Public Relations & Social Marketing Insight

As innovators, we are always chasing that question: What will cause someone to buy?

To get the right answer, you first have to be asking the right questions.Jobs-to-be-done is a theory, developed by Clayton Christensen at Harvard, that helps you ask the right questions.[Note: I’m broadly using the words products to include services and purchase to include “use” in the case of ad supported services and products.]

First let’s start with some examples....