Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
July 23, 2015 3:22 AM
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How Do CEOs Consume Content? Quartz Asked 940 Executives to Find Out

How Do CEOs Consume Content? Quartz Asked 940 Executives to Find Out | Public Relations & Social Marketing Insight | Scoop.it

Mobile first; everything else, a distant second

Nearly 75 percent of respondents said they primarily consume content on mobile devices (50% said mobile phones specifically), a quarter of executives claimed to consume content primarily on desktops, and only one percent said they relied on print materials for news content.


The inbox is the new homepage (email still rules)

Executives are less likely to jump from homepage to homepage when looking for news, because most of what interests them already lives within their inbox. About 60 percent of respondents say they get their news from an email newsletter....

Jeff Domansky's insight:

Quartz shares takeaways from global survey of CEOs and top executives to find out why and how they consume and share content, including news and branded content.

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Scooped by Jeff Domansky
February 23, 2015 8:56 AM
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4 Reasons Why CEOs Should Have Their Own Web Presence | ChiefExecutive.net

4 Reasons Why CEOs Should Have Their Own Web Presence | ChiefExecutive.net | Public Relations & Social Marketing Insight | Scoop.it
You might prefer to defer publicity and communications tasks to your communications director or VP, but there is tangible value to having your own web presence. Here are 4 ways building your reputation online can help your company....
Jeff Domansky's insight:
Here's why social media matters to CEOs.
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Scooped by Jeff Domansky
May 25, 2015 1:05 PM
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CEOs are finally embracing social. What does it mean to you? | Mark Schaefer

CEOs are finally embracing social. What does it mean to you? | Mark Schaefer | Public Relations & Social Marketing Insight | Scoop.it

An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social media, more than double of what the same study found in 2010.

The findings are interesting because not long ago being social was once considered too risky, the article said. CEOs feared that saying the wrong thing online would ignite a firestorm of antagonists, dissatisfied customers, and disgruntled employees, who could threaten the company’s reputation. Now, having a digital strategy integrated across multiple channels is the new mandate to neutralize criticism. It’s become more important to transparently tell the company’s story and join the conversation.

Research  shows that five significant trends over the past five years have contributed to CEOs’ increased sociability....

Jeff Domansky's insight:

At last. CEOs are finally embracing social media.

CESSON's curator insight, May 28, 2015 6:22 PM

This increase in social media in top business is a very good sign, nice news to hear. 

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June 4, 2013 2:16 AM
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7 Social Media Tips for CEOs | Mashable

7 Social Media Tips for CEOs | Mashable | Public Relations & Social Marketing Insight | Scoop.it

Businesses can no longer afford to have top leaders sit on the social media sidelines, a new study finds. More than three-quarters of executives worldwide believe it is a good idea for CEOs to participate in social media, the research from public relations firm Weber Shandwick and research partner KRC Research found.

 

The study identified a wide array of benefits that come with top executives who are socially active online. More than 70% of those surveyed said CEO sociability increases information-sharing throughout the business, improves company reputation, demonstrates innovation, humanizes the company and improves business results....

Jeff Domansky's insight:

Social CEOs can have a communications domino effect on and within their organizations.

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