Public Relations & Social Marketing Insight

Here’s what we know, so far, about Facebook’s recent disclosure that a shadowy Russian firm with ties to the Kremlin created thousands of ads on the social media platform that ran before, during and after the 2016 presidential election:

The ads “appeared to focus on amplifying divisive social and political messages across the ideological spectrum,” including race, immigration and gun rights, Facebook said.

The users who purchased the ads were fakes. Attached to assumed identities, their pages were allegedly created by digital guerrilla marketers from Russia hawking information meant to disrupt the American electo

Over the past couple months, Facebook has been slowly rolling out the ability to add video cover images to Facebook pages. We first noticed it (and loved it!) on Buffer’s Facebook page. We’ve also been excited to see several of our customers use Animoto videos for their Facebook cover videos, including Kim Winey Photography and Carey Vines Photography.

Want to make a video cover for your Facebook page? We’ll show you how to see if you have access to the feature, how to make your video, and how to post it to your Facebook page....

According to Facebook’s statistics, at the end of 2016, over 65 million businesses had created pages on Facebook.

If you thought that your market or industry was already tough, Facebook can complicate matters even more.

On Facebook, you’re not only competing with your direct competitors, but you’re also competing for attention with everyone else.

That’s why it’s so important to get everything right on your Facebook business page....

The truth about business is that no matter how great your products are, you won’t be able to sell anything if no one knows you exist.

Your business relies on marketing to guide consumers to your products.

And that’s why today, I’m going to show you what makes Facebook such a powerful tool for targeting on social media.

If you’re new to the world of social media marketing, don’t worry. I’m going to show you the step-by-step process to building and managing a Facebook Business page that will convert....

Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.

It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?

Wrong.

If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.

For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer..

Similar to the other marketing endeavors, to create a plan for Facebook, you’d have to establish your goals, research your target audience and competitors, create your own content strategy based on the analysis and continuously review and adapt at regular intervals.

To help you get a better grasp on how to plan your Facebook content, here is a short, but detailed 4-step guide that covers the topic. Let’s discuss!...

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers.

As a social media marketer, it is worrying to see these trends.

But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you.

In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for us....

Learn to grow a specialized audience on Facebook by including interests that are related to your products in your ad targeting.

While brands have been buying ads for niche audiences on Facebook for years, they’ll soon be able to target ads down to the specific household.

Just in time for the holiday-planning season, the social network is introducing a new household audience feature that will let brands direct ads to entire families or to specific people within a household. The tool, which the company announced today, could help aim ads at people who influence purchasing decisions and other ads to the people making the actual purchases.

Here’s how it works: Brands can select a source audience—a custom audience uploaded to Facebook that represents their customers based on an email list, for instance—and then turn on the household audience feature to reach not just the person they’re targeting, but also other people in the same household....