Public Relations & Social Marketing Insight
444.6K views | +3 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
June 17, 2016 3:04 AM
Scoop.it!

Marketing in the Selfish Economy - Brian Solis

Marketing in the Selfish Economy - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it

The future of marketing is incredibly selfish. It has to be. We’re becoming a generation of accidental narcissists who want things our way, when and how we want it. But it’s not as bad as it sounds. It’s just an inevitable effect of technology’s impact on our lives. It’s how marketing responds that counts.


The key though is accept that to reach and engage a generation of narcissistic customers, the future of marketing has little to do with marketing at all¾at least in the traditional sense.


The future is instead personal at scale and that starts with getting to know people and appreciating them for their differences and similarities.


Technology has never been more human. The digital breadcrumbs that are left behind from devices, connections and engagement tell us more about people then ever before. The question is, are we paying attention?


Welcome to the #EGOSYSTEM.


With every new device, app and network, technology is placing us at the center of our own universe. Everyone and everything orbits our avatars in each social network and app. Everything we share invites engagement in the moment. Whenever we need something, there’s an app for that. We multitask and thrive in an era of information overload. We balance FOMO (fear of missing out) with JOMO (joy of missing out)....

Jeff Domansky's insight:

Selfish marketing challenges ahead according to Brian Solis.

No comment yet.
Scooped by Jeff Domansky
February 8, 2016 11:46 PM
Scoop.it!

AI's Biggest Danger Is So Subtle, You Might Not Even Notice It

AI's Biggest Danger Is So Subtle, You Might Not Even Notice It | Public Relations & Social Marketing Insight | Scoop.it

The rise of artificial intelligence has been met with reactionary fears of robots taking over. We’ve all seen the movies. What’s left out of this conversation is a more practical threat. We should be concerned that AI will be hijacked, not by rogue computers out to destroy mankind, but by people with ulterior motives.

A basic form of AI already here is called decision support. It helps us make decisions based on our behavior: Recommendation engines suggest just the right items for us to buy, and navigation systems tell us the best way to drive home. As AI advances, it will embed itself even deeper into our social fabric, shaping everything from how we do business to how we receive medical care.

So what happens when AI-powered assistance is so commonplace that we become dependent on it?

Fear of Deciding Alone, aka FODA. When deeply quantified support is readily at hand, we may grow to doubt many of the decisions we make without support. There is an apt parallel in FOMO (fear of missing out), a silly meme with serious underpinnings: Social media has warped our human instinct for recognition from our peers, creating a landscape in which we present the best versions of ourselves. Life looks like one big party, and if we don’t keep up, we miss all the fun. FODA is borne from the same human desire, only in this case we look to machines, not each other, for validation....

Jeff Domansky's insight:

FODA (fear of deciding alone) is an interesting artificial intelligence concept and one that has implications for marketing and social marketing. For example, word-of-mouth is one of the most powerful marketing tools available. If you can harness FODA, you have the stuff of science fiction.

No comment yet.
Scooped by Jeff Domansky
August 19, 2015 1:21 AM
Scoop.it!

FOMO Marketing in the Age of Social Media

FOMO Marketing in the Age of Social Media | Public Relations & Social Marketing Insight | Scoop.it

Whether we’d like to admit it or not, social media has fundamentally changed our culture. This is clearly visible in the way people share and consume content.


Citizens of the internet don’t want to miss anything and are constantly try to impress others with their ability to stay up to date with evolving stories and trends.


Researchers and behavioral psychologists believe this cultural desire to be relevant is tied to a fear of missing out (FOMO). As marketers, it’s important to understand how FOMO can be leveraged for maximum results....

Jeff Domansky's insight:

There are plenty of ways to leverage society's collective fear of missing out (FOMO) without compromising your corporate integrity.

No comment yet.
Scooped by Jeff Domansky
April 19, 2016 2:17 AM
Scoop.it!

149 Marketing Acronyms that Every Online Marketer Needs to Know

149 Marketing Acronyms that Every Online Marketer Needs to Know | Public Relations & Social Marketing Insight | Scoop.it

Acronyms also have a practical benefit. They save characters when you are trying to message on Twitteror even just trying to keep your communications short and snappy.


To get you started I have compiled a comprehensive list of the social media and marketing acronyms that you absolutely HAVE to be familiar with if you are going to go anywhere in the digital world.


But the rest of the work is up to you, new acronyms pop-up regularly and you need to make sure you understand them and use them to remain relevant online....

Jeff Domansky's insight:

This article has a comprehensive list of marketing acronyms you should be familiar with if you are going to go anywhere in the digital world.

No comment yet.
Scooped by Jeff Domansky
October 29, 2015 2:03 AM
Scoop.it!

How to Drive eCommerce Sales Without Discounting | The Conversion Scientist

How to Drive eCommerce Sales Without Discounting | The Conversion Scientist | Public Relations & Social Marketing Insight | Scoop.it

The fear of missing out is an emotional trigger that undeniably leads to people clicking the purchase button in higher numbers. And when I think about companies moving away from discounts, I’m reminded of the epic fail that was JC Penney’s rebranding and decision to stop using coupons in favor of lowering prices across the board. When the coupons went away, so did millions of dollars.


But what if discount culture isn’t helping you reap the benefits you think it is? Slant’s infographic makes the case that maybe you should reconsider discounts. If the thought of losing out on the upcoming money-spending frenzy that is the holiday shopping season is frightening, this infographic isn’t just dropping bad news on you and fleeing the scene. It also gives actionable solutions that are proven to drive sales....

Jeff Domansky's insight:

Discounting is a holiday shopping trend that almost every eCommerce site uses. But is it doing more harm to your company than good?

No comment yet.