Professional Learning Promotion & Engagement
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7 tools to present a Twitter stream at your event

7 tools to present a Twitter stream at your event | Professional Learning Promotion & Engagement | Scoop.it
Comment 27 January 2015: This post is more than 3 years old, but it still gets many daily views. It's great you guys still find it useful! Let me encourage you to check the comments section, too, b...
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We used one of these at our conference lats year and it worked great.  Using a hashtag, we had a wonderful summary or snapshot of the entire conference. 

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10 Social Media Content Ideas for Your Hearing Care Practice

10 Social Media Content Ideas for Your Hearing Care Practice | Professional Learning Promotion & Engagement | Scoop.it

Welcome to our new column series created to provide quick tips, ideas, and insights on marketing, sales, patient engagement, practice management, and more that you can use immediately!

Our first column touches on a hot topic-social media. Whether you like it or not, social media is here to stay, and understanding it is vital to the health or your practice or clinic. Social media platforms for business represent one fundamental thing: Getting attention. Acquiring underpriced attention is key to using social media to grow your business.

Do you have trouble coming up with original social media posts? When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas. Today I am going to share 10 Social Media Content Ideas for Your Practice to help inspire your social media posts.

#1: Follow Daily Themes

Choosing themes for specific days of the week will make it easier to come up with content for your social media accounts. Recurring themes also create consistency for your clinic and give your audience something to look forward to. You will notice that we post this Vlog every Monday—which we have themed “Marketing Monday”. You could start a Fun Fact Friday and post an entertaining or inspiring fact.

Consider creating themes like:

Monday: Motivation Monday, Music Monday Tuesday: Tuesday Tip, Trivia Tuesday, Tuesday Treat Wednesday: Wacky Wednesday, Wednesday Wisdom Thursday: Throwback Thursday, Thursday Thoughts, Thankful Thursday Friday: Follow Friday, TGIF, Friday Fun Saturday: Selfie Saturday, Saturday Swag, Social Saturday Sunday: Sunday Funday, Sunday Selfie

These themes are all popular hashtags, so make sure you include the hashtag when you post on Twitter and Instagram. Make up your own themes that are relevant to your practice.

The key is consistency! Post that thematic content regularly.

#2: Celebrate a Funny or Unusual Holiday

Did you know that April 9th is “Name Yourself Day” or that October 8th is “Octopus Day”? Every day of the year boasts at least one unusual holiday that your audience has never heard of. Have fun posting about these holidays on your social media profiles and be sure to include the hashtags for each holiday. Check out daysoftheyear.com where you will find all of the world’s weird, funny, wonderful, and bizarre holidays.

Get creative and have fun, and your audience is sure to respond by commenting, liking, and sharing your posts.

#3: Pose an Engaging Question

People love sharing! An easy way to encourage engagement from your community is to ask a question. Get people talking by asking them to make a prediction, such as “Who’s going to win the Super Bowl this year?” or by giving them two options and asking what their preference is and why. Many social media platforms include a poll feature that makes it easy to analyze results and respond to your followers.

#4: Ask Followers to “Fill in the Blank”

A fill-in-the-blank post like “The last TV show I binge-watched was __________” or “My go-to dinner is __________” will help inspire conversation on your social accounts.

Now the last couple ideas may seem trivial or irrelevant to your clinic. Keep in mind, your patients…well…they are human. Engaging your patients in dialogue that is not always about healthcare deepens their relationship with you.

#5: Showcase a Patient of the Month

Showcase one of your patients (with their permission) on your social media platforms and on your Hearing News Network screen in your waiting room. (Don’t have this network in your practice? Call us, and we can tell you about it.) Relatable, real stories inspire others. Again, with their permission and participation, tell their story. This is a great example of positive social proof.

#6: Spotlight Your Team

Make more meaningful connections with your patients and prospects by spotlighting your team.

Share photos, fun Q&A’s and insights so your audience can get to know them and their role in your company. Let your fans get to know your employees on a personal level.

#7: Share Relevant Third-Party Resources

Have you come across something on social media that your audience would find interesting, entertaining, or useful? Sharing is caring! Posting useful articles or video from credible sources makes you a resource for your patients and enforces the concept that you truly care about your patients.

#8: Help Promote Local Events

If you’re a local business, plug an event that’s happening in your community, such as a fundraiser or a high school football game. This is a way to show goodwill and demonstrate that your business is invested in your community.

#9: Add Video

Adding video into your social media mix is a great way to diversify your content and grab your audience’s attention. Custom videos related to your industry can be expensive and time consuming. But services like HNN2Go or KIC2Go™ makes it easy! You can browse a library of hundreds of hearing health and dental videos and add them to your social media pages easily.

#10: Encourage Reviews

Positive reviews do wonders for your practice and your SEO. Use your social media followers to gain more positive reviews. Be sure to let your followers know where they can leave their reviews.

Content creation doesn’t have to be overwhelming or time-consuming. Creating a go-to list of ideas is a surefire way to keep your social media content calendar full.


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Some great ideas on creating social media engagement.
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How To Rock Your Next Email Campaign | Daily Infographic

How To Rock Your Next Email Campaign | Daily Infographic | Professional Learning Promotion & Engagement | Scoop.it
How To Rock Your Next Email Campaign There are 3x more email accounts than Facebook and Twitter accounts combined! Engage customers and increase open rates with these tips for email campaigns.
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Good consideration when you send out emails.
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Free Technology for Teachers: How to Place Videos Side-by-Side in a Google Sites Page

Free Technology for Teachers: How to Place Videos Side-by-Side in a Google Sites Page | Professional Learning Promotion & Engagement | Scoop.it
In a post earlier this morning I mentioned placing videos side-by-side in a Google Sites page. Within minutes I got an email from
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Great reference for those using Google sites.
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Free Technology for Teachers: Three Ways to Collect Registration Information for School Fundraiser Events

Free Technology for Teachers: Three Ways to Collect Registration Information for School Fundraiser Events | Professional Learning Promotion & Engagement | Scoop.it
This evening I answered the following email from a reader who is organizing a fundraising event for her class: Our class will be doin
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Add ons are mentioned for Google Form in this blog. 
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How to Write Amazing Text on Your Site

Looking for tips on writing amazing text for your website? Discover this writing guide from Wix on the 6 important questions you need to answer on your website.
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This page contains 6 questions that help drive people to websites.  These are good questions to consider in planning. 
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Promoting School Events Through Social Media

Promoting School Events Through Social Media | Professional Learning Promotion & Engagement | Scoop.it
My personal Facebook and Instagram feeds are starting to be filled up with pictures from holiday concerts that my friends' kids ar
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Social media can bring an added dimension to an event. Unfortuately, we don't use it enough.  
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12 Lessons from 12,000 Blog Posts

12 Lessons from 12,000 Blog Posts | Professional Learning Promotion & Engagement | Scoop.it
It occurred to me the other day as I was watching the Red Sox home opener that over the course of the last ten years I've written an
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You think about work while watching baseball?  These are some good times from someone who has a valuable and successful blog. 
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What Happens... When our Imagination is Caught on Fire?

What Happens... When our Imagination is Caught on Fire? | Professional Learning Promotion & Engagement | Scoop.it
“Is this a test Pam? Are you requiring proof of how badly I wanna make you happy so that we can create this beautiful thing together?” The line comes after a challenge by Mary Poppins' P.L. Travers to Walt Disney in 1964. That was the time, Disney had invited Travers to engage with his team in the making of Mary Poppins the movie. Travers had just told Walt, as he liked everyone to call him, “I understand your predicament Mr Disney, I do. I just —hm— I don't know what it is, I'm just suddenly very anti-red. I shan't be wearing it ever again.” Saving Mr. Banks writers Kelly Marcel and Sue Smith get across Disney's sheer enthusiasm and love for setting the imagination on fire and keep it alive throughout the story. A visit to the Disney Park is an opportunity to witness the main voices in thei
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I wonder how many of these principles would apply to learning design. 
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10 Types of Social Media Content People Share the Most

10 Types of Social Media Content People Share the Most | Professional Learning Promotion & Engagement | Scoop.it
No matter how brilliant it may be, if your social media content is not digestible, it will not matter. Here are 10 types that succeed on social media.
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This is a great article for reference in promotion of events.  Some good ideas in it. 
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Social Media Tools: The Complete List (112 Free & Paid Tools)

Social Media Tools: The Complete List (112 Free & Paid Tools) | Professional Learning Promotion & Engagement | Scoop.it

If you are looking for a complete list of the best social media tools, then you’re in the right place!


Via Brian Yanish - MarketingHits.com
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This is quite a list of Social Media Tools.  A little overwhelming, but worth two or three read-throughs.
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Brian Yanish - MarketingHits.com's curator insight, June 6, 2016 12:49 AM

Here's a great list of social media tools. Many of these I use.

Jeff Domansky's curator insight, August 11, 2016 2:26 PM

Now that's a toolkit! 112 free and paid social media tools.

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How to Create a Personal Development Plan | Mind of a Winner

How to Create a Personal Development Plan | Mind of a Winner | Professional Learning Promotion & Engagement | Scoop.it
Click here to read more, get free powerful personal development plan template and find out how to create a personal development plan!
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Do you have a plan for how you might improve your knowledge and skills in your position or in life?  This gives some good considerations to spark your thinking. 
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How to Save Space and Time When Using Images in Your Blog (Free Technology for Teachers)

How to Save Space and Time When Using Images in Your Blog (Free Technology for Teachers) | Professional Learning Promotion & Engagement | Scoop.it
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Good reference for bloggers.  I am wondering if this works for other types of platforms as well.
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25 Twitter Tips for Nonprofits - From The Pros

25 Twitter Tips for Nonprofits - From The Pros | Professional Learning Promotion & Engagement | Scoop.it
What is the best way to use Twitter, without wasting valuable time? I reached out to 25 pros for their nonprofit twitter tips, and here's what they offered.
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How do you use Twitter in your organization? Are any of these helpful? Please share.
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Copywriting Cheat Sheet For Social Media | Daily Infographic

Copywriting Cheat Sheet For Social Media | Daily Infographic | Professional Learning Promotion & Engagement | Scoop.it
With the dawn of the internet, digital marketing has become a race to dominant several social platforms. With the rise of different mediums, sharing an identical message on every network just won't cut it.
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This gives purposes and best intentions of various media types. 
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Free Technology for Teachers: Five Things You and Your Students Can Make With Canva

Free Technology for Teachers: Five Things You and Your Students Can Make With Canva | Professional Learning Promotion & Engagement | Scoop.it
During the weekend I received an email from a reader who was looking for advice on host to make a logo or graphic for her class and t
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Wondering about how easy it would be to make an inforgraphic using this.
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Social Media Capital for Nonprofits: How to Accumulate It, Convert It, and Spend It

Social Media Capital for Nonprofits: How to Accumulate It, Convert It, and Spend It | Professional Learning Promotion & Engagement | Scoop.it

Like it or not, social media has become an indispensable part of our lives. Fifteen years ago, many nonprofits were still hesitant to launch an organizational website on the Internet; today, we rarely come across a nonprofit that does not have a Facebook page or Twitter account. As more and more nonprofits are rushing into social media, their leaders often overlook one question: “What’s in it for me?” One of the obvious benefits of social media is that it has engendered new forms of communication and stakeholder engagement for nonprofit organizations. Now we propose something that is not so obvious but crucially important: it has engendered a new, novel, and highly valuable resource—social media capital.

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Interesting conceptual framework.  
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How to Create a Successful Membership Website »

How to Create a Successful Membership Website » | Professional Learning Promotion & Engagement | Scoop.it
Summary: Membership sites are a great way to generate passive, recurring revenue. In this post, we cover the top benefits of membership sites and the 8 keys to making your membership website a success.   What is a Member Site and Why You Should Create One Membership sites are one of the most popular online …
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Good blog.  Check out other blogs on this website.
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How I Quadrupled My Nonprofit Blog Traffic in Less Than 1 Year

How I Quadrupled My Nonprofit Blog Traffic in Less Than 1 Year | Professional Learning Promotion & Engagement | Scoop.it
In this post I’m going to share everything I’ve learned about how to build a successful nonprofit blog from the ground up. This year I've taken traffic from 9,000 visitors/month to over 36,000.
Steve Whitmore's insight:
Many good new thoughts and ideas.  Bottom line:  a blog is hard work and you should know your audience.  But some good advice along the way for marketing, etc.
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The Half-life of Links and School Social Media Plans

The Half-life of Links and School Social Media Plans | Professional Learning Promotion & Engagement | Scoop.it
In Randy Krum’s book, Cool Infographics (disclosure, he gave me a copy) he shares that according to research done by Bitly , th
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The implications are that we need to not do "one and done" when we promote our events.
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20 Event Planning Hashtags Every Hospitality Professional Should Use

20 Event Planning Hashtags Every Hospitality Professional Should Use | Professional Learning Promotion & Engagement | Scoop.it
Associations, venues, meeting design. Here's a look at 20 event planning hashtags that every hospitality pro should keep track of.
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A number of interesting hashtags for association and event planning. 
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MySimpleShow Adds a Convenient New Way to Create TFlipped Video Lessons 

MySimpleShow Adds a Convenient New Way to Create TFlipped Video Lessons  | Professional Learning Promotion & Engagement | Scoop.it
MySimpleShow is a great tool for creating explanatory videos. I've been raving about it since I first tried during the summer. It ha
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This looks like an easy way to create quick videos.  Can't wait to try it. 
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Check the Source Before You Subscribe or Buy

Check the Source Before You Subscribe or Buy | Professional Learning Promotion & Engagement | Scoop.it
The online education community has a problem. We want our students to be aware of copyright and respect the work of authors yet we don'
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It is important to make sure we acknowledge original content.  That is why I use a curation tool like Scoop.it because it drives the reader back to the author.  
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A Glossary of Blogging Terminology (Free Technology for Teachers)

A Glossary of Blogging Terminology (Free Technology for Teachers) | Professional Learning Promotion & Engagement | Scoop.it
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Good reference list for those interested in Blogging. 
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Free Technology for Teachers: The Best Ways to Use Padlet - Examples from Teachers

Free Technology for Teachers: The Best Ways to Use Padlet - Examples from Teachers | Professional Learning Promotion & Engagement | Scoop.it
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Padlet has great potential for group thinking and organizing.  
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12 Social Media Facts and Statistics You Should Know in 2016

12 Social Media Facts and Statistics You Should Know in 2016 | Professional Learning Promotion & Engagement | Scoop.it
Here are some interesting facts and statistics about the social media landscape that show where we are today and where we might eventually end up during 2016.
Steve Whitmore's insight:
Interesting thoughts/ideas about social media.  I am wondering how they influence my role as a consultant and the use of certain platforms. 
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