Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
November 12, 2016 10:46 AM
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Consumers begged Lego to stop supporting an intolerant tabloid—and Lego listened

Consumers begged Lego to stop supporting an intolerant tabloid—and Lego listened | Public Relations & Social Marketing Insight | Scoop.it

RLego first responded to Jones with a noncommittal statement, writing, “We continuingly evaluate and develop our partnerships and approach to those, in order to ensure that we are present on the best possible platforms for reaching children and parents.”

 

But today, after hundreds more comments echoed Jones’s sentiment, Lego changed its tone.

 

“Hi Bob! Our agreement with The Daily Mail has finished and we have no plans to run any promotional activity with the newspaper in the foreseeable future,” the company announced on Facebook.

 

Stop Funding Hate, a British anti-hate group that sprung up shortly after the Brexit vote, and now lobbies companies to stop doing business with British tabloids, also pressured Lego to cut ties with the Daily Mail. Lego confirmed to the group on Twitter that it would no longer advertise in the tabloid....

Jeff Domansky's insight:

Lego said today that it will terminate all of its promotions and ads in the Daily Mail, just days after consumers and anti-hate advocacy groups urged the world's biggest toy company to stop doing business with the controversial British tabloid. New PR and marketing skills will be needed in the brave new exit-world.

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Scooped by Jeff Domansky
June 28, 2016 5:57 PM
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PYMNTS Daily Data Dive: The Brexit eCommerce Destruction Edition | PYMNTS.com

PYMNTS Daily Data Dive: The Brexit eCommerce Destruction Edition | PYMNTS.com | Public Relations & Social Marketing Insight | Scoop.it

The good news today regarding the Brexit situation is that the news hasn’t gotten worse. The markets were looking a bit more bullish this morning as early gains in Europe pushed the U.S. markets toward clawing back some of the value that evaporated like water on a hot dish over the last few days.

The damage, however, has been profound — and it is still uncertain whether the break in the plunge today is a sign of turnaround now that everyone has calmed down a bit, or a temporary breather before the next big plunge. The damage has also been uneven, with some segments in line to get hit particularly hard. Segments like eCommerce.

What does it look like by the numbers?...

Jeff Domansky's insight:

Brexit by the numbers puts everything in a bigger economic context.

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Scooped by Jeff Domansky
June 27, 2016 5:59 PM
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Why the Remain Campaign’s Persuasion Strategy Backfired

Why the Remain Campaign’s Persuasion Strategy Backfired | Public Relations & Social Marketing Insight | Scoop.it

For supporters of Britain staying in the EU, a simple question remains this morning: How did we fail to persuade voters of our position? Steve Martin, director at Influence at Work in London and best-selling author of several books on persuasion, spoke with HBR about the ways in which the Remain advocates’ message failed to get through, or even backfired. Martin was joined by Joseph Marks, a behavioral scientist on his team.

HBR: From a persuasion science point of view, how do you explain the vote for Britain’s exit from the EU?
Steve Martin: There seems to have been a focusing effect. The Leave side made sure that immigration became a focus. Not only a focus but the focus. And once that’s a focus it’s hard to get other messages through. What we see is all there is. Danny Kahneman said that clearly. We can only pay attention to a limited number of things and if we see that immigration story every day, that’s what affects us more than a rational argument that predicts what would happen if we left.

But they saw the economic arguments every day, too. Why couldn’t the Remain side focus the voters on that?
Joseph Marks: I think both campaigns were built around fear of loss. One was what we’re losing in terms of immigration coming in. And one was loss to the economy and your pocket. Normally that wins. That’s number one. But right now, you can see that immigration issue as happening now, in the present, whilst the economy is doing well. In the optimism literature, we’ve seen that people are generally optimistic about their own futures when the economy is good, so that’s maybe how the economic argument lost to something that feels more pressing to people. So ironically the very people who helped get our economy on track created an environment that makes it harder to communicate their message of potential negative impacts of leaving the EU. The health of the economy created a good economic environment that had a disproportionate influence over decision making at that moment....

Jeff Domansky's insight:

Valuable lessons from Brexit for marketers and politicians alike.

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Scooped by Jeff Domansky
July 19, 2016 6:12 PM
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No Strategy Please, We’re British — Medium

No Strategy Please, We’re British — Medium | Public Relations & Social Marketing Insight | Scoop.it

Boris Johnson’s latest column for the Telegraph is a marvellous specimen of an emergent school of political thought: Bloody Brilliant Brexit Britishism. Here’s a snippet:
And that gives us a chance not just to do new trade deals, but to think of ourselves once again as a truly global Britain using our unique voice — humane, compassionate, principled — to do good around the world, and to exploit growth markets to the full. link


How splendid. Here’s another cracking example of the genre: Priti Patel‘s got some cracking news, just wait til you hear this, guys!
We are already seeing our friends in the Anglosphere sending us positive messages on future trade deals, and it is clear that the US wants us at the front of the queue rather than the back…As a beacon of global free trade and enterprise, we should go into our negotiations with the EU with confidence that we can achieve fair terms of withdrawal. link

 

Cool! What are you all worrying about, you idiots, we’re a beacon! We’ve got confidence! And, and and and, we’ve got some amazingly positive messages, and — holy shit! — have you seen how big these imaginary trade deals are?!...

Jeff Domansky's insight:

While post-Brexit Britain burns, Boris Johnson leads the British cheerleaders in their "Bloody Brilliant Brexit Britishism". If I was young and living in Britain might be getting ready to pack up and leave because cheerleading is not substance. 

lieshitting's comment, July 20, 2016 4:54 AM
Great
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June 27, 2016 6:36 PM
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The Brexit could shake up the UK media industry

The Brexit could shake up the UK media industry | Public Relations & Social Marketing Insight | Scoop.it

It's unclear if the Brexit will have any specific effects on the digital media industry in the short or long term, but there are numerous potential consequences already on the table.

Earlier this month, Group M, the global media arm of WPP, tweaked its TV and newspaper ad spend forecast to compensate for a potential Brexit, according to The Guardian. Previous forecasts said U.K. TV ad spend would grow 7.1% in 2016, but that number drastically reduced to 2.6%. Furthermore, Group M lowered its total U.K. ad spend growth estimates from 7.2% to 6.3%.

This decrease stemmed from ad buyers' hesitation to spend money in the weeks before the referendum. Had the U.K. voted to remain in the EU, the ad market likely would have stabilized. But a vote to leave would have placed more downward pressure on U.K. ad spend, according to Sir Martin Sorrell, the CEO of WPP.

But even with these adjustments, the estimates still place the U.K. as one of the fastest-growing ad markets.

Jeff Domansky's insight:

What's ahead for the UK media industry after Brexit?

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Scooped by Jeff Domansky
June 25, 2016 11:19 PM
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WTF: What Brexit means for the UK media industry - Digiday

WTF: What Brexit means for the UK media industry - Digiday | Public Relations & Social Marketing Insight | Scoop.it

On Thursday, Britain made its choice.

The vote to leave the European Union prevailed by a razor-thin margin, dividing and shocking the country. Markets responded negatively, with the pound tumbling to its lowest since 1985, and prime minister David Cameron announcing he will pass on the baton to someone from the leave campaign.

The only certain thing now is that there will be plenty of uncertainty to come, while the U.K. figures out what happens next. Here’s a rundown of what Brexit could mean for the U.K. media industry.

With there be any immediate changes?
Not really, no. Negotiating the terms with which the U.K. exits — like setting up alternative trade deals — will take at least two to three years. During that time the U.K. will remain under the E.U.’s jurisdiction.

The U.K. will be at the table, but it won’t participate in shaping future E.U.-wide laws or deals that could affect the country — like the GDPR, the new European data laws that Brits will still have to comply with....

Jeff Domansky's insight:

Uncertainty and changes ahead for the media industry in the UK.

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