Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
January 17, 2017 2:34 AM
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For the First Time in 17 Years, People’s Trust Declined in Every Kind of Institution We Asked About

For the First Time in 17 Years, People’s Trust Declined in Every Kind of Institution We Asked About | Public Relations & Social Marketing Insight | Scoop.it

We are living in an era of backlash against authority. So far, government and the media have borne the brunt of populist anger, while businesses have remained above the fray. Past protest movements such as Occupy Wall Street notwithstanding, mass outrage has yet to be directed squarely at the business elite. But there are signs that this is changing.


For 17 years the Edelman Trust Barometer has surveyed tens of thousands of people across dozens of countries about their level of trust in business, media, government, and NGOs. This year was the first time the study found a decline in trust across all four of these institutions. In almost two-thirds of the 28 countries we surveyed, the general population did not trust the four institutions to “do what is right” — the average level of trust in all four institutions combined was below 50%.


We also discovered a staggering lack of confidence in leadership: 71% of survey respondents said government officials are not at all or somewhat credible, and 63% said the same about CEOs. The credibility of CEOs fell by 12 points this year, to 37% globally. By comparison, 60% of respondents trusted “a person like yourself” — on a par with trust in a technical expert or an academic....

Jeff Domansky's insight:

New results from Edelman’s annual research on trust and "leadership" is taking heat as trust in CEOs, government leaders and even NGOs drops.

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Scooped by Jeff Domansky
February 24, 2015 1:40 PM
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Edelman Severs Relationship with Big Oil Lobby Agency Foregoes Giant Profits

Edelman Severs Relationship with Big Oil Lobby Agency Foregoes Giant Profits | Public Relations & Social Marketing Insight | Scoop.it

Last summer, PR giant Edelman became the focus of negative media attention when it became known that the agency was open to representing so-called "climate deniers." A perception of environmental callousness was furthered when an internal email from Edelman somehow reached the Climate Investigations Center, in which the firm's then-CEO and U.S. president Mark Hass said it was not necessary that he comment on the agency's stance on which clients it will or won't take.

Suddenly, a full-scale attack was launched against Edelman by many media outlets, painting the firm as a greedy organization that prioritized profits over principle. The episode sparked a months-long PR crisis for Edelman (no, the irony was not lost) and involved firm chairman Richard Edelman issuing a statement confirming the agency's commitment to climate-change science, and dismissing Hass. Like most crises, this one passed over—but it was not easily forgotten by the agency....

Jeff Domansky's insight:

Client or agency driven shake up? Time will tell.

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Scooped by Jeff Domansky
December 29, 2016 1:31 AM
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6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers | Public Relations & Social Marketing Insight | Scoop.it
In 2016, we've seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we're going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas we've identified as part of Edelman Digital's annual trends predictions for 2017.
Jeff Domansky's insight:

Edelman shares it's digital trend predictions.

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