Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
October 4, 2014 3:07 AM
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The Most Hated Design Trend Is Back | Co.Design

The Most Hated Design Trend Is Back | Co.Design | Public Relations & Social Marketing Insight | Scoop.it

Like other smartwatches, Apple's Watch is embracing skeuomorphism.


But that's okay: It needs to.


Whatever the Apple Watch is, it's not a watch. Not really. Nor is any smartwatch: the Moto 360, the Pebble, or the Samsung Gear Live. It's an entirely new class of device. But it doesn't look like a new device. It mostly resembles a watch. That's because Apple (and other gadget makers) are turning to an old frenemy to help wrap their heads around these things: skeuomorphic design.


What is skeuomorphism? In the software world, it's all those buttons, shadows, gradients, chrome, and textures that designers use to make digital software resemble the real-world objects they're meant to replace. It's the calendar app bound in virtual cowhide, or the podcast app that looks like an ancient reel-to-reel tape recorder. It's a design language of digital fakery that Apple stuck to until Jony Ive blew out of the airlock with iOS 7. In the case of the Apple Watch, it's the wrist-based computer that resembles an analog timepiece in form alone.


But despite Apple's big move away from these principles last year, it had hood reason to follow along with other smartwatch makers and revisit the concept with its watch: Skeuomorphism is good at teaching people how to use new technology. In the words of our own John Pavlus, the iPhone's use of skeuomorphism was "a canny and monstrously effective solution to a daunting problem: how to make an input method once only seen in science fiction movies seem as normal and friendly as... well, as dialing a phone."...

Jeff Domansky's insight:

Word of the day - skeuomorphism. It's also valuable design principle worth knowing when you look at wearable technology and other high tech design principles.

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Scooped by Jeff Domansky
September 10, 2014 3:46 PM
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What Top Designers Think Of Apple's New Smartwatch

What Top Designers Think Of Apple's New Smartwatch | Public Relations & Social Marketing Insight | Scoop.it

Today, Apple unveiled three new products: the iPhone 6 and iPhone 6 Plus, and the Apple Watch, Cupertino's first (and long rumored) foray into the wearables category. We asked three top industrial designers their thoughts about the new products: Gadi Amit, of New Deal Design, which designed the Fitbit and Lytro; Brett Lovelady of Astro Studios, which did the Xbox 360; and Dana Krieger formerly withTeague, now with Astro Studios' Minus 8 watch brand. Here's what they had to tell us....

Jeff Domansky's insight:

Interesting take on the Apple Watch and iPhone 6 from three top creative designers.

Tony Pham's curator insight, September 14, 2014 9:56 PM

apple is approaching the news products. 

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September 16, 2014 10:57 PM
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The Real Reason You Don't Care About The Apple Watch

The Real Reason You Don't Care About The Apple Watch | Public Relations & Social Marketing Insight | Scoop.it

Why is the Apple Watch a bit, well, boring?


Because the next set of problems Apple has to solve is so much less fun than the last....

Jeff Domansky's insight:

Interesting point of view on Apple's newest creation, the market and the marketing challenge.

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Scooped by Jeff Domansky
September 9, 2014 5:44 PM
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Guy walks into a bar wearing new Apple Watch... | The PR Coach

Guy walks into a bar wearing new Apple Watch... | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it
Jeff Domansky's insight:

Guy walks into a bar wearing new i-Watch w Apple Pay. Waves arms and inadvertently buys a round for everyone #marketing #PR @Pogue
 

New #Apple i-Watch still won't help me find my damn car keys! #Marketing #PR #humor @Pogue

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