that some of the people reading this and planning on creating live content won’t have much experience with creating video content. So if you’re not an experienced YouTuber, read on to learn some of the tips of the trade that will help you to create more engaging and professional videos….

Jeff Domansky's insight:

Presentation tips for better Facebook Live results.

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July 26, 2016 1:21 AM
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Facebook Live Grew Up Quickly. Here's How Broadcasters Are Jumping In - MediaShift

Facebook Live Grew Up Quickly. Here's How Broadcasters Are Jumping In - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

Facebook Live, the social network’s live broadcast platform, exploded into the consciousness of news organizations – literally – back in April. BuzzFeed’s watermelon/rubber band virality experiment, silly as it was, provided newsrooms a glimpse of the power this tool can hold, even in its infancy.


It hasn’t taken long, however, for Facebook Live to grow up.In the past month, Facebook Live has broadcasted to the world everything from a Congressional sit-in for gun control to the immediate aftermath of a police officer shooting an African-American man during a traffic stop in Minnesota.


Broadcast newsrooms, in particular, seem primed to shine on a platform like Facebook Live. They’re already used to going live multiple times a day and employ talent who are already comfortable on air. The key, though, will be a willingness to tell stories in different ways than they’re told on TV or radio....

Jeff Domansky's insight:

Newsrooms are testing new styles of reporting news using Facebook Live.

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