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In October 2016, Nigeria-based BalogunMarket.ng launched an app that allows users to buy products and services via chat. The online marketplace was developed to make the goods sold at Balogun Market in Lagos more accessible by allowing customers to avoid travel and high temperatures in the city.
Users can browse products and complete sales through the app, along side interacting with sellers and haggling for products through BuyChat, the in-app chat function called. Shoppers can also book flights and hotels, order food, and connect with local brands.
BuyChat. One way e-commerce works in Nigeria with potential for other developing economies.