Professional Personal Training (Eric R)
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Rescooped by Eric from Sports Ethics: Stapleton, E!

Knowing your clients limits.

Knowing your clients limits. | Professional Personal Training (Eric R) |




Many personal trainers are often under the misconception that their clients are being lazy because they cannot always make it into the gym. The fact of the matter is that personal training clients aren't lazy at all - the truth is far from it!

They are generally overworked, over-stressed white-collar workers who spend anywhere from 50 to 70 hours a week at work. Many of these people have families, pets, hobbies and interests that lie outside of the gym.

During my career in the fitness industry, I have been fortunate enough to work with East Coast personal training legend, Randy Humola. For those who haven't heard of him, he was largely responsible for the success of the New York Health & Racquet Club, the Bally Total Fitness, and the Crunch Fitness personal training programs.


Randy would always say, "The average personal training client trains two [days] a week and is usually ten minutes late, leaving us only 1.7 days (90 minutes) a week to effect a change in their bodies, that leaves them 166½ hours in the week to reverse all of our hard work."

The majority of personal training clients are healthy but de-conditioned people, meaning they are not sick or infirmed, just out of shape. Most of our client's goals are to lose weight and tone.

This raises the question: as personal trainers, how do we effect change in a healthy but de-conditioned body that can only come to the gym 1.7 times a week? The answer is simple. To effect change in a healthy, de-conditioned person's body in only 90 minutes a week is by implementing a high-energy expenditure workout that encompasses the entire body.

High-Energy Expenditure

Circuit training and interval training are an obvious solution when designing a total body/high energy expenditure workout. When designing a circuit or any workout for any client, the personal trainer must always keep the client's safety and well-being in mind.

From the American Fitness Institute personal training manual:


"Injuries are not an uncommon occurrence during intense physical training. It is, nonetheless, a primary responsibility of all trainers to minimize the risk of injury. Safety is always a major concern, so it is suggested to try out your workouts before giving them to others, especially to gauge the intensity."


Most injuries can be prevented by designing a well-balanced program that does not overstress any body parts, allows enough time for recovery, and includes a warm-up and cool-down. Using strengthening exercises and soft, level surfaces forstretching and running also helps prevent injuries.


If, however, injuries do occur, they should be recognized and properly treated in a timely fashion. If a person suspects that he is injured, he should stop what he is doing, report the injury, and seek medical help.

Many common injuries are caused by overuse, that is, a person often exercises too much and too often and with too rapid an increase in the workload. Most overuse injuries can be treated with Rest, Ice, Compression, and Elevation (RICE). Following any required first aid, health-care personnel should evaluate the injured person.

Remember that our clients are not athletes, they are just regular, healthy, but out-of-shape people. That is exactly what personal trainers need to keep in mind when they create a total body workout for their clients.


Workouts should be basic yet dynamic, meaning the trainer should put together basic exercises in a way that a client never would be able to do on their own. By keeping the workouts basic, it allows the trainer to equally focus on building their relationships with their clients.

Generally, as a client's level of fitness progresses, the exercises progress from basic exercises to more challenging ones. Still, the personal trainer must keep in mind what their client is training for and train them accordingly. Be sure the client has mastered the basic movement safely before progressing to a more advanced movement.



Often, when I walk into a gym, health club, or spa, I will see a personal trainer with a client doing an exercise that would challenge some of our most advanced professional athletes. I have seen a 70-year-old woman on a Bosu ball doing a shaking squat with weights, or a middle-aged man doing walking lunges with dumbbells into sloppy shoulder presses.

As a personal training manager and an instructor for the American Fitness Institute, I realize there is more than one right way to train a client.

As personal trainers, we are not the bio-mechanic police.

There may be a hundred reasons why a trainer may be doing a squat or lunge a specific way with a specific person at any given time. It may be due to a client's physical limitations or a specific goal, but to the person seeing it from the outside it may just look peculiar.


Trainers cannot train every client the same way. By being able to change their style of training to meet the different needs of their clients needs is what makes a personal trainer so valuable. Some personal trainers have more than thirty clients, and they may train each and every client a different way.


A personal training session in a gym, health club, or spa usually lasts one hour and can range in price anywhere on average from $50 to $100, even more for a private personal training session. The point is, for all of the money a client is spending on personal training, they deserve a few basic things in return.

A trainer's job is obviously to create a program for their clients and track their progress, but they also must motivate their clients and make the hour they spend together enjoyable.

Since 90% of an established trainer's business is renewal business, it is important for a client to enjoy the time they spend with their trainer. A client who enjoys their session is likely to renew and continue training. They will also have a much better chance of reaching their goal with the help of their trainer. As they should, clients also expect and deserve results.

Via Erin Stapleton
Erin Stapleton's curator insight, March 10, 2013 4:24 PM

This Code of Ethics really exemplifies what it means to be a personal trainer and how you should conduct yourself as a professional.

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IDEA Code of Ethics for Personal Trainers

IDEA Code of Ethics for Personal Trainers | Professional Personal Training (Eric R) |

Always be guided by the best interestes of the client.Remember that a personal trainer’s primary responsibility is to the client’s safety, health and welfare; never compromise this responsibility for your own self-interest, personal advantage or monetary gain.Recommend products or services only if they will benefit the client’s health and well-being, not because they will benefit you financially or occupationally.If recommending products or services will result in financial gain for you or your employer, be aware that disclosure to the client may be appropriate.Base the number of training sessions on the client’s needs, not your financial requirements.Maintain appropriate professional boundariesNever exploit—sexually, economically or otherwise—a professional relationship with a supervisor, an employee, a colleague or a client.Respect the client’s right to privacy. A client’s conversations, behavior, results and—if appropriate—identity should be kept confidential.Use physical touching appropriately during training sessions, as a means of correcting alignment and/or focusing a client’s concentration on the targeted area. Immediately discontinue the use of touch at a client’s request or if the client displays signs of discomfort.Focus on the business relationship, not the client’s personal life, except as appropriate.When you are unable to maintain appropriate professional boundaries or to work within the legitimate agenda of the training relationship, whether because of your own attitudes and behaviors or those of the client, either terminate the relationship or refer the client to an appropriate professional, such as another trainer, a medical doctor or a mental health specialist.Avoid sexually oriented banter and inappropriate physical contact.Maintain the education and experience necessary to appropriately train clients.Continuously strive to keep abreast of the new developments, concepts and practices essential to providing the highest-quality services to clients.Recognize your limitations in services and techniques, and engage only in activities that fall within the boundaries of your professional credentials and competencies. Refer clients to other professionals for issues that fall beyond the boundaries of a personal fitness trainer’s profession or your current competencies.For health screening, fitness assessment, prudent progression and exercise technique, follow the standards outlined by professionals in the fields of medicine and health and fitness.Use truth, fairness and integrity to guide all professional decisions and relationships.In all professional and business relationships, clearly demonstrate and support honesty, integrity and trustworthiness.Accurately represent your qualifications.In advertising materials, be truthful and fair. When describing personal training services, be guided by the primary obligation of helping the client develop informed judgments, opinions and choices. Avoid ambiguity, sensationalism, exaggeration and superficiality.Make your contract language clear and understandable.Administer consistent pricing and procedural policies.Never solicit business from another trainer’s client. When interacting with clients of other trainers, be open and honest so those clients cannot interpret the interaction as solicitation of their business.If you work for a business that finds clients and assigns them to you, recognize that the clients belong to that business.Show respect for clients and fellow professionalsAct with integrity in your relationships with colleagues, facility owners and other health professionals to help ensure that each client benefits optimally from all professionals.b. Never discriminate based on race, creed, color, gender, age, physical handicap or nationality.When disagreements or conflicts occur, focus on behavior, factual evidence and nonderogatory forms of communication, not on judgmental statements, hearsay, the placing of blame or other destructive responses.Present fitness information completely and accurately in order to help the client make informed decisions.Uphold a professional image through conduct and appearenceAvoid smoking, substance abuse and unhealthy eating habits.Speak and dress in a manner that increases the client’s comfort level.

Via Theo DeHoyos
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Why personal trainers often become a client's best buddy.

Why personal trainers often become a client's best buddy. | Professional Personal Training (Eric R) |

It was a sunny Friday afternoon in spring 2010. I remember I just had a haircut. I also recall thinking, “What am I doing here?”

In a parking lot in Wellesley, I pulled a gym bag out of my car and headed into the Boston Sports Club. I’m prone to doing ridiculous things, and this was yet another for the list. I was meeting a personal trainer. A 6-foot, 2-inch pile of muscle with a neck the circumference of my upper thigh who told me I should come in for a session. I still don’t remember why I said yes.

I met this man, who calls everyone either “Bro” or “Dog,” while writing a story about Wii Fit. To research the story, I spent a week dragging my video gaming console to health clubs and team locker rooms around Boston, listening to what the pros thought of it. Albert Samano, the bro in question, was lukewarm on the games. He said they didn’t compare to a personal trainer, and a Wii couldn’t determine if I had proper form while working out.

He told me to come in for a session, I accepted. Three years later, Samano is one of my closest friends. A few weeks after we began, he started learning about my life — all of it. I learned about his. Despite our physical differences, the fact that I’m gay and he’s straight, and his abuse of hair gel, we are very similar people.

I appreciate everything that Samano (or Alby, as I call him) has taught me about fitness. He’s a top-notch trainer (he’d quickly remind me here that he’s a master trainer). But just as much — if not more — I appreciate his friendship. He’s taught me things about life, not just lifting. Every week over a weight bench, we pour our hearts out. He helped me through a very difficult breakup; I did the same for him. We talk about both deep things and meaningless things.

I introduced him to “Downton Abbey,” he introduced me to “The Walking Dead.” He makes fun of my lunchbox collection, I make fun of his “Star Wars” toy collection. I brought him to Boston Fashion Week. I also sat on his sofa as he convinced me to watch weird alien conspiracy shows, or Ultimate Fighting Championship — or whatever it’s called. That one didn’t stick. But we hang at his crib (his lexicon, not mine). Yes, I even call him Dog — and I call him Bro.

Bottom line: He knows more about me than almost anyone else on the planet.

“Bro, it’s an honor that you consider me one of your closest friends,” Alby said when I described this story to him.

Analyzing it all now, I’m not surprised that we became such good friends. I was fortunate that our personalities clicked and that he’s also a sage trainer. But we also spend an hour together every week. I don’t even see my friends that regularly.

I thought our relationship was unique, but not only did I find out that Alby cheats on me (“How dare you talk about ‘Downton Abbey’ with another client!”) but it’s not unusual for trainers to bond closely with their clients, both inside and outside of the gym.

When I told Sports Club/LA trainer Kelly Friedman that I hang out, hit the bar, and watch TV with my trainer, she didn’t blink.

“That’s not abnormal,” the 26-year-old Friedman said. “Absolutely. That’s very common.”

Friedman also forms friendships with her clients. She goes running with one every Sunday. She dines with others. These friendships don’t happen with all her clients. But some clients interact with her much the way they would with a therapist, telling her all their problems as they exercise multiple times a week.

“You end up sharing, they end up sharing,” she said.

Not surprisingly, she’s equal parts therapist and trainer.

“Oh, that happens every single day,” she said. “They know it, too. They acknowledge that they’re abusing my services, but I think they also understand that I’m a professional. Outside we can be friends, inside it’s professional.”

Jeff LaJoie, a 24-year-old trainer at Equinox, also trains and bonds with clients, and often finds himself listening to their problems.

“I’ve actually considered getting a degree in psychology and opening up a business where I do psychology and training together,” he said. “I’m there to provide an hour of absolute health. I don’t think that boils down to just exercise. I think that boils down to mental health and physical health.”

One of LaJoie’s clients, 39-year-old Fort Point attorney Melissa LaGrant, works out with her trainer three to four times a week. It’s inevitable that they end up sharing, and LaGrant raves that talking to LaJoie helps reduce stress levels while she exercises.

Via Nick Cangialosi
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When a Personal Trainer Gets Too Personal

When a Personal Trainer Gets Too Personal | Professional Personal Training (Eric R) |

The client-trainer relationship is a unique one and should not be entered into lightly. Client pays trainer to get him or her into shape, but sessions are rarely perfunctory. To put it bluntly, there's all that touching and sweating and grunting and scantily cladness and rippling of muscles going on, not to mention the chitchat between reps about everything from last night's football game to sticky divorce proceedings.


Having a bad body image day? Trainers can make you feel like an Olympic athlete. It's that closeness that often leads to friendships, and friendships that sometimes progress to dating. And therein lies the rub: How far should the client-trainer relationship go?


"There is a lot of gray area," says Tom Heavy, national personal training director for Crunch Fitness. "We can only control what happens within the four walls of the club, and we tell our trainers that they need to keep it on a professional level, don't let it develop beyond that.... We can't tell a trainer you can't go out with someone, but we highly recommend they don't."

"There have been circumstances where I've been invited to parties or wine tastings or family get-togethers," says Eric LeClair, a trainer with Foothill Gym in Monrovia. "If it's an event with a lot of people that's out in public, no problem."


Some clients, though, make it clear they'd prefer a one-on-one situation. "Usually people ask what my rates are," says LeClair, "then ask if I'll come to the house, or they'll want to meet for lunch. But in this industry image is almost everything and I don't want to jeopardize my career."

Anyone who has spent time in a gym knows there are those trainers who seem to revel in a reputation that borders on skanky -- the ones who touch clients that way and are all too happy to offer private sessions. And when clients are the aggressors, trainers must fend off advances without sparking animosity and retaliation.


Since trainers aren't licensed -- the way doctors, therapists and lawyers are -- they're not legally bound to the same ethical standards that prevent intimate contact and dating. Realizing that an unsullied character is worth its weight in barbells, some personal trainer certification programs, such as the American College of Sports Medicine, have recently started discussing how to handle client-trainer relationships. Gyms also are teaching their trainers how to keep everything on the up and up.

Spokespersons for a half-dozen gyms in the L.A. area were asked if trainers have ever been fired or memberships revoked because of inappropriate conduct; some reported no problems and others declined to comment, citing privacy concerns.


Alyma Dorsey, manager of personal training at Crunch in Los Angeles, sees the potential for problems with some trainers, including one new woman who is "absolutely gorgeous." No client has asked for a date yet, but "I see how they look at her and they're going to want to train with her because of how she looks, not because she's a good trainer. Her training is a little girly and not aggressive, so I tell her how to walk through the gym with an air of confidence, like she owns the gym, and that's going to make those guys think twice about hitting on her."


Not that all client-trainer relationships are bad news. For every horror story or unhappy ending there's a good one, some resulting in a walk down the aisle or a lasting friendship. "We had a good rapport right away," says Sydney Gilner, a script supervisor from Highland Park, of her former trainer. "He's such a nice man. And he looks great, too, thin and muscular but not, like, scary. But he had a girlfriend, and getting involved is bad karma. We were friends, and we're still friends."


"If you come in with the idea that this is going to be a strictly professional relationship where you just talk about how many sets you're doing,


Typically those are very short-lived," says Dino Nowak, general manager of Equinox gym in Pasadena. "It's more rewarding if you become friends. The ultimate goal of a trainer is to get results, and a good relationship increases compliancy -- they're looking forward to working out. It's not like going to the dentist. There is a line you can cross, getting too personal too soon, but retention is much higher when a trainer can be himself, be friendly, be someone the client can trust."


It ultimately comes down to individual comfort zones, whether that's going to a movie or going further. Some who have crossed the line say they learned a valuable lesson in the process.




MaryGrace Balaban's curator insight, January 16, 2014 7:08 PM

An excellent reminder for fitness coaches to draw firm boundaries for their clients and for exercisers to choose professional trainers.

Dominick Caiazzo's curator insight, June 15, 2014 1:07 PM

Good example of the situation that could arise from poor ethical decisions.

Aaron Cruz's curator insight, February 15, 2015 7:02 PM

Trainers need to understand the personal boundaries between trainer and client. A strong personal ethical code is important to counteract a lack of professional ethics, regarding these situations.

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Being a good Personal Trainer

Being a good Personal Trainer | Professional Personal Training (Eric R) |

Your clients want more than just a good workout. They want a personal trainer who motivates them, cares about them, and sets a good example. When all else is equal, your professionalism, your attitude, and your knowledge of business etiquette are what will put you ahead of the pack.

Don't be a know-it-all

You're having a conversation with a new acquaintance at a dinner party and he starts talking about the works of Umberto Eco. Instead of saying, "Who in the ever lovin' world is Umberto Eco?" you nod along, pretending that you're deeply familiar with The Name of the Rose and the other works of whatshisname.

C'mon, you know you've done this before. We all have.

Although you may get away with this tactic at a dinner party, you won't get away with it as a personal trainer. If you give false information because you don't want to look stupid in front of your client, you can do more than get found out — you can injure the client.

Be there for your client

Being there for your client doesn't mean you have to trail her, handing her warmed towels when she gets out of the shower and feeding her chicken soup when she has a cold. You do have to put your own ego and wants aside and focus completely on the client.

Don't ever take your eyes off your client during a session. A trainer who's looking around the room is thinking about himself — how bored he is, what he'll be having for lunch that day, how much he likes that hot trainer across the room — rather than about the client.

Your job is to be the most motivating, inspiring trainer you can be, and to set a good example for your client. That requires you to put yourself aside and be there for your client.

Stay within the boundaries

You have your personal self, and your professional self. Your professional self does not offer relationship advice, does not eat candy bars in front of the client, and does not make comments about the client's home or its contents.

Personal training is just that — personal. Your client may come to think of you as her friend. That's a good thing, but it also invites unprofessional behavior. If a client starts, say, complaining that her husband doesn't pay attention to her, you need to draw that boundary line. Say, "I hear you, I understand" — but don't offer advice or tell her what a jerk her husband is. If a client asks you to train her for an extra half-hour free of charge, or to drive 15 miles outside your regular area to train her daughter, tell her you can't do it. If you do, the client may come to expect this from you all the time — and it can hurt your business.

Do what you say, say what you do

When you tell the client to do something, you should do it. Sounds simple, right? Well, you'd be surprised at how many personal trainers forget this simple concept.

The best way to keep your word is to be prepared, to always be on time, and have your bag and files ready ahead of time. To make sure you always have a program ready for the client, have the client's file with you when you need it, and have a place where you can work — a place with a desk, adequate lighting, and all the tools you'll need to stay on top of things. And be sure to have access to all the health information you need so that if you tell a client you'll bring her a recipe or a new exercise or information about heart disease, you can have it ready the next time you see her.

Showing clients you care

Care is more than just a four-letter word. It also stands for "Clients Are Really Everything." You may know everything there is to know about personal training, but you wouldn't be much of a personal trainer without your clients. Clients can make or break your business. That's why you have to care about them.

Here are some tips for showing clients that you care:

Return phone calls promptly.Return e-mails promptly.Follow up with your clients to make sure the sessions are working for them.Send your clients thank-you cards for doing business with you.Always be sympathetic to your clients' complaints.Keep individual files on each client so you can track them and create the most personalized programs for them.Always be on time

Being late shows a lack of respect for the person who is waiting. Not only that, but if you have a personal training session and you show up late, what are your choices? You can either cheat the client out of a few minutes of training so she can be done at 5 p.m., or you can run late — which is annoying for a busy person (and who isn't busy?).

If you're always late, ask yourself why and come up with a solution. Do you get stuck in traffic? If so, find alternate routes or leave earlier. Do you have trouble getting yourself out the door? Have your bag, your client folder, and everything else you need ready by the door early in the day so you can grab it and leave when the time comes. You can even buy a shelf or hook to keep your stuff on — it may motivate you to use it.

Dress professionally

Here are some dress-for-success tips:

We'll say it again — no skintight spandex!Don't wear jeans and a T-shirt, no matter how comfy they are.Make sure your clothes aren't too baggy. If you demonstrate a machine, your clothes may get caught.Women, don't slather on the makeup. (Guys, this goes double for you!)Keep jewelry to a minimum. Long, dangly jewelry can get caught in the machines.The same goes for long, loose hair. If you have long hair, you may want to pull it back.The best uniform may be a collared polo shirt, well-fitting sweatpants, and good-quality exercise shoes.Stay educated

Personal trainers need to stay up-to-date in medicine, fitness, business, and even psychology and nutrition. These fields are constantly changing, and researchers are uncovering new information every day.

Here are some ways to keep learning:

Attend continuing education courses.Talk to other personal trainers.Go to conferences and workshops.Read industry magazines.Read medical journals.Read health, fitness, and business magazines (many are available at the local library).Talk with doctors.
Via Megan Harper
Gwendolyn Cho's curator insight, May 18, 2014 12:07 PM

This code of ethics for Fitness Instructors is pretty complete. It even mentions the right ethical decision of displaying the correct credentials at all times to their employers and clients. Can you imagine the mess that would be made if a Fitness Instructor was not certified to train in Cross Fit, but he lied to a client for extra money and in turn the client ended up hurt because they weren't training properly? What a mess that would be. 

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Dangerous fitness: Beware of bad personal trainers

Dangerous fitness: Beware of bad personal trainers | Professional Personal Training (Eric R) |
As you're set on getting fit for the new year, beware of dangerous fitness pros. Follow these tips to find qualified personal trainers who will get you fit, not hurt.


Hiring a personal trainer can be great for your health. But there are no state or federal safety regulations someone must meet before he or she can claim they are qualified in the health and fitness field.



Via Nick Cangialosi
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Codes of Ethics in Exercise and Fitness

Codes of Ethics in Exercise and Fitness | Professional Personal Training (Eric R) |

An exercise and fitness professional, such as a personal trainer or group exercise instructor, must perform his function according to a code of ethics. This code provides a moral foundation for ongoing fitness and exercise practices and procedures. Codes of ethics help guide your behavior and provide a tool for dealing with moral exercise and fitness issues or dilemmas.


An exercise and fitness code of ethics includes egalitarianism, the belief in human equality. According to the American Council on Exercise, exercise and fitness professionals, including personal trainers, must provide equal and fair treatment to all clients. Trainers and other fitness and exercise administrators must respect the rights, welfare of all individuals while avoiding favoritism and discrimination. You should not discriminate against exercise and fitness clients or patients based on race, color, national origin, religion or any other basis that constitutes illegal discrimination.


Exercise and fitness professionals must protect confidentiality of client and patient information. Clients or patients may give you personal medical, performance and demographic information. Maintain the confidentiality of these records by keeping them in a safe and secure file. Neglect and intentional misuse of this information violates an exercise and fitness code of ethics. You may only release this information with patient or client approval, and in accordance with applicable government regulations.

Certification And Knowledge

An exercise and fitness code ethics requires that exercise and fitness professionals recognize the boundaries his competencies and expertise. According to, most fitness and exercise professionals must have certification. Employers may require that exercise and fitness professionals hold a bachelor's degree in a fields that include exercise science or physical education. These professionals should also participate in continuing education activities and maintain current scientific knowledge that is relevant to the fitness and exercise services that you provide.


You must exercise careful judgment as an exercise or fitness professional. Keep clients and patients safe when using equipment and other from other environmental factors. Evaluate an individual's condition thoroughly before taking on a new client or patient and before each fitness or exercise session. Seek medical clearance before giving recommendations to clients or patients with risk factors like hypertension or diabetes. Protect your clients and patient by ensuring they get adequate rest between exercise and fitness sessions, and giving recommendations that do not over work the body.


Assume responsibility for your exercise and fitness roles. Do not misrepresent your competency. Accept responsibility for your judgment and do not mislead colleagues, patients or clients. Get tested if you have a reason to believe that you may be infected with the human immunodeficiency virus or other infections that you can transfer to clients, patients, associates or coworkers. Cover any lesions or open wounds that may expose you to infections that you may inadvertently pass to others.

Read more:

Brent Moore's curator insight, November 15, 2013 7:23 PM

Personal training is a growing field with little regulation. The professional personal trainer must develop his personal and professional ethics in a way that protects the client and the trainer from harm and legal action. Many certifying agencies have their own code of ethics to help personal trainers conduct themselves in an ethical manner.

Gage Wesley's curator insight, December 16, 2013 1:17 PM

Based on this article, I've learned that you need to be patient and have proper ettiquette in order to be successful with the people that you're training.

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Personal Trainers and Client Confidentiality

Personal Trainers and Client Confidentiality | Professional Personal Training (Eric R) |

Clients share a tremendous amount of personal information with their trainers, making confidentiality a huge issue. In addition to their medical history, clients talk to their trainers about their goals, fears, stressors, family life, work, and a great deal of other personal issues. This is an honor, but may also be a burden. It is your professional responsibility to keep the information you are given between you and your client.

Protecting your clients' privacy should be at the top of your list among safety and success. Developing and implementing a confidentiality agreement for your clients will show that you respect and honor their privacy. Putting it on paper reinforces the fact that you are a professional who is worthy of their trust, and contributes to an open, honest relationship.

Your clients are sharing with you their medical history, their hopes, fears, successes, and failures. For some, this will be easier than others. If you create a sense of comfort with your clients, over time even the most hesitant will come to trust you. Having a signed, written agreement can speed up this process by putting clients at ease. They will feel more comfortable opening up and revealing private information if they are guaranteed it will stay with you. Working to achieve their goals is difficult enough without having to worry about what they should or should not discuss with you.



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