Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
April 1, 2017 1:43 AM
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The History of April Fools' Day

The History of April Fools' Day | Public Relations & Social Marketing Insight | Scoop.it

The oldest known “April Fools’ Day” type tradition, Sizdah Bedar, can be found in Iran and has been going on since around 500 BC.  The event is simply a ceremony of sorts where people go spend the day outside and have a picnic.  It is also traditional for people to play pranks on one another during the day.  This celebration usually happens on April 1st, but can occasionally occur on April 2nd.


April Fish!  In certain countries, such as Belgium, France, and Italy, it is a tradition, particularly among children, to try to tape little fish-cutouts on people’s backs without them knowing and then shout “April Fish!” (obviously not in English ;-)).  The earliest reference to “April Fish” seems to be from around the 16th century from Eloy d’Amerval, a French poet....

Jeff Domansky's insight:

History of April Fools Day.

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Scooped by Jeff Domansky
April 1, 2017 1:05 AM
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April Fools' Day 2017: Our Roundup of All the Best Brand Hoaxes

April Fools' Day 2017: Our Roundup of All the Best Brand Hoaxes | Public Relations & Social Marketing Insight | Scoop.it

April Fools’ Day falls on Saturday this year, which leaves brands caught between wanting to roll out their hoaxes on Friday, to reach the millions captive at their work computers, or waiting for the big day itself.


Here at AdFreak, we’re going to split the difference—cover all the good ones that come out on Friday, then update the list on Saturday and throughout the rest of the weekend.


Below, check out this year’s shenanigans. And email me and Tim with any good ones we missed....

Jeff Domansky's insight:

See all of this year’s coolest and funniest April Fools pranks.

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