Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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March 1, 2016 12:55 AM
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Are You Using the New Social Media Platforms to Aid Your Business? | NewsCred Blog

Are You Using the New Social Media Platforms to Aid Your Business? | NewsCred Blog | Public Relations & Social Marketing Insight | Scoop.it

Social media is forever evolving. The Facebooks and the Twitters have an established position in the industry, but the ideas and gimmicks are stale. They have become part of the background noise. That’s led to the rise of new social media platforms.


The statistics say that 2.1 billion people have social media accounts. This represents just under a third of the entire population of the world. But this evolving business is evolving yet again. Becoming an early adopter of new social media can pay dividends.


Not only is this article going to show you how to do it, but it’s also going to show you which new social media platforms you should keep tabs on....

Jeff Domansky's insight:

New social channels? How about Ello, Medium and We Heart It?

Stephania Savva, Ph.D's curator insight, March 3, 2016 8:37 AM

New social channels? How about Ello, Medium and We Heart It?

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September 28, 2014 3:06 AM
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Ello: Inside the Social Network That's Stealing Facebook's Lunch

Ello: Inside the Social Network That's Stealing Facebook's Lunch | Public Relations & Social Marketing Insight | Scoop.it

...As it turns out, Ello was founded by entrepreneur iconoclast Paul Budnitz, founder of online retailer Kidrobot and Budnitz Bicycles. Although Ello rolled out just this summer, and is open to new users on an invitation-only basis, the New York Observer's BetaBeat blog reported today that it was experiencing sign-up requests of about 31,000 an hour.


For the past couple of weeks, Facebook has gotten a lot of flack from members of the LGBT community whose pages have been shut down because some, particularly those in the transgender community, use invented or chosen names. Some do this to avoid persecution in their communities, others do it because they are artists and peformers who have reinvented themselves. (We're thinking Ru Paul's Drag Race here.)


Facebook says it insists on real names to prevent fraud and abuse and other types of bad behavior on the network. It's unclear, however, why drag queens and transgender people have been singled out in recent weeks. 


In contrast to Facebook, Ello is ad-free, and it has no real name policy. While its look is pretty minimal, Ello's blackened out smiley face logo is somehow reminiscent of the hacker group Anonymous, and it reads quite differently from the innocuous look of Facebook's interface.


Ello's manifesto also tries to burnish its non-mainstream cred. Here's what it says....

Jeff Domansky's insight:

Facebook killer? The new, scrappy Ello is the social network of choice for disaffected users of Facebook. Here's why.

Benjamin Labarthe-Piol's curator insight, September 28, 2014 5:49 AM

To be followed

Marco Favero's curator insight, September 28, 2014 8:51 AM

aggiungi la tua intuizione ...

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October 4, 2014 4:05 AM
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How Publishers Are Crafting Their Ello Strategy | Contently

How Publishers Are Crafting Their Ello Strategy | Contently | Public Relations & Social Marketing Insight | Scoop.it

Ello may consider itself a place where brands are unwelcome, but publishers are already starting to set up shop on the most viral social network since Snapchat burst onto the scene in early 2013.


As it rides a wave of anti-ad and anti-Facebvook sentiment, it still remains to be seen whether Ello is the next GM or the next Tucker Corp. Nevertheless, brands like Newsweek, The Wall Street Journal, CNET, Adweek, The Guardian, Salon, The Independent and re/code are already staking a claim on the platform with new accounts delivering modest streams of content.


For publishers, adopting a new platform requires staking time and resources. So how does a news operation hedge that bet when it comes to a new social platform with plenty of buzz but an uncertain future?...

Jeff Domansky's insight:

Can publishers and content marketers resist turning Ello into a train wreck? Despite the new social platforms and. Fertilizing manifesto come marketers are already staking their claim in a social media Klondike Gold Rush.

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