We are not fish and advertising is not food — Medium | Public Relations & Social Marketing Insight | Scoop.it
This is how the Internet looks to the advertising business today:

This is how they approach it:

And this is the result:

Fred Wilson calls that result “data pollution.” (See here, starting at about 23 minutes in.)

What’s wrong with this view, and this approach, is the architectural assumption that:


We are consumers and nothing more. Fish in a bowl.
The Net — and the Web especially — is a container.
Advertisers have a right to target us in that container. And to track us so we can be targeted.

Negative externalities, such as the miseries we suffer as a consequence, hardly matter.

This can all be rationalized as an economic necessity.