Program Planning and Budgeting
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Program Planning and Budgeting
Establishing objectives and budgeting for the promotional program
Curated by Sam Russell
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Rescooped by Sam Russell from communicating with consumers!

Strategy of Social Media Marketing Infographic

Strategy of Social Media Marketing Infographic | Program Planning and Budgeting |

We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.


This infographic of social media marketing will help  to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.

Via Lauren Moss, Brian Yanish -, Delzin Balsara
Sam Russell's insight:

This article explains how social media marketing has grown in recent years. social media in itself has rocketed as far as users and so should the rate of marketing through it. If we look at how often sites such as twitter and FaceBook are used, it is a daily thing, for some people its religious to check their personal profiles as soon as they wake up. this has opened up the perfect gap for social media marketing

Enoxh's comment, May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment, May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
Retro Social Media's curator insight, May 15, 2013 1:13 PM


Rescooped by Sam Russell from Business Planning!

Six Reasons Why You Need a Business Plan

Six Reasons Why You Need a Business Plan | Program Planning and Budgeting |

If you’re embarking on a startup or a new expansion or just want to assess your current business, the powers that be always suggest you write a business plan.


But in today’s fast moving climate, it seems so old school. Does anyone use these things anymore?


Turns out they do. And for good reason. Here are some good reasons....

Via paulgreen
Sam Russell's insight:

Do companies even need to use a business plan when starting up or expanding? This article disscusses how companies can succeed using a business plan. A business plan is important as it provides an objective for future results. Even though it may be supposidly 'old school' having a business plan has been effective in achieving success.

Deelan Patel's comment, April 9, 2013 4:11 PM
i believe companies should have a business plan, whether it massive or small, its a good idea for business to have one. it will help keep the business focused and on track on what they are meant to be achieving.
Georgia Kirkham's comment, April 9, 2013 4:35 PM
Having a business plan couldn.t hurt. This article seemed to be directed towards those strating up a new small family owned comapny. I feel for companies like this it is often peoples own savings involved etc. A business plan should give those invested in the start up business, whether it be actual financial investment or just pratcicle, emotional investment a business plan is something that is needed to use as a plan for the future and give ths new business some sort of credentials.
Chris Mays's comment, April 9, 2013 4:52 PM
I believe that new businesses starting up must have a starting point. Going into a business environment blind is not desirable. This will only be a starting point however as plans need to be constantly changed due to changing factors such as economic climates and market decisions. I remember a quote from Dwight D. Eisenhower. "Plans are nothing, planning is everything." This means that planning should be an ongoing process and will change over time as conditions change.