MarkeFour principles from the book that changed David Ogilvy’s life | MarketingExperiments | Public Relations & Social Marketing Insight |

Hopkins summarized his theory of advertising in a short, easy-to-digest, book called Scientific Advertising. This was Ogilvy’s go-to book. I remember the first time I read through it.

What really struck me about it was its relevance to what we were discovering (or I guess is should say rediscovering) almost a century later here

Now, I confess, I am only on my third round through this book, so I know I am not quite yet fit to work for Ogilvy, but I thought it would be fitting to share with you a few of Hopkins principles that seem relevant for us to remember nearly 100 years later....