Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
January 10, 2016 10:35 AM
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Evolution: What Does the Future of Social Marketing Look Like? | Social Media Examiner

Evolution: What Does the Future of Social Marketing Look Like? | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

When asked about major changes in social media that have taken place between his first book and today, Brian talks about creating an infographic called The Wheel of Disruption while he was writing What’s the Future of Business? The infographic showed all of the things that were disrupting industries, with an emphasis on brand, marketing and engagement.


He explains that then and now, the three things Fred Wilson once called The Golden Triangle are at the core of everything.Brian goes on to discuss how wearables, augmented reality and services like Uber, Instacart, Postmates, Amazon, Drone Delivery and Google Express are creating disruption not only on technology fronts, but also on behavioral and expectation fronts at a human level....

Jeff Domansky's insight:

In this episode Brian Solis explores how social media has changed and how it continues to evolve.

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Scooped by Jeff Domansky
April 17, 2014 9:46 AM
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Technology Isn’t The Only Answer to Digital Disruption

Technology Isn’t The Only Answer to Digital Disruption | Public Relations & Social Marketing Insight | Scoop.it

What’s the difference between disruptive tech and that of emergent or innovative technology?


...Instead of reacting to technology trends at departmental levels, some progressive, brave and tireless strategists (aka change agents) are investing in a more comprehensive campaign of digital transformation.


The goal is to invest in informed models that help businesses recognize opportunities, overcome challenges, and make decisions to stay in step, if not ahead of digital customers. Digital transformation is in fact, the next big thing in customer experience and ultimately how business is done....

Jeff Domansky's insight:

It's the human factor! Research by Brian Solis on the impact of disruption and adaptation of new technology is essential reading for marketing, PR and Digital strategists. 10/10

Scooped by Jeff Domansky
August 26, 2014 11:59 PM
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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.


This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.


To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.

Jeff Domansky's insight:

It's not about demographics, it's about Connectivity says Brian Solis.

Idris Grant's curator insight, August 28, 2014 4:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 2014 4:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

Mike Donahue's curator insight, August 29, 2014 5:29 PM

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.

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February 2, 2014 1:18 AM
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Brian Solis' Conversation Prism Catalogs The Best Social Platforms - Search Engine Journal

Brian Solis' Conversation Prism Catalogs The Best Social Platforms - Search Engine Journal | Public Relations & Social Marketing Insight | Scoop.it

Brian Solis has released version 4.0 of his conversation prism, which is “a visual map of the social media landscape.” Created in 2008, the prism was inspired by a social network graphic called the “Social Media Starfish” developed by Darren Barefoot and Robert Scoble in 2007.This ongoing study on cataloging social platforms and how they are used can help digital marketers and other online professionals identify the best platforms to promote their events, content, and products. The most recent, updated version is above....

Jeff Domansky's insight:

I like Brian Solis' Conversation Pism. It's a great infographic.

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